Discuss Marx Concept Of Alienation Sociology Essay

Discuss Marx Concept Of Alienation Sociology Essay Alienation is the idea that a working class man is alienated from his essential nature and individuality, economic and spiritual being Churchich (1990).This essay will outline what alienation is and examples given by Marx and his view on who is to blame, the four main concepts of alienation will be discussed as well as support and criticism. Marx puts alienation down to the divide in labour and private property which is seen as dehumanizing society. Marx based his ideas on Hegel and Feuerback however also criticized their views. He agreed with Hegels idea that people can become alienated from themselves but doesnt believe people alienated themselves. Feuerbacks views from The Essence of Christianity 1814 were that people view of god is the means of how people view themselves and when people worship god they in fact worship themselves. He believes when people place something higher than themselves they consequently become alienated from their being. Marx believed religion tries to divert peoples attention away from the truth about alienation. Marxs view of alienation in labour can be interpreted as the way a worker feels a sense of foreignness to products of their own labour. This is experienced by working class people in factories who were put into long and awful conditions of work to survive. They were uneducated, in unfortunate positions, treated badly and poorly paid. Due to these conditions the workers started to underbid one another to get a days work in order to support their families. Marx thought the working class factory workers need to join hands to make an improvement on their working conditions. He suggests that workers need to obtain their rights and require more pay and better working conditions. Marx, in his  Estranged Labor from Economic and Philosophic Manuscripts believed a worker becomes similar to a alienated animal. He believes the workers labour belongs to someone else so a man only through his animal functions can freely express himself. These functions are everyday tasks in their own house, drin king and eating, reproducing and so on. Marx believes a worker feels more like an animal in his human functions so eventually animal functions become human functions and vice versa. Marx alienation notion is in theory quite influential and powerful because it gives an account of how human life is degraded however it makes clear that it is not expected or natural. It provides a detailed explanation of the experiences of labour. Marxs theory of alienation shows the results of capitalist production on the physical and psychological state of people and on the social situations they engage in or are part of. This was Marx method of seeing his contemporaries so he could understand and explain how they interact and relate to each other. Marx proposed 4 types of alienation based on a regular factory worker under capitalism. There are two divisions in the private ownership system; workers with no property and owners of property. Due to this divide in society workers not only are the workers poor but they also have to suffer alienation from the world. The first type of alienation is the concept of what a person produces or makes does not belong to them. The idea that everything produced by a person only benefits the world which they do not fit into. Rubin (1990) outlines a quantitative and a qualitative part to how goods are produced he said the worker doesnt really get paid for the amount of labour put in so is exploited This benefits capitalism as the more alienated the worker becomes the more work he does. Qualitatively, the worker puts creativity into the product he creates however is not given creative labour to replace it. He believes that with capitalism, work doesnt inspire or introduce workers to new things; i nstead it takes away a persons energy and wears them out. An individual helps to make all these objects that he does not own himself which makes them feel and look smaller compared to this world. They may help create an expensive car, build houses or make expensive clothes which they cannot afford. The second form of alienation is the work process. It is separation of the worker from the work itself for example the job performed does not belong to them instead it is a way of survival in the world. They are not doing the job for themselves but for someone else. This kind of work does not allow a person to become creative as it does not come from his own accord as they are following instructions from others, instead indicates a loss of self worth for the worker. For example when a person works at a call centre doesnt create anything, follows the same method, copies a script and doesnt get to make any important decisions. It becomes dull and automatic so the mind doesnt have to be used. The worker doesnt have control over the conditions and organization of work nor do they have any control on how it influences them psychologically or physically. This reduces a persons ability to be creative. The third type of alienation is the alienation from other humans. Instead of spending time with people you want you have to work with people whether you do or do not like them. In society there is some resentment or dislike between the different class structures which is partly to blame for this type of alienation. People become alienated from people who take advantage of their labour. According to Cox (1998) Marx said if the worker is tormented by his work then it must give delight to another. If a man views his activity as unfree and not something they wish to do then he views it as under the order, force or oppression of another person. Workers are linked to people through the products they produce however dont personally connect to them. Each day people may wear clothes, eat food, live in houses, use tools created by people who have worked to make them however they are not known personally instead they are known only through the products brought and consumed. Man doesnt see his f ellow man as equal instead as higher or lower than them in society. People dont know each other individually but as products of capitalism however the capitalist society is more individual and independent compared to the working class. According to Korkotsides (2007) People take things for their own use irrespective of how it was produced and under what conditions or circumstances. As Marx supposed that people in working class are generally the most alienated, the liberation from alienation will have to begin with liberating the working class. Marx believed production of goods frequently makes new desires to use human powers for money and benefit instead of improving the abilities of humans. People see each others as rivals and as inferior or senior to them. The fourth type of alienation is a persons alienation from species-being, or human individuality. Humans base their life around work it is an essential part of life for the working class. Human identity is formed by doing work without thinking for example when doing the same job day in day out a person becomes lifeless in terms of personality and identity and becomes more like a robot. In the private ownership system a worker is alienated from their purpose of life and individuality essential for a human being. What makes a human is the skill to shape the world around by thoughts, abilities and actions however under the capitalist society this is not always the case. Labour is pressured and forced and does not relate to a persons personal preference or interests. According to Cox (1998) Marx suggests workers benefits capitalism by constantly producing for them however even though he helped make them successful and wealthy doesnt get much recognition or benefit from it. In his manuscr ipt he said that capitalists make palaces for the rich but hovels for the working class. It throws some workers into cruel ways of labour and makes some workers into machines. It gives them brainpower but makes stupidity and cretinism at the same time. Humans have socials skills so they can work together to develop on their interests however capitalists divide humans and put all their effort and interests into labour. When a capitalist is bettering production in their factory, without knowing they can be reducing profit rates for their own class by slowing down the profit rate. A company may produce to accomplish a sharp demand, however when the products are in store they may find other companies have already done it first. Sometimes more than what is required is produced and is not needed. Recessions in capitalism means labourers consume less as more then whats required is produced this is down to their work being too productive. Marx view of a content person was not someone with many material possessions but someone who is happy in their life in terms of good emotional contact with other people, education, and a person who may not have many possessions but is not scared to say what he feels. An unproductive worker who dosent wants to contribute to political processes in Marx eyes is a victim of alienation. He highlights what a person can be and how they should be independent and not concentrate on what they possess. Marx view is supported by Kant and Fiche who thought workers should stop being inactive like the workers were in history and start becoming active producers of their own future. Marx alienation concept is influenced by Hegel therefore there are similarities with both theories. Hegel thinks self-alienation is to be conquered with the advance and development of history Sayers (2003). They both agree that the spiritual and social parts of alienation and their how they can be defeated are combined. On the other hand Hegel believed alienation is defeated in society at present which Marx disagreed with. According to Sean Sayers (2003) Kierkegaars also backed Marx view he believed man today is alienated from one self and in mankind due to prejudice and lack of individuality. According to Churchich (1990) alienation was seen as mainly religious and it had more of a psychological meaning linked to the soul however Marx disagreed believing alienation is down to man not nature or god. Marx disagreed with Hegels idea that alienation is originated in nature of human life and says he reduced history to just thoughts, observing real events and objects merely as manifestations of spirit. A Humans contentment and needs have to be linked to the forms of production in order to be measured. Humans are different to animals in terms of their needs because nature decides an animals natural needs are and a humans needs are essentially social and historically established by themselves. He believed creativity separated humans from animals. Marx argues a persons consciousness of the requirement for certain things is a product of concrete historical situations and cant be decided by just thoughts. Marx and Smith had a similar thought as they worked on putting an end to capitalists exploiting the working class and believed society and economy ought to centre their attention on making peoples lives better. Despite this they do differ on the means of economy. Both Smith and Marx see labour as divided and see it as the key feature of capitalism. According to Meek (1977) While Smith views capitalism as an advantage to not only society but on a person too. He believes a person sees power as a natural need; their wish is to stand out, elevate themselves and obtain a source of wealth. Marx sees capitalism purely as unnatural and a disadvantage to a worker. Marx believed capitalists have a strong social and economic foundation and the only way to conquer alienation is when this changes. Support for Marx idea that alienation is dividing a person from their labour is for example a person works to earn a living and will get paid but ultimately the company profits from this. The worker wont earn as much money compared to the amount of work put in therefore the company will get more profit by underpaying the worker causing the worker to disconnect. A criticism of Marxs alienation theory is its seen as not scientific and cant be used for experimental research. The problem with this criticism is Marxs alienation concept is centred on historical tests and it studies labour when it is not controlled by authority. Another criticism is Marx states that nearly all work is alienated and the worker does not benefit from their work however this may not always be the case for some. If a mechanic fixes a car he may not have one himself however he will learn a skill which can be useful for him in the future or may have personal satisfaction from doing the job to the best of their ability. Another example is that of a blacksmith may own a shop working the hours he wants, deciding any important decisions as well as setting his own working environment, creates his own product and makes the decision of how they sell. Most importantly the communication with customers is more of a personal nature than professional. There are many examples of modern alienation for example when a worker doesnt get enough from capitalist work he may take out loans from banks to buy the products they create, for example a big house or a car. They are exploited by mortgages and loans however if they become unemployed it is all taken away from them. The resolution to alienation isnt to look back at history but to recognize what can be done in todays society and how it can be transformed. A book by Oliver James describing the Affluenza virus supports Marx where he blames capitalism for creating alienation. The Affluenza virus is sets of principles that makes people more open to emotional distress. This is done by putting importance on obtaining wealth, goods and fame. He suggests changing the way people live their life to conquer this which isnt always easy for people to do. Alienation isnt that easy to solve when oppression and exploitation exist in society. To summarize Marx early works was influenced by Hegel and Feuerbach. His alienation theory is the debate that the life of work in a capitalistic society disadvantages them of enjoyment or creativeness of labour. He saw creativity as a vital aspect of living and this kind of labour not only alienates them from their work but also from their independency in effect causing dehumanization. The example of factory workers supports Marxs view that capitalists exploit the working class and the four concepts of alienation workers go through describe how they are alienated. According to Marx alienation will continue to exist along as capitalism is around. References Churchich, N, (1990). Marxism and Alienation. 1st ed. U.S: Associated University Presses. Sean Sayers. (2003). The Concept of Alienation in Existentialism and Marxism. [ONLINE] Available at: http://www.kent.ac.uk/secl/philosophy/articles/sayers/alienation.pdf. [Accessed 22 November 12]. Ronald L. Meek. (1977). Smith, Marx After. [ONLINE] Available at: http://cas.umkc.edu/econ/economics/faculty/henry/courses/Econ506/Readings/Meek.SmithMarx.pdf. [Accessed 23 November 12].

Describe the relationship between Juliet and her parents Essay

Romeo and Juliet have a relationship between them, loving relationship. But they both are not the same tribe one is a Montague and one is a Capulet, the two do not match as they have a rivalry between them for decades. They saw each other at first sight at a Capulet party. After the party Juliet went to the nurse to ask her who he is and the nurse said â€Å"his name is Montague† and she really did not because she loved him. Here we see that the relationship between Juliet and her parents is wearing out because when she is in love with Romeo she goes to the nurse for advice and does not bring her parents into it. Juliet’s dad is a very unhappy person because he is worried when Juliet refused to marry Paris. Juliet does not want to marry Paris this is because she is in love with Romeo. She does not like Paris because of his act in the story. We can see that the relationship with her father and mother is also not so good. The father wants Juliet to marry no one apart from Paris, and her mother does not really care whom she is married to. Her mother also thinks it is the right age for Juliet to get married. But after seeing Capulet rustiness she decides to go with Capulet decision. â€Å"Hang thee, young baggage! Disobidient whelen! I tell thee what, get thee to church O `Thursday` Or never look me in the face. â€Å"(Act 3 Scene 5) Act four scene one shows us Juliet is refusing to get married to Paris, as she wants to get married to Romeo a Montague. She pays a visit to friar Lawrence for help because she is getting forced to marry Paris. Friar Lawrence offers her his researches into medicinal qualities of herbs of having enabled him to concoct a â€Å"distilled liquor† which Juliet must drink. When she drinks this solution she will fall in coma, and her body will have an appearance of death. Friar Lawrence does not want anyone to find out about the plan, not even the nurse. The relationship is expressed more clearly between the daughter and her parents by the fact she asked friar Lawrence for help and again forgets her parents in the conversation. This shows that her parents are very strict about her relationship. â€Å"O, shut the door! And when thou hast done so, Come weep with me. Past hope, past came, past help! Juliet does not get along with her parents easily, could it be the fact that she does not understand her parent’s feelings. She does obey her parents but betrays them behind their backs i. e. she marries Romeo without her parents permission when they are not supposed to become of the rivalry.

The Schopenhauer Cure

The Schopenhauer Cure Alyssa K. Engblom Winona State University In the book The Schopenhauer Cure, Yalom portrays a group therapist, Julius, who uses a variety of group facilitation techniques in order for the group to be run effectively. The first technique Julius uses in the group is to switch the focus from content to process. â€Å"Julius intervened by using the group therapist’s most common and most effective tactic—he switched the focus from the content to the process, that is, away from the words being spoken to the nature of the relationship of the interacting parties† (Yalom, 2005, p. 132).During this scenario, Bonnie is feeling insecure about herself and confronts Rebecca about â€Å"preening† for the men in the group. Phillip is still new to the group, and the other members are not too sure what to think of him yet. In order for the group to be refocused, Julius tells everyone to â€Å"take a step back†¦and to try to understand whatâ€℠¢s happening. Let me first put out this question to all of you: what do you see going on in the relationship between Bonnie and Rebecca? † (Yalom, 2005, p. 132). Julius does not want everyone to focus solely on what Bonnie and Rebecca are saying to each other, but rather on their relationship with each other.The second technique Julius uses is to have group members focus on the â€Å"Here and Now. † An off-shoot of the Here and Now technique is to have members of the group talk directly to each other, instead of talking about them. Julius â€Å"had done what the good group therapist should do: he had translated one of his patient’s central issues into the here-and-now, where it could be explored firsthand. It was always more productive to focus on the here-and-now than to work on the patient’s reconstructions of an event from the past or from current outside life† (Yalom, 2005, p. 158).During this group meeting, Julius is trying to get to the root o f why Bonnie feels that everyone else is more valuable or more important to the group than her. However, all of her explanations are all external and the other group members feel that her answers are regressive or don’t make sense. Julius then moves into another technique. â€Å"In his view the work in therapy consisted of two phases: first interaction, often emotional, and second, understanding that interaction. That’s the way therapy should proceed—an alternating sequence of evocation of emotions and then understanding† (Yalom, 2005, p. 60). To get to this second stage, Julius asks the group to look back at what occurred in the past few minutes. He was trying to get Bonnie to see that she takes situations or comments and then punishes herself with them. The third technique Julius â€Å"taught to his group therapy students was: Members should never be punished for self-disclosure. On the contrary, risk taking must always be supported and reinforced† (Yalom, 2005, p. 218). At this point in the book, the group members are upset at Gill for not telling them sooner that he has a drinking problem.They are angry that he was blaming all his difficulties on his wife, Rose, and not talking about the real problem. Julius then goes on to use a fourth facilitation technique, Horizontal vs. Vertical Disclosure. â€Å"Julius always taught students the difference between vertical and horizontal self-disclosure. The group was pressing, as expected, for vertical disclosure—details about the past, including such queries as the scope and the duration of his drinking—whereas horizontal disclosure, that is, disclosure about the disclosure, was always far more productive† (Yalom, 2005, p. 19). He then asks Gill what made it possible for him to open up to them at this particular meeting. At the beginning of the story, Philip did not seem like an appealing character. However, by the end of the book and after I got to know his c haracter a bit more, I could see certain strengths peeking out. Philip is an extremely intelligent, bright, and committed individual. He was dedicated to finding a solution to his sexual addiction, and worked hard to achieve the result he desired. In the group experience, he offered up bits of advice to the other members.The advice may not have helped them extensively, but at least he was trying to contribute. Philip also challenged the other members of the group as well as Julius. His personality was not very inviting, but this forced the others (and Julius) to try harder to understand him and what made him tick. When Pam returns to the group from her retreat, the mood immediately becomes darker when she sees Philip in her â€Å"cozy† group. She does not feel comfortable having him in the group because he had caused her so much pain in the past.Julius found it hard to find â€Å"forgiveness† for Philip, but he tried to identify with him to try to understand why he wou ld have done the things he did. Tony sided with Pam and questioned some of Philip’s statements, whereas Rebecca defended Philip against Tony’s â€Å"attacks†. Stuart also seemed to protect Philip against Tony’s attacks. He reminded Tony that he hadn’t seemed sorry for his sexual assault charges in the past. At the end of this confrontational chapter, Pam behaved towards Philip as if he were invisible.Farther on into the â€Å"role changes†, Pam revealed that she felt defiled that Philip was a part of her group. He was also, in a way, taking away her role as the intellectual of the group. In order to handle these various changes, Julius tries to understand where each person is coming from, whether it is Pam, Philip, Tony, etc. Additionally, he made sure that each group member voiced what they were feeling and if they were comfortable with how the group was proceeding. Bonnie and Rebecca each have different things to say about their own beauty and attractiveness. Bonnie does not believe that she is attractive in any way.She feels that she isn’t interesting or worth anyone’s time. In her words, Bonnie â€Å"was the little fat girl in your grade-school classroom. Very chubby, very clumsy, hair too curly. The one who was pathetic in gym, got the fewest valentines, cried a lot, never had best friends, always walked home alone, never had a prom invitation, was so terrified that she never raised her hand in class even though she was smart as hell and knew all the right answers†¦Ã¢â‚¬  (Yalom, 2005, p. 129-130). She even mentioned that Rebecca was the type of person she envied and wished she could be.Some of those feelings are probably still raw for Bonnie. Those feelings were recreated in the group when Rebecca started â€Å"preening† for Philip when he entered the group as a new member. Rebecca, on the other hand, used to stop conversation when she walked into restaurants. She never had to worry ab out feeling unattractive or unwanted. However, now that she is getting older, her outward beauty is fading from what it used to be. She no longer stops conversation like she used to. Philip seems to sum it up perfectly: â€Å"Bonnie and Rebecca have similar afflictions.Bonnie cannot tolerate being unpopular, whereas Rebecca cannot tolerate being no longer popular†¦ Happiness, for the both of them, lies in the hands and heads of others. And for both the solution is the same: the more one has in oneself, the less one will want from others† (Yalom, 2005, p. 157). As the group gives Bonnie and Rebecca feedback, the criticism is not always taken happily. The comments sting, but they do help both women. Rebecca realizes that she likes to be admired, loved, and adored. She likes love. She then goes on later to discuss why she relates more with men than with women.In her discussion with Bonnie, she admits that she finds it more exciting to related to men or to date rather than s pend time with girlfriends. After this group discussion and feedback session about why Bonnie and Rebecca react the way they do to beauty/attention, they both seem to be more aware of their unconscious actions or why they seem to do certain actions. When Pam first returned to the group after her retreat, it was a huge shock to see Philip sitting in the room. I’m sure she never expected to see the man who made her life so confusing and turbulent at just age 18.Pam was extremely upset and did not seem to have any inclination towards ever forgiving Philip for what he did to her, as well as to her friend Molly. Philip did not even seem to have any emotions about the whole situation, which was frustrating for the whole group. How could anyone not have any emotion about such an important confrontation? Over the course of the group, Philip showed small changes in his behavior. He started to make eye-contact and use the group members’ names when addressing them in conversation . Pam starts to acknowledge Philip in the conversation eventually, though it was heated.On page 290, Philip and Pam get into an argument. In response to Pam’s assertion that some things are not forgivable, Philip says, â€Å"Because you are unforgiving does not mean that things are unforgivable. Many years ago you and I made a short-term social contract†¦ I explicitly stated in our conversation following that event that I had a pleasurable evening but did not wish to continue our relationship. How could I not have been clearer? † (Yalom, 2005, p. 290-291). In a meeting a few weeks later, Pam receives a lot of feedback from the group concerning her rage and why exactly the decided to have an affair with Tony.Philip observes that she â€Å"honors† contracts when it suits her. When Philip broke off their social contract, Pam was livid, but when she broke off her social contract with Tony, she didn’t seem to have many emotions about the situation at all. After this particular meeting, Philip could not keep his mind off of Pam. Later on, Pam explains that it is easier for her to forgive others because she wasn’t a personal victim of their offenses. With Philip, her life was altered by what happened. â€Å"But there’s more. I can forgive others here because they’ve shown remorse and, above all, because they’ve changed† (Yalom, 2005, p. 16). Philip eventually confesses to everyone that he thought about Pam after the previous session. It was the first time he had actually opened himself up to everyone. On page 328, Philip actually admits to needing therapy, because he needs to get his intentions and his behavior on the same page. He needs to be congruent. Ultimately, Philip breaks down when he describes what he thinks he truly is: â€Å"A monster. A predator. Alone. An insect killer. Full of blind rage. An untouchable. No one who has known me has loved me. Ever. No one could love me† (Yalom, 20 05, p. 334).Pam shows great strength and kindness when she comforts Philip. â€Å"I could have loved you Philip. You were the most beautiful man†¦Ã¢â‚¬  (Yalom, 2005, p. 334-335). After Julius died and the group members went their separate ways, Philip, Pam, and Tony all stuck together. Through all the feedback, criticism, and hard-work, Pam and Philip were able to move past the â€Å"event† of the past and live in the present. When in a working group, one does not only focus on his or her own problems. Each group member brings different life experiences, opinions, and feedback to the table.This creates a unique environment in which each member can receive feedback from more than one person. Members may receive advice or feel a bond they might not have had with the group leader/one-on-one therapist. Most of the 12 â€Å"universal healing factors† appear in The Schopenhauer Cure, but I will only discuss a few of them. Instillation of hope and Universality seem to go hand-in-hand with each other. As the members of this group talked about their personal problems and fears, they discovered that other members shared some of these same problems and fears. This gave them hope that they could potentially overcome these issues.Altruism is an especially helpful factor for Bonnie. The other members helped her put her self-esteem issues into perspective and to see that she is, indeed, important. Pam used Catharsis when she recapped her traumatic experience with Philip. This probably lifted a huge weight off her shoulders of the event being a secret. The positive response of the group members to support her after her confession brought them together even more. Group cohesiveness played an extensive part in this novel. Without a cohesive or trust-worthy group, nobody would ever open up and reveal their problems.When various members, Gill, Pam, Tony, Rebecca, etc. , revealed potentially humiliating information about themselves, it was essential that they trusted their fellow group members to keep the information confidential. The Schopenhauer Cure was an excellent example of a working group. It was great to see the different techniques used in diverse scenarios throughout the book. Without these examples, I wouldn’t have the good outline of how a group works that I do today. Reference Yalom, I. D. (2005). The Schopenhauer Cure. New York, NY: HarperCollins Publishers.

The Battle Of Lancaster And The House Of York Ending The...

The battle of Bosworth was the last battle of major significance for the House of Lancaster and the House of York ending the civil Wars of the Roses. [5] Henry Tudor, Earl of Richmond brought in the house of Tudor closing the Plantagenet dynasty.[5] The ending of the wars put to rest the feudalism because of the great loss of property and lives of the nobles making it difficult to protest against the strength of the Tudor monarchy. The problem came about from financial and social trouble that followed the hundred years of war, along with the weak ruler ship of Henry VI. Richard in his first and only parliament wanted three main areas of legislation to be covered: the ratification of himself as king, passing of acts of attainder†¦show more content†¦David’s.[3] A struggle between the House of York and the house of Lancaster broke out; which became a series of wars known as The War of the Roses. The kingship was based on the royal bloodline and the kings relied upon t he support of the powerful Lords to keep their position. [5] Both Henry Tudor and Richard III believed each had claims to the English throne as they were both descended from Edward III.[2] Henry Lancastrian’s claim to the throne was from Edward III’s son, John of Gaunt, 1st Duke of Lancaster.[2] In 1339 Henry of Bolingbroke; John’s son imprisoned, Richard II who was the son of Edward, the Black Prince..[2] Henry IV became king, passing his crown to his son Henry V who passed the crown to Henry VI. Henry VI was becoming unpopular, due to corruption within his government, his policy of peace with France and the economic situation inShow MoreRelatedThe Battle of Bosworth Field and its Effect on Government and Society1237 Words   |  5 PagesThe Battle of Bosworth Field took place on 22 August 1485; it was between the army of Henry Tudor, Earl of Richmond and King Richard III. 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The Representation Of Women s Miss Representation

The title Miss Representation is very significant in a multitude of ways. Not only does it represent the miss representation of women socially, but also politically. The media is a large part in the outburst of wrong messages being sent about women in society. The documentary argues that women in the media are portrayed derogatively, that what is portrayed in the media isn’t reality. In the documentary they give the example of how women who take leading roles are portrayed as controlling, bitchy, and demanding. Majority of movies that contain a women as a leading roles make sure to have a male character present to help balance out the woman, where he is looked at as the savior. In the movie the Proposal, Sandra Bullock is portrayed as the up-tight boss that needs a guy to calm her and get her to loosen up. 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If a country s average age of marriage is young, then their women representation in government will be low and vice versa. With the continuous binding of women into marriage, the number of women in parliamentRead MoreAnalysis Of The Poem The First Cities 1694 Words   |  7 Pages1992) was a Caribbean American civil rights activist, writer, women and lesbian rights activist, radical feminist and womanist. She was well known for her work with Afro-German women. She was emphasized and criticized for the contents of liberalism and sexuality in her works. ​Her poetry was first published in ‘The first Cities† in 1968 by the poet’s press. Her work in various fields and her social activities and the movements for women rights and many others were the main reason for her popularity

A Comparison Of Alexander Hamilton And Aaron Burr

Over the centuries there has arisen many undisputed geniuses such as Leonardo da Vinci, William Shakespeare, and Albert Einstein. With the rise of geniuses such as these there are two questions raised. What is genius? Is genius born or can it be learned? Scholars have gone back and forth and there is plenty of evidence and countless examples supporting either side. However, there appears to be a compromise between the two sides in how a genius comes about. To begin, it is common for many people to laud a skilled person as a â€Å"genius†. In reality, a genius is defined as, â€Å"extraordinary intellectual power especially as manifested in creative activity† (Meriam). Clearly, a genius who possesses more than just intellectual superiority; one must†¦show more content†¦Gates later went on co-found Microsoft and create lasting and groundbreaking computer software that continues to be valuable to society as technology has become common in day to day life. 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Marketing Plan Business Organizations Emphasize

Question: Describe about the Marketing Plan for Business Organizations Emphasize. Answer: Introduction In this current business environment, all the major business organizations emphasize on the healthy and industrial safety owing to the organizational health and industrial safety policies that prevails in the country that they operate in. Industrial safety products are necessary in many major sectors within an economy. Some of the major areas where industrial safety products are used include aviation industry, constructions, mining, chemical industry, facilities and maintenance industry, food industrial safety and microbiology, where the health and industrial safety of the workforce is given much needed importance. This marketing plan intends to market its Protective Coverall product range to the business houses that deals with hazardous chemicals and radio-active elements (3m.com.au 2016). Unique Selling Perspective of Protective Coverall Below list are some of the unique properties of the product: Breathable rear section to enhance air ventilation to reduce building of heat. Knitted cuffs to provide soft closing to increase comfort as compared to other materials. Three panel covering to enhance comfort. Strengthened gusset in between legs to enhance flexibility while squatting or bending. Environmental Analysis An environmental analysis is essential for any business or an organization to assess and analyze its macro environment i.e. its external environment which is composed of political and legal factors, economic factors, social factors, technological factors. Its micro level environmental internal focuses on analyzing its customers, investors, suppliers and partners, competitors, employees and media. Macro Environment Analysis (PEST) Political and Legal Factors: It includes various government guidelines and legal concerns and define both informal and formal policies, which are required be adhered by the corporate. While doing business in Australia, it is a legal responsibility of a corporate to adhere to the competition laws, consumer laws, product accountability guidelines, environmental guidelines, privacy laws, free trade agreements, tariffs and duties, import guidelines set by the Australian government. The aforesaid factors have been taken into consideration while developing the marketing plan to promote our Protective Coverall range of protective covers for its use in business areas where there is probability of exposure to radioactive elements, paint industry, aviation industry, pharmaceutical companies, biotechnology labs (gov.au 2016). Economic Factors: Australia has a well administered and flourishing economy backed by strong macroeconomic structure and institutions. The government also encourages businesses across various sectors by promoting competition, reducing regulatory burden While developing a marketing plan for our Protective Coverall product range we have considered the economic factors that might affect our functioning. Factors such as change in the government, tax reforms, current economic trend, exchange rate, inflation rate, and industry trends, cost of manufacturing the product, fixed and variable cost, overhead costs, cost of advertising and promotion has also been considered while developing the marketing plan for our above mention product portfolio. Apart from the above mentioned factors, the number of accidents and fatalities in various industries have been considered and to reduce the occurrence of such instances, the company emphasizes to promote companies towards the usage of protective gears to ensure higher standards of industrial safety of employees of the customers (org 2016). Social Factors: Business is a part of society and it is responsibility to respond to the growing needs of the society from time to time. There have a rise in the growth of population and people are becoming very much conscious towards their health and industrial safety. Taking into consideration the growing consciousness of the Australian population towards their health and industrial safety, and spending of various businesses towards the industrial safety of its employees as a part of corporate social responsibility, the company intended to develop a marketing plan for our selected product i.e. Protective Coverall product portfolio so that it can improve its present product portfolio for industrial safety products, thereby enhancing its product portfolio and expanding its customer base (Cavusgil et al. 2014) Technological Factors: The company is known worldwide for its consistent innovation practices since its inception. It has always emphasized on offering latest technology and products with latest modifications in its products for its customers to retain the existing customers and attract new customers and expand its market span. The company seeks to capitalize on its latest technology to develop new products for organizational health and industrial safety (Kotler et al. 2015). Micro Environment Analysis Customers: The primary objective of every marketing plan is to assess the changes in the changes in the consumers behavior and competitors strategies and develop their own marketing strategy to outclass its rivals in the race of attracting new customers and retain its loyal set of customers and to analyze loopholes in the previous marketing plan. This marketing plan aims to market and expand companys industrial safety products portfolio in the Australian market. Since the company is already a established brand in Australia, it would be an added advantage for 3M to attract the loyal customers. Considering the growing consciousness of businesses towards industrial safety and health of its employees, it would be quite an added advantage for the company to market its Protective Coverall products (Westwood 2013). Employees: Total number of four people has been employed by the company as marketing consultants to develop the marketing plan to reintroduce its present product portfolio of industrial safety products. The number has been kept in order to keep the cost as low as possible in the process of marketing. Partners and Suppliers: The company emphasizes on sourcing quality suppliers who can meet the standards set by the company so that it can fulfill customers demand. The company believes in the fact that a quality supplier is the key to achieving quality output. Close suppliers relationship is an effective way to stay competitive in the business. The company sources high quality raw materials and semi-finished products from its trusted suppliers to meet the growing demand for the individual protective gears from some of the major business customers of the company in Australia (com.au 2016). Competitors: The main objective of any marketing strategy is to analyze the strategies used by competitors to attract customers and develop new strategies to differentiate its product from its competitors. It is important to ascertain whether the product being offered is better than the competitor or not, whether it has a unique selling perspective. Competitor analysis is very crucial in determining the success of any product, and for maintaining its market position. If a business undertaking is unacquainted about the activities of the competitors, then they might find it hard to beat its competitor. The following marketing plan has been developed to differentiate its product portfolio from its competitors products in aspects such as design, quality, standards, durability (McDonald 2013). Shareholders: A business requires investment for its growth and expansion. They may raise money by floating its shares in the stock market i.e. moving from private to a public limited company. The company aims to provide its investors a healthy return on its investments through sustainable growth and technological advancements (Hollensen 2015). Media: In the twenty first century, media has become one of the strongest driving force that can make or a business or its product. Media has become one of the most critical success factors for a product. Therefore, various organizations need to manage the media so that it can promote its positives facts about the organization and trim down the influence of negative incidents. In the recent times, many organizations have hired public relation consultants to deal with a particular event. Various modes of communication for advertising and promotion have been shortlisted with a major chunk going in favor of television advertisements. The company also intends to promote its Protective Coverall product range through giving promotional sample to its existing business clients (Papadopoulos and Heslop 2014). Situation Analysis Current Vision The current marketing plan has been developed with the following vision for next twelve months with primary objective to gain competitive advantage over its competitors and gain more market share. To revamp the existing individual protection gears portfolio of the company. To provide the businesses with superior individual protection gears at a competitive price that would exceed customers expectations. Strategic Objectives The main objective of this marketing plan is to develop a feasible marketing strategy in order to revamp its credibility in the growing market of protective gear segment. To gain market knowledge regarding the buying behavior of business customers i.e. frequency of purchase, its suppliers, quality of product being offered by the rivals in the current scenario. It aims to make a thorough assessment and analysis of its competitors so that it can differentiate its product from its competitors (com.au 2016). Resources For this marketing plan, an amount of $3000 has been allotted with an objective to cover various expenses and costs that would be incurred in the process. Total number of four people has been assigned to do the task of developing a marketing plan to re launch. Customer Analysis Segmentation The company has segmented the customers on the basis of: Geography: Major business houses around the country are putting greater emphasis on the welfare and safety of its customers due to stringent laws and regulatory framework set by the government. The company aims to capitalize on the major health and safety regulations laid by the government to motivate its business customers towards investing in protection of employees at work and therefore marketing plan undertaken by the company aims to target is major business houses in industries like mining, construction, food labs, microbiology, paint industries to promote and market its Protective Coverall products and encourage them to use wide range of safety products. It aims to reintroduce its product line to draw the attention of its existing customers and retain them as well as attract new customers. Demography: The company aims to target business across various industries throughout the country irrespective of the size of the business because protective gears are necessary in each and every organizations where heavy goods are transported, or hazardous chemicals are handled in their operations. Psychographics: The major factors that are taken into consideration while formulating the marketing plan are the attitudes of the business towards organizational health and safety and the buying behavior of the business clients i.e. their frequency of purchases, amount of spending on individual protection gears. Targeting The current marketing plan intends to target its existing business customers in the individual protective gears segment and to attract new set of business customers by offering superior products than the competitors. Protective gears segment is expanding at very fast pace and due to the governments initiative to promote organizational health and safety for the welfare of the employees, competition and relaxed business regulations many domestic players have come into play. This marketing plan seeks to capitalize on the opportunity of fast growing protective gears segment in the industrial safety products market and business customers awareness towards welfare of its employees by providing them a wide range of safety products that would meet their needs on the grounds of quality, design and standards thereby achieving the customers confidence and lost market share. (Mullins Walker and Boyd 2012). Positioning The marketing plan aims to position its Protective Coverall products in the niche market of business customers as safe, non-hazardous, environment friendly, and highly reliable product. As the product is associated with one of the world renowned name in the field of industrial safety products, which is also a very well established international brand in Australia, it becomes a primary responsibility of the company to maintain the reputation of the company and interests of its customers. The marketing plan aims to promote its new Protective Coverall products at point of sales at various departmental stores, its dealers and retailers outlets and through print marketing and television advertising to increasing the brand awareness (De Mooij 2013). Marketing Mix For a marketing plan and the product to succeed, it is very important for the marketing manager to formulate a right marketing mix with minimum utilization of available capital and rersources. - Product: The company has launched a new marketing plan to revamp its existing line of Protective Coverall products. Since the products are reintroduced in the market, it can be said that it is in the introduction stage of a product life cycle. Initially, the sales will be grow at a slow rate but will gradually increase with the passage of time. It will a considerable amount of capital infusion into research and development, consumer testing etc (Armstrong et al. 2014) (Huang and Sarigll 2014). - Price: In order to achieve greater market share in the protective gears segment, the penetration pricing strategy has been determined, because the main objective of this marketing plan is to boost the sales and expand our market share by attracting more customers. The pricing strategy also aims to discourage various new entrants from entering this business segment and to gain competitive advantage over its rivals (Armstrong et al. 2012) (Rahmani Emamisaleh and Yadegari 2015). - Promotion: The company seeks to promote its new range of Protective Coverall products through its dealers and retailers and through various point of sales at several departmental stores in the country. During the promotional campaign the company aims to offer its business customers with a promotional sample to encourage them to buy companys high quality protective gears (Shimp and Andrews 2012) (Gordon 2012). - Place: The company seeks to offer its products to all its existing business customers and attract new customers of the country with an objective to retain its existing customers and attract new customers through various offers during the promotional campaign (Liozu and Hinterhuber 2013) Through proper marketing mix, the company would be able to gain a competitive advantage over its rivals and also increase its brand loyalty. SWOT Analysis Strengths - The brand name associated with the product give the company an added advantage. - Strong business ethics. - Cordial relationship with its customers and suppliers. - High quality of products at a competitive price. - Highly skilled workforce. Weaknesses - Highly competitive market. - Diversified product portfolio does not allow the company to focus on a particular product. - Complex cost composition. Opportunities - New government regulation which emphasizes on employees safety and welfare has paved way for the company to develop new products for various industries it caters. - Opportunity to capture new market by catering to the demands of small and medium business units. - The growing revenue of various businesses encourages them to make a spending on the safety and welfare. - Acquisition of some small businesses that specializes in manufacturing industrial safety goods. Threats - Rising cost of raw materials leads to increase in the cost of final product. - Consistent threat from small and medium business units. - Unstable currency rate. Source: (3m.com.au. 2016) Conclusion This report deals with the marketing plan for re-introducing the companys Protective Coverall product portfolio being undertaken by the marketing consultants. It emphasizes on the analysis of the macro and micro environmental factors that are necessary to consider while making a marketing plan. It further focuses on the situational analysis of the company that includes it vision, goals and objectives and also focuses on its strategic objectives. After that a customer analysis is being done to segment, target the customers and to position the product in the market. After that a proper marketing mix has been developed to meet the identified goals and a SWOT analysis has been done to identify its strengths, weaknesses, opportunities and threats. References 3m.com.au. (2016).3M Australia: Who We Are. [online] Available at: https://s3m.com.au/wps/portal/3M/en_AU/about-3M/information/about/us/ [Accessed 12 Sep. 2016]. 3m.com.au. (2016).3M/en_AU/company-au/all-3m-products/?N=5002385+8711017Ntt=protective+coverallLC=en_AUco=ccgsaAction=scBRrt=rstype=cc. [online] Available at: https://3M/en_AU/company-au/all-3m-products/?N=5002385+8711017Ntt=protective+coverallLC=en_AUco=ccgsaAction=scBRrt=rstype=cc [Accessed 14 Sep. 2016]. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Austrade.gov.au. (2016).Australian business and environment laws - Austrade. [online] Available at: https://www.austrade.gov.au/International/Invest/Guide-to-investing/Running-a-business/Understanding-Australian-business-regulation/Australian-business-and-environment-laws [Accessed 12 Sep. 2016]. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), p.95. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Liozu, S.M. and Hinterhuber, A., 2013. Pricing orientation, pricing capabilities, and firm performance.Management Decision,51(3), pp.594-614. McDonald, M.H., 2013. Ten barriers to marketing planning.Journal of Product Brand Management. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. oecd.org. (2016).eco/surveys/Overview_Australia_2014_Eng.pdf. [online] Available at: https://www.oecd.org/eco/surveys/Overview_Australia_2014_Eng.pdf [Accessed 12 Sep. 2016]. Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Rahmani, K., Emamisaleh, K. and Yadegari, R., 2015. Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), pp.98-108. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Westwood, J., 2013.How to write a marketing plan. Kogan Page Publishers.