Aperfan Disaster 1966 Essay Example | Topics and Well Written Essays - 2500 words

Aperfan Disaster 1966 - Essay Example In 1947 the British Government entity, National Coal Board (NCB) acquired the ownership of Merthyr Vale. This was after the Prime Minister Clement Atlee’s nationalized the coal industry with the aim of further industrializing Britain. Aberfan has a population of about 60,000 people. The population is made up of the English, Welsh and Irish mixture of people who came to work in the mines. The villagers have strong kinship ties which bond them together as a unit of one family depicting strong attachment they have for the village (Rapoport, 2005). The mining operation yielded a great deal of excavated mining spoil comprising of debris, loose rock, slag and residues referred to as tip. This led to the establishment of about 7 tips for depositing the spoil. The seventh tip was located on the Merthyr mountainside overlooking the Aberfan village. The tips were created by emptying colliery rubbish loaded trams as one creates children sandcastles. The tips contained a mixture of coarse material and tailings (the finer materials) produced as waste at the mines. The first tip was opened during the First World War (1914-1918) (Madgewick, 1996). However, there were no regulations, restriction or legislations guiding the creation of tips and monitoring the tipping practice. This led to creation of tips without consultancy from a surveyor who was supposed to examine the proposed tip site by studying its geology, metrology, hydro-geology, the soil type and mechanism (Madgewick, 1996). The surveyors usually give advice and recommendation about the proposed site advising if it is viable for carrying out the proposed project. Therefore, the NCB dumped the spoil on the mountainside indiscriminately. The tips were built over highly porous sandstones and directly above numerous underground springs. NCB found it economical i.e. time and cost saving to damp the spoil near the mining area instead of

The E-Health Consumer

The E-Health Consumer Wilkins (1999, p. 30) summarizes the E-health consumer when he states that: In this new era of consumerism in health care, consumers are going to take ownership of in-formation about themselves and demand value in exchange for it, such as better clinical out-comes and better service. The concept of the information-empowered consumer is growing rapidly, and the days in which only certain â€Å"qualified† medical professionals create and dis-seminate medical information are receding. Consumers seeking information about health-related information have more options today than they had in the past .Available technology provides consumers with more outlets to seek information with a sense of empowerment. . The internet is a source of easy and quick access to information including health information. The internet has reinvented the way consumers search for information and has influenced decision making process especially in the health care industry. In general, health care-related information seekers can be motivated in several ways. (Williams et al. (2003) highlights that people might be searching for information as a healthcare professional, as a consumer trying to diagnosis his illness or as a patient to complement information from a doctor or for general interest browsing. Several studies indicate that the search for health information online is increasing (Ahmann, 2000; Wilkins, 1999; Natesan, 2005). Consumers are accessing health-related web sites in growing numbers and finding information that were once protected. Larson et al. (2004) however claims that co online information search is perceived as being more risky than other channels of information by consumers (Larson et al., 2004). Moreover Tan-Torres ( 2000) points out that the inconsistency in the quality of e-health information is a matter of concern as there is an increasing number of websites which offer a large variety of information. Therefore the consumer should be sceptical about all web sites, they should look for code of conduct labels or other quality labels that may communicate whether a site is reputable and should remember to communicate with doctors or medical professionals openly about web site usage as a means of obtaining health care information. 2.08 â€Å"Will you adopt online procurement of Medication?† – Role of cognitive factors Consumers’ self-awareness underlies their rational planning of future purchase behaviours relative to perceived consequences. The application of socio-cognitive factors to consumers’ proclivity toward (or aversion to) Internet exchange processes is evidenced across a host of effects applications in the social sciences literature. In addition to cognitive and personality variables that have been explored as predictors of online behaviour such as neuroticism, locus of control, shyness, extroversion, and risk-aversion(Amichai-Hamburger Ben-Artzi, 2000;AmichaiHamburger,Wainapel, Fox, 2002; Chak Leung, 2004; Gupta, Su, Walter, 2004) , there are other important cognitive factors, such as self-efficacy and objectivism, that influence consumers’ pharmaceutical procurement decisions via the Internet. 2.8.1 Impact of Self –Regulation on the procurement of medication online. Self-regulation is considered as an internal control mechanism that regulates individuals’ behaviours (Bandura, 1986). Social cognitive theory posits that these internal control mechanisms influence both attitudes and behaviours. Higgins (1998) suggested that individuals with a promotion focus are more motivated by the benefits that will accrue to them by taking actions, whereas people who are prevention focused will place more importance on safety. Promotion focused individuals use â€Å"eager strategies,† whereas those with prevention focus prefer â€Å"vigilant strategies† (Crowe Higgins, 1997). Online shopping has been associated with the prevention focus in individuals because of the security concerns and inherent risks (Miyazaki Fernandez, 2001; Fennis, Kerkhof, van Noort, 2006; van Noort, Kerkhof, Fennis, 2007). Moreover, Higgins (1998) stated that while self-regulation is not an inherent individual difference factor, it may still manifest differences across individuals. Online shopping has been associated with the prevention focus in individuals because of the security concerns and inherent risks (Miyazaki Fernandez, 2001; Fennis, Kerkhof, van Noort, 2006; van Noort, Kerkhof, Fennis, 2007). However in the case of shopping pharmaceuticals online it might not be similar. In the case of purchasing medications online from illegitimate Web pharmacies, consumers are voluntarily engaging in several potentially risk-laden decisions such as fear associated with online acquisition, uncertainty related to suppliers’ integrity and product quality and the qualms linked to self–initiated rather than physician mediated health care decisions. Online shopping is often associated with convenience, but this may not be the principal consideration in the case of self-initiated purchase of medication from online pharmacies. The predominant motivating factors in online pharmaceutical procurement are cost reduction for medications and obtaining medications that are not easily accessible through brick-and-mortar retail pharmacy channels. Thus, it may be speculated that consumers are acting with a promotion focus rather than a prevention focus. According to regulatory focus theory (Higgins, 1998; Crowe Higgins, 1997; Zhou Pham, 2004), promotion focus is associated with the willingness to engage in risk-laden behaviours for specific goal attainment. 2.8.2 Health Value its impact on online Procurement of medication. Health value has often been investigated as a moderator as well as an antecedent of health-related behavior (Jayanti Burns, 1998; Ugland, 1989; Tapler, 1996; Lau, Hartman, Ware, 1986). It is an individual’s assessment of the value of engaging in health-related behavior (Jayanti Burns, 1998). According to Rotter (1954), people who believe concurrently that they have control over their health and that they value their health are more likely to engage in health related behaviour than their contemporaries who do not. Higgins (2002) points out that promotion-focused decision maker will consider promotion relevant value dimensions as more important, and vice versa in the case of prevention-focused decision makers. This means that the promotion-relevant aspects such as staying healthy will be considered in the decision to purchase from online pharmacies by promotion-focused consumers. On the other hand, prevention-focused consumers are more likely to focus on the negative aspects of the action (e.g., counterfeit drugs, reactions with other medications, lack of support of a doctor). 2.8.3 Self Efficacy its impact on online procurement of medication Self-efficacy has been found to be a consistent predictor of health behaviour by many researchers (Tapler, 1996; Janz Becker, 1984; Strecher et al., 1986; Block Keller, 1997; Jayanti Burns, 1998). However, its application has been limited to specific health conditions or diseases, and it has rarely been applied to a field such as online procurement of medications. An individual’s promotion focus has been related to the higher self-efficacy associated with health behaviours by previous researchers (e.g., Keller, 2006).This means that consumers high in self-efficacy are willing to engage even in risky and new alternatives to achieve their objectives (Keller, 2006; Crowe Higgins, 1997).Thus, with reference to regulatory focus theory, one can argue that self-efficacious individuals will have a higher propensity to procure medications from online pharmacies as compared to the prevention-focused, low-self-efficacy group. Further, it has been argued that self-efficacy beliefs influence consumers’ choice behaviours (Bandura, 1986; Litt, 1988; Bagozzi, 1993), especially in challenging situations. These situations that call for self-driven coping may compel consumers to find ways and means to cope with the challenge, encouraging them to take actions that may even be perceived to be more risky. Rising costs and difficulties involved in procuring many medications through traditional channels of distribution present today’s health care consumers with such challenging situations. Online procurement of medication is seen by consumers as a self-driven coping strategy aimed at cost containment and waiting-time reduction (for doctors’ prescriptions) (Erdem Chandra, 2003). However, safety, ethical, and legal concerns associated with the online procurement of medications suggests that a consumer with low self-efficacy may be less willing to purchase medications online compared to those posses sing high levels of self-efficacy 2.8.4 Health Locus of Control its impact on the procurement of online medication. Health locus of control refers to the perception of controllability in health-related situations. Since perceived control has been found to influence behaviour (Skinner, 1996; Sprott, Brumbaugh, Miyazaki, 2001), it is important to understand how health locus of control would influence consumer behaviour related to procuring medications online (i.e., channel choice). Wallston, Wallston, and DeVellis (1978) conceptualized it as a three dimensional construct consisting of internal, powerful others, and chance dimensions. These three dimensions are distinguished from each other based on who the person ascribes the responsibility for his/her health to. If he/she believes that his/her own actions dictate his/her health, the person is considered to have a high internal health locus of control. Similarly, the person who believes his/her health to be dependent on a powerful other, such as a physician, will be high in powerful others health locus of control. The belief that health results by chance is categorized as chance health locus of control. Rotter (1975) stated that the three dimensions of health locus of control can be categorized based on their internal or external orientations. According to Rotter (1975), the three dimensions of health locus of control can be categorized based on their internal or external orientations. The categorizations of individuals into internals and externals is based on whether they perceive that the results (of their behaviours) are dependent on themselves (internal locus of control) or outside their control (external locus of control) (Rotter,1966; Strickland, 1978; Norman Bennett, 1996; Armitage, 2003; Wallston, Wallston, DeVellis, 1978). According to Rajasree and Lou E.( 2009) online procurement of medications, due to its inherent risk content, may be a health behaviour that is likely to be avoided by consumers with external locus of control (i.e., powerful others health locus of control and chance health locus of control). If a person believes in the ability of a powerful other (e.g., his physician) to deal with the problem (illness), she/he is likely to rely on the physician’s advice rather than procure medications online by her/himself. Similarly, consumers with high chance health locus of control are less likely to try their luck by buying from unknown sources. Health locus of control is just a domain specific form of control. Therefore, it can be speculated that consumers high in internal health locus of control will seek to buy online, as it gives them more control over their purchases. These control factors include cost savings, expansive product choice, and even additional medication accessibility. In accord with regulatory focus theory, consumers with internal locus of control (i.e., promotion-focused individuals) are willing to take risks and try new options to achieve their goals of obtaining medication that will alleviate their problems. 2.8.5 Objectivism its impact on the procurement of online medication According to Leary et al. (1986), objectivism is the â€Å"tendency to base one’s judgments and beliefs on empirical information and rational considerations† (p. 36). Individuals who are objective in nature will place more emphasis on information obtained from empirical supports during decision making. Regulatory focus theory suggests that prevention-focused individuals are more concerned with security, safety, and protection in general (Higgins, 1998; Higgins Spiegel, 2004). Pham and Avnet (2004) assert that promotion-focused individuals rely more on affective information rather than objective information. Thus, it can also be argued that since objectivism is more associated with prevention focus rather than promotion focus, objective consumers may stay away from online procurement of drugs. 2.8.6 Gender, Income, Educational Status and Insurance Status impact on online medication procurement Many studies have identified the gender differences that exist in health care consumption behaviors (e.g., Conner Norman, 1996; Stelmach et al., 2004; Green Pope, 1999). These studies find women to be more proactive in seeking health care services and to be more involved in health-related behaviors. On the other hand, online shopping literature finds men to have a greater propensity to shop online than women (Otnes McGrath, 2001; Shim, Eastlick, Lotz, 2000; Briones, 1998; Rajamma Neeley, 2005). Garbarino and Strahilevitz (2004) stated that one reason for this difference could be the higher perception of risk associated with buying online among women Very few studies have examined the influence of income, educational status, or insurance status on the consumer’s propensity to procure medications online. One of the motivating factors for any consumer in procuring medications online is the lower cost. The conclusion from this argument is that lower-income consumers may prefer procuring medications online than their higher-income counterparts. However, it is to be noted here that the lower income consumers may not always have Internet access (Jump for Web Prescription Sales, 2004) and may not have the knowledge or familiarity with the different technologies involved to be successful Internet shoppers. Rajasree and Lou E. (2009) stated that in spite of the hypothesized differences across consumers with respect to their propensity to procure medications online based on income and level of education, no differences are expected based on consumers’ insurance coverage. Low-income consumers are less likely to have insurance coverage than higher income consumers. Consumers without insurance coverage are likely to abstain from buying medications from brick-and-mortar or Internet-based pharmacies as far as they can help it, since they have to pay for it anyway. On the other hand, consumers with insurance coverage are likely to be indifferent to where they buy the medications, as their insurance covers the cost.

McDonalds Corporation Essay -- GCSE Business Marketing BTEC Coursewor

McDonalds Corporation McDonald’s is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960’s to their massive growth in the 70’s, 80’s, 90’s, and now the new millennium. Over the past forty years, McDonald’s has fully taken advantage of their strengths but because of maturity in the fast food industry, more focus will have to be put on opportunities, weaknesses, and threats. Strengths. The first strength of McDonald’s has been their product strategy. Throughout the past three decades they have simply been a hamburger and fries Restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their menu to better fit the environment. Factors such as growing competition and consumers becoming more health conscious have forced them to make these changes. Today McDonald’s offers a wide variety of products that consist of 26 items. Breakfast items include biscuit sandwiches, Egg McMuffin, hotcakes and sausage, sausage McMuffin with egg, and scrambled eggs. Sandwiches include the Big Mac, cheeseburger, Crispy Chicken Deluxe, Filet-O-Fish, Grilled Chicken Deluxe, Grilled Chicken Salad Deluxe, hamburger, Quarter Pounder, and the Quarter Pounder with cheese. Dessert items include baked apple pies, chocolate chip cookie, hot fudge sundae, ice cream cone, McFlurry, and milkshakes. Other items on the menu include the apple-bran muffin, Chicken McNuggets, French fries, Garden Salad, Happy Meals, soft drinks, and other beverages. Promotion has also been a strength for McDonald’s. They have always focused promotion around good food, friendly folks, and fun. They have also spent a considerable amount of money on promotional programs such as Monopoly, Happy Meals, and the Big Mac. In addition to these promotions, McDonald’s signed a ten-year contract with Disney combining promotions for food items with Disney movies. They also continue the successful Beanie Baby promotion that is credited as the company’s most successful promotion ever. On October 25 they introduced the American Trio Collection of Beanie Babies that celebrate the American Political Process. In addition to promotion, McDonald’s has also been successful at placing restaurants in every available position. The increase of outlets per year has re... ...ket. These restaurants have the ability to be expanded throughout the United States and provide a large amount of sales domestically. This will be growingly important as sales in current McDonald’s restaurants flatten. These restaurant chains may also have the ability to be expanded internationally depending on their success in the U.S. An opportunity that McDonald’s has not been taking advantage of is their environmental concerns. Recently McDonald’s was honored by the U.S. Environmental Protection Agency for their conservation and recycling efforts. The EPA cited McDonald’s as the industry leader because of its continual review and evaluation of packaging materials. This is something that could be used in a promotional effort to better their image in consumers’ minds. It could be positioned directly against competitors to show that McDonald’s does care about the environment. McDonald’s has done well with establishing a plan for future growth and expansion. As long as they continue to build awareness for their other brands, expand internationally, and better manage product introduction in existing McDonald’s restaurants, they will continue to be number one.

Marketing Solution Essay

This paper will use a problem solving model to solve Classic Airline’s marketing problem. The company is suffering within the airline industry due to several factors, a couple being the massive increase of costs for fuel and labor. The resolution in conquering the airlines dilemma will be addressed in a comprehensive nine-step problem solving model. This model will include Defining the Problem, Gathering Facts, Feelings, and Opinion, Identifying the Real Problem, Generate Possible Solutions, Generate Possible Solutions, Evaluate Alternatives, Select Best Alternatives, Gain Approval and Support, Implement Decision and Evaluate Results. The factors of this difficulty in the marketing of this company will be identified, analyzed, followed by a robust decision on the strategy to resolve Classic Airlines’ crisis. Step One: The Problem There has been a reduction in employee morale (which is at an all time low), the increase in fuel and labor has contributed to the increase in expenses these factors have the airline in a tailspin within the industry. This is not all due to marketing the company can not be held accountable for the price of fuel nor can it take responsibility for the scrutiny on the airlines from the sectors of the economy outside of the airline industry. According to the American Marketing Association Board of Directors (2012), Marketing research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process (Definition of Marketing Research, sec. 2). The research in marketing is vital to Classic Airline’s ability to correct most of its problems it will not only bring loyal customers back but provide other opportunities for the airline to further stabilize itself within the airline industry. The key to the research required for the airline is to be as in depth as possible with the opinion of the public, it will also require the company to find the most cost effective resources for fuel and labor. The research shows that economic conditions have contributed to a reduction of ticket purchases however it is not the price of the ticket that has caused the decline. Step Two: Gathering the Facts, Feelings and Opinions The position in the airline industry of Classic Airlines is that it is the 5th largest airline in the world. The leader with the airlines comprises more than 375 jets that travel to 240 cities and run in excess of 2,300 flights a day (University of Phoenix, 2012). The company employs about 32,000 professionals to maintain its massive operation. This industry colossal earned over $10 million in profit on $8. 7 billion in ticket sales. In spite of the leader position in the business Classic Airlines is experiencing some negative changes recently. In the last year, the Classic Reward Program saw a 19% decline in the number of members and the current members purchased 21% less flights (University of Phoenix, 2012). The feelings of the employees are based on the public’s opinion of the airline industry which has caused them to have doubts about their line of work and the stability of the business. The Labor Union is the focal point in gathering the feelings of the employees, which are the airline greatest assets. Classic Airlines can increase moral by addressing the employees’ labor contracts to show their staff that they are appreciated. During the Shareholders meeting the company officials can hear the opinions of the group of people that do not control the everyday operation of the company but provide vital capital to the airline. In many ways the opinion of the Shareholders are a direct reflection of the publics’ view of the industry and the company. Shareholders are the owners of a business and are the ultimate decision-makers on the direction of a company. While the management of a company has the day-to-day decision-making power, shareholders guide the strategy, financing and selection of management of the firm. In many cases, shareholders are the management of the firm (Azcentral. com 2013). The opinion of the upper management via the CEO, Amanda Miller, and CFO, Catherine Simpson, are strictly addressing the problem through looking at the numbers and trying to make adjustments accordingly. This is of the opposite opinion on the CMO, Kevin Boyle, who feels that marketing will regain the trust of the general public, the employees and the shareholders to increase confidence in the airline. The conflict for Classic Airlines lies in whether or not the vastly different opinions on how to provide a olution to the company can be merged or selectively decided upon. Step Three: Identify the Real Problem The facts have been gathered and it has previously been stated that the confidence in the industry has not been the same across the board. This is due to events that have nothing to do directly with the 5th largest airline in the world, Classic Airlines, or any other company in the business. The othe r side effect of the catastrophe of September 11th caused the economy to shift in a downward motion which triggered prices to rise. The effects of the economy and the disaster have caused a serious predicament in the increase in expenses for materials, fuel, labor, costs of goods and services, and labor which also reduced customer confidence. The Classic Rewards Program is suffering losses every year and the frequent flier association has suffered a loss of around 20% of its members (University of Phoenix, 2012). The feelings of the employees are likewise a reflection of the lack of confidence the general public feels towards the industry and Classic Airlines is not developing confidence by refusing to address its labor issues to stabilize their employees. The Shareholders are also not confident in the company not because it was not preserving its market share or position in the industry however the external factors caused them to be a bit more cautious in investing their money. The final real problem is the polarization in upper management which has to be resolved immediately to not only reflect a positive direction for shareholders but that will result in a solution that sets Classic Airlines apart from its competition. Another real problem for example, is the data system the company uses which is the Customer Relationship Management system (CRM) that has not been utilized properly and in doing so has allowed the company to not actualize what is causing their customer’s dissatisfaction. In correlation to the opinion of the CMO, Kevin Boyle, in addressing the needs of the customer could provide profitability and the ability to give their customers what they are lacking. The upper management should not look at this time as a number crunching session nor should it drift away in contentment. Conversely Classic Airline should take this opportunity to explore new ideas and options that will solidify the fact that they are one of the industry leaders for a reason. If all these real problems are address correctly the company will maintain or even increase its place in the airline industry. Step Four: Generate Possible Solutions There are several possibilities that will affect the profitability of the airline. They can merge with another airline or downsize the company by separating the domestic and international businesses with the possibility of selling off the lower producing divisions. Sell the less used planes and equipment to generate immediate income for the company to use in other areas. The shareholders can deem the Upper Management as underachieving and begin to replace them with what they would consider more qualified candidates, in hopes of getting into the correct position within the airline industry. Classic Airlines can concentrate its focus on the employees and customers to increase their confidence. The company could look at the financial picture of the company and make adjustments to make the streamline the firm. Selling off the plane and equipment may be risky because of the lack of customer confidence. Classic could also look to expand globally to gain a larger market share in the foreign market. The shareholder removing the Upper Management would be too time consuming and too much of a chance if in fact the replacement can not improve the missteps of the original managers. Concentrating on the employees and costumers may be the cornerstone of success for the company because the employees are already familiar with their duties and the customers were loyal in the past. This simply means that the pieces are already in place to stabilize the company but the strategies must be implemented. Step Five: Evaluate Alternatives Downsizing is almost like throwing in the towel for the 5th largest airline in the world and it probably would not be cost effective with the climate in the airline industry. Merging with another company within reason may help to increase the overall scope of the company if the opportunity to maintain market share was present. The company could streamline its resources and utilize every tool that is accessible to them in order to run a more efficient organization. Global expansion could bring in more revenue with a slight transference in the amount of flights from low producing locations. Step Six: Best Alternatives The solution to this vast problem within Classic Airlines starts with Upper Management. The management team needs to get on the same page, committed to gearing the company in a positive direction and being open minded then good things will follow for the company. The first problem to be addressed begins with the most valuable asset of any company, the employees. The CEO and CFO need to hold a meeting with the CMO to get an idea of why the employee moral is so low and what issues they have with the Labor Union. In doing so, they can form a strategy to allow the opinions of the employees to be heard but having themselves prepared to meet their employees’ demands and needs within reason. The next step in providing a possible solution is to gather as much data on the customers as possible to get them back to flying with Classic. The Customer Relationship Management system (CRM) needs to have a direct Administrator that is specifically in charge of gathering data about the customers. This information plays a major role in exploring the customer’s needs and wants. The administrator will provide the information to Upper Management so they will be informed of why they are loosing business yearly. Once the information is collected and documented management can strategize on meeting the customer’s needs. The airline may have to give away a few trips, coupons, provide better seating or more beer on longer flights, nonetheless if the company provides what the customer demands it will surely gain the business that it has lost and probably more than anticipated. Classic Airlines would not exist without its customers or its employees, therefore these problems should be address immediately. According to new research from the University of Missouri (MU), CEOs who pay attention to employees’ job satisfaction are able to boost both customer satisfaction and increase the number of customers who intend to do repeat business with the company (www. usinessnewsdaily. com 2013). The next problem can be solved by executing the previous solutions which will gain confidence in the marketplace and peak the interest of potential investors to start looking into Classic Airlines once again. Upper Management needs to hold a Shareholders meeting to address the changes that were identified in the two previous solutions and what that has provided for the company’s revenue potential. Hold the meeting will show the investors that they are up for the task as Upper Management and provide the investors with the confidence that hey desperately needed in the airline. The CMO, Keith Boyle has a former colleague, Osef Wymann, Marketing Executive of Skyway Airlines in Switzerland that can expand the business globally (University of Phoenix 2012). This opportunity can increase the European scope of the company and allow for growth in that arena. Implementing these solutions could increase the total profitability of Classic Airlines and curtail the financial difficulties that the company is currently confronting. Step Seven: Gain Approval and Support The solutions provided in the previous section would be presented to Upper Management, Employees and Shareholders alike. The company as a whole would be an open book and all opinions are addressed and heard throughout the process. It is the job of Upper Management to research and know the concerns of all contributors to the operation of the company. In any given situation everyone will not agree, however if the collect issues are addressed and met then the ideals, goals and expectations are set and should be fairly easy to implement. Step Eight: Implement Decision After Upper Management has gained the support of all of its contributors it is now time to implement the solutions. Weekly meetings will be held by all departments of the airline with all employees to reiterate what the goals of the company are moving forward. There will be monthly meetings with mid and upper management to discuss the results of the meetings and gather data on the success and the short comings. The CRM administrator should provide a daily report to the executives of Classic Airlines to insure customer satisfaction. The international venture with Skyway Airlines will be supervised by the CMO selecting a staff and monitoring the successes or failures. Eventually this will be removed as a responsibility of the CMO but because of the relationship he has with the executive of Skyway it would make sense for him to begin the business model. It is imperative that Upper Management address the labor Union and the shareholders to make sure their needs are being met on a quarterly basis. Step Nine: Evaluate Results In every facet of Classic Airlines there will be surveys, customer service inquiries, polling, advertisement offering a toll free customer service number, internet contact information for opinions on the customer’s experience. In every meeting room from the local employees’ weekly meeting to the quarterly shareholder gala there will be comment cards and surveys. This data will be collected and put into document form so that Upper Management will remain aware of there level of success. With all of these provisions in place Classic Airline is sure to overcome its current problems and fly above the competition.

Benchmarking and Value Chain Analysis

According to Oakland (113) and Patterson article found online, bench marking involves the activities that are carried out in an organization that involves procedures used to compare the results that the organization is producing with the means and processes used. A bench mark is like the targets that an organization would want to achieve in its operations to enable it make progress as far as its growth and development is concerned which either could be within or outside the organization (Dale 77).A benchmark for an organization should be something that adds value to the organization’s performance and as an end result benefit all the employees’ of the organization and its customers. Meaning that if the identified changes are carried out it will help the organization achieve some if not all of its activities (Howell 135). An example of a business that has achieved the maximum benefits from benchmarking is General Electric. General Electric has achieved bench mark on talen t management strategy.The strategy of General Electric on how they manage talents is by the way they prioritize the jobs they give and how they focus on ‘game changers’. They are the top recruitment firm when it comes to recruiting personnel from the military (Sullivan). On the other hand, businesses and firms should make comparative advantages and should be able to have shareholder values. In order to do these, businesses and firms separate systems in different value-generating activities. And within every activity, a goal is set that the level of value should always exceed the cost of doing these activities.This whole process is known to be value chain analysis. In order to have more advantage that other businesses, a firm should be able to utilize a cost advantage and differentiation. Cost advantage happens when the cost of a value chain is reduced better than other competitors. Differentiation, on the other hand, is the uniqueness of a particular value chain of firm from the other firms (â€Å"The Value Chain. †). An example of a firm that has achieved the maximum benefits from value chain analysis is the computer producing company Apple.Although, the computers they sell are high priced, they still mange to achieve the cost advantage among other computer brands by being number four in the sales of computers in the year 2008. Another thing is that Apple computers also achieved the differentiation among other computer brands. Apple computers are really unique in many ways, because they produce their own components for this computer that no other companies can produce. Thus, Apple has achieved value chain in their computers.

Comfort zone Essays

Comfort zone Essays Comfort zone Paper Comfort zone Paper Essay Topic: Zone One Familiarity breeds comfort, and sometimes we just have to step back and gain an insight into things outside our comfort zone. Ive always considered myself to be a KL girl, and so I ignorantly assumed that everyone led a comfortable lifestyle the way most of us in KL do. Attending a college in the middle of a palm oil estate outside of KL and meeting people from different states in Malaysia made me realise that we were worlds apart. Never did I imagine that even top students from rural areas in Malaysia were still struggling to converse in English. I also never imagined that topics of discussion that I used to consider normal were considered taboo amongst those same students. The sad part of it is that these were the fortunate students who despite their English illiteracy were the cream of the crop where they came from. But what happens to those who werent so lucky? Do they get casted aside to the sidelines? I recently went to a primary school where most of the students were the orang asli children and again I was shocked at the difference between it and my old primary school. Each standard only had one class, and the school only consisted of one academic block. When I attended the soccer meeting, that’s when it hit me that there’s a huge difference between watching soccer on TV and actually playing. The other players on the team had played soccer since the age of four, and there I was, without soccer experience. After signing up for the team, I felt foolish, scared, and distraught because I didn’t want the other players to judge me. I didn’t want them to make fun of me because I couldn’t dribble or kick a soccer ball, but my inner voice was still telling me, â€Å" Don’t quit! Let the judging motivate you! Who cares if I can’t kick a ball, I will learn! My comfort zone was watching soccer whereas, trying to play soccer was me, stepping out of my comfort zone. During warm-ups in the first practice, I felt as if I was going to die! My legs felt horrible, and there were 2 hours left of practice. I wanted to quit, I was uncomfortable and embarrassed because I fell during an easy drill, was the s lowest runner, and tired in the first 20 minutes. In the back of my mind I knew that I shouldn’t quit, I did soccer for me, to benefit my health and feed my anxiety and curiosity about the sport. On the other hand, if I were to quit, I knew I would be unhappy and disappointed with myself. Therefore, I stayed with soccer and I’m happy with my decision because I’ve made the greatest friendships and came out of my comfort zone. My middle school soccer experience has changed me in the greatest way, it helped me realize that I will face problems where at times I won’t feel comfortable and that I shouldn’t quit, no matter how difficult, strange, or painful. After playing soccer in the eighth grade, I decided to continue to play in high school; I wanted to continue my new healthy habits and my friendships that I made in middle school. From freshman year to senior year, I have played soccer for my high school team, junior varsity for my freshman year and varsity for my sophomore, junior, and senior year, and during all my embarrassing falls, crazy drills, and â€Å"psycho† coaches, I realized I love playing. Such a shift in my own paradigm was one of the hardest things for me to do however, I learned what it means to play with heart and passion, a team is a family, and new healthy habits. I grew because I was willing to feel awkward and embarrassed and as Kristen Wiig has once said, â€Å"When you go out of your comfort zone and it works there’s nothing more satisfying. †

Expressing Quantity in French - Zero, None - Pas De

Expressing Quantity in French - Zero, None - Pas De Theres a lot to keep in mind when expressing quantities in French. We have  studied  how to express unspecific quantities, du, de la, de l, des, then how to express specific quantities, numbers and expressions of quantity, so now for the last part: when there is nothing, zero, zip, not any! 1 - The Quantity Is None Aha! I bet you didnt think about that one! Well, zero is also a quantity. Which means when you say I dont have money (join the club), you are using a quantity. You could be saying I dont have any money, but the any is often left out in everyday speech.   So, if you wanted to actually say zero, well thats easy, its a number: - jai zà ©ro chat (I have zero cat). But where it gets complicated is when you use a negative. I dont have (any) cat.   In French, wed say something like I dont have none of cat. Please, dont think of it this way, because youd never say that in English, so translating doesnt work. I am just saying it to explain, but its more logical to think of it as pas being a quantity, therefore followed by de/d in French. Je nai pas de chat. (I dont have any cat)Je nai pas de fille. (I dont have a daughter)Je nai pas de lait. (I dont have milk)Je nai pas denfants (I dont have children) And of course, there is a main exception. This rule doesnt apply when your verb is à ªtre (to be). So with à ªtre in the negative, you say the same thing as in the affirmative. Je suis une fille. Je ne suis pas une fille. (I am a girl. I am not a girl). 2 - Adjectives of Quantity Are Not Followed by De/d Aucun/e/s and plusieur/s are adjectives. They dont need an article. Jai plusieurs chats - I have several cats.Je nai aucun ami - I have no friend, I dont have a single friend, I dont have any friend.. 3 - To Recap Some things are easy to quantify: one apple. It’s a whole apple. You usually buy, eat, need one, 2, 3 apples.  But you may decide to be vague, and say â€Å"des pommes† more than one, but I don’t know exactly how many. Now, some things are less easily quantifiable†¦ You don’t buy â€Å"one rice†. You buy either â€Å"one kilo of rice† (a kilo of, an expression of quantity), or â€Å"some rice† (unspecific quantity of an item which is not easily quantifiable). So you need to ask yourself: Am I talking about... A very specific  quantity (a number, or an expression of quantity : une pomme, 5 pommes, un kilo de pommes, une bouteille deau†¦).An unspecified quantity of an item (du vin), or an unspecified quantity of something that you cannot quantify easily (du riz, de la patience)More than one of an item, but a vague plural quantity (des pommes)No item at all (pas de pomme) This is a lot to take in. Read these  lessons over a couple of times and even read it out-loud so you really take the time to understand and process everything.

Macroeconomics Student Resource Center

Macroeconomics Student Resource Center This page contains links to the articles and links pages hosted on Economics at About.com. Most of the major topics in macroeconomics have at least one article associated with them, but this is a work in progress and more will be added every month. Most of the articles come from questions from readers, so if you would like to ask a question about macroeconomics, please use the feedback form. Be sure to also visit the Economics Glossary if youre looking for definitions, and Economics From A-to-Z for resources on other topics. The pages Macroeconomics Tips and Tricks and Macroeconomics Resources contain many links to other pages which contain macroeconomics information, so if what youre looking for is not here, Id suggest trying there. Term paper tips and topics can be found at Economics Term Paper Help. If you need practice economics questions, Test Yourself Macroeconomics (offsite) is the site to visit. Now to the resources! Business Cycles - Macroeconomics Beginners Guide to Economic Indicators and the Business CycleBusiness Cycle Links Economic Data - Macroeconomics Quarterly Economic DataImport and Exports Data Economic Growth - Macroeconomics The Effect of Income Taxes on Economic Growth Economic Indicators - Macroeconomics Beginners Guide to Economic Indicators Exchange Rates - Macroeconomics A Beginners Guide to Exchange RatesExchange Rates: What to Use as the Base?The Canadian Exchange Rate Financial Markets - Macroeconomics How Markets Use Information to Set PricesStock Market Resource CenterInsider Trading: What Did Martha Do?Interpreting The Price/Earnings RatioDo Changes in Stock Prices Cause Recessions?What Does The Value of the Dow Jones Represent?What is Arbitrage?When Stock Prices Go Down, Where Does the Money Go?Banking in IndiaFinance LinksStock Market Links Fiscal Policy The Logic of Collective Action Inflation and Deflation Cost-Push Inflation vs. Demand-Pull InflationDeflation Resource CenterWhy Dont Prices Decline During A Recession?What is Deflation and How Can It Be Prevented?Why Not Just Print More Money?Inflation Links Interest Rates The Dividend Tax Cut and Interest RatesInterest Rate Links Monetary Policy Expansionary Monetary Policy vs. Contractionary Monetary PolicyWhy Not Just Print More Money?Federal Reserve Links Money Money Resource CenterWhat Was The Gold Standard?What Is The Demand For Money?How Much Is The Per-Capita Money Supply?Why Does Money Have Value?Are Credit Cards a Form of Money?What is Arbitrage?When Stock Prices Go Down, Where Does the Money Go?Why Not Just Print More Money?Money Links Natural Resources We Will Never Run Out of OilSoftwood Lumber Dispute Resource Center Nominal and Real Variables The Difference Between Nominal and Real Recessions and Depressions Why Dont Prices Decline During A Recession?Do Changes in Stock Prices Cause Recessions?The Difference Between a Recession and a Depression Short Run vs. Long Run The Difference Between Short and Long Run Tariffs and Trade The Economic Effect of TariffsDoes Freer Trade Lead To Lower Environmental Standards?Softwood Lumber Dispute Resource CenterImport and Exports DataWhy Are Tariffs Preferable to Quotas? Taxes Fair Tax Resource CenterThe Effect of Income Taxes on Economic GrowthThe Dividend Tax Cut and Interest RatesTax Policy LinksWhy Are Tariffs Preferable to Quotas?The Economic Effect of Tariffs

Symbolic meaning creation is central for the management and Essay

Symbolic meaning creation is central for the management and consumption of brands - Essay Example products and goods started to emerge during 1950s and it essentially tried to embody the notion of buying things not based on what they do but what they actually mean to the consumer. This aspect of products and relative tendency of consumers to assign meanings to the different products therefore suggest some very interesting challenges for the overall brand management and how brand managers can create and sustain such symbolic meanings for their brands. This line of thinking therefore suggests that marketing systems are conceptualized as the culture production systems also because of their ability to create symbolic and cultural meanings for the goods and services. Issues like conspicuous consumption therefore come within the domain of how the marketing systems can be utilized as the meaning creation systems too with emphasis on the meaning creation by symbols. (Wattanasuwan, 2005) It is generally believed that the contemporary society is the society which is based upon consumerism. Different social arrangements within this society therefore crafted around the way different individuals in society consume. Consumption therefore is considered as the central to the different central practices in any given contemporary society. Thus the products which are consumed by individuals and the services enjoyed by the individuals just refer to the ways individuals associate themselves with different groups in a society. It is also argued that the consumers therefore not only consume the products and services but also the associated images with these products and services also. From the social perspective, it is therefore believed that in a fast paced society there is a greater need for having an individual meaning for the consumers also therefore consumers tends to associate themselves with different products and services and images attached to these products. Thus the overall concept is based upon the individual urge to have the sense of meanings to the self therefore

SWOT Presentation Research Paper Example | Topics and Well Written Essays - 1250 words

SWOT Presentation - Research Paper Example Each village has a major subtropical swimming paradise that is heart to its activities with a constant temperature of 84 degrees Fahrenheit. In addition, the area is filled with wild water rapids, spa pool, solaria and pools for children playing, wave pool, water slides in the midst of luxuriant tropical trees and other plants. The Sherwood Forest village was the first of the Center Parcs villages opened in July 1987; it can accommodate over 4,200 guests per break on a 400 acre facility (Center Parcs, 2012). It also has a range of leisure, outdoor and indoor facilities. The villages offer luxurious but relaxed atmosphere and holidays over short breaks: weekends and midweek breaks all year round as well as increased stays during normal periods of visiting. This strategy has been successful in that each village records occupancy figures of above 90% and repeated bookings in a year that rise above 60% (Center Parcs, 2012). Strategic Business Units at Center Parcs These are the organizat ional units/villages developed by Center Parcs Ltd. and function independently but under one corporation, Center Parcs. Center Parcs Ltd had four villages, namely Sherwood Forest, Elveden Forest Brandon in Suffolk, Oasis Whinfell Forest Penrith Cumbria and Longleat Forest in Warminster, Wilshire (Center Parcs, 2012). Sherwood Forest, Nottinghamshire This village boosts a conference centre, the Venue, which has a variety of modern and comfortable air-conditioned rooms of varying sizes. Delegates enjoy this village due to its ideal atmosphere in a peaceful environment. In addition, Center Parcs (2012) reveals that the village has a wide range of leisure activities as well as the Aqua Sana spa to ensure a relaxed mind after meetings. The Venue has rooms that can accommodate up to a maximum of 600 guests while other rooms like at the Major Oak can accommodate 300 guests (Center Parcs, 2012). Other rooms are available at various points at the Sherwood Forest village. Whinfell Forest, Cum bria This village is located on the rim of Lake District that boosts wildlife and is home to few colonies of Red Squirrels still surviving in the UK. This village is the best in providing activities involving energetic building of teams, informal meetings or relaxing retreats. The village’s Green Room can accommodate a maximum of 350 guests (Center Parcs, 2012). Elveden Forest, Suffolk Similar to Sherwood Forest village, this village too has the Venue - a purpose built conference room with a variety of modern and comfortable air-conditioned rooms of varying sizes. Delegates enjoy this village due to its environment. Anglia 1, 2, 3 accommodates a maximum of 450 guests while the least, 8, can be accommodated at Wolsey. Longleat Forest, Wiltshire Longleat Forest is home to the Venue – a conference centre purposefully built for meetings of delegates who come here due to peaceful setting and an environment that enables them to prepare constructively for their meetings and o ther activities. In addition, the village has a variety of modern rooms well equipped with air conditioners and of varying sizes. The wide variety of leisure activities, including the ward winning spa, Aqua Sana, ensures that the delegates are well refreshed and relaxed before and after their meetings. The Venue can accommodate a

Product and Place with Nutritional Supplements Assignment

Product and Place with Nutritional Supplements - Assignment Example Product and Place with Nutritional Supplements Introduction Product, place (distribution), promotion and price are the four most important marketing considerations. According to Nevin, the nature of a product and how it appeals to customers determine its marketability. The distribution of the product in the market can be done selectively, exclusively or over a large area depending on the choice of the producer. The sale of the product is also influenced by its price and consumers probably go in for cheaper products. Moreover, customers tend to be attracted by marketers who give them appropriate promotions (Nevin, 2002). 1.) An Overview of Distribution Channels A distribution channel can be defined as a pathway through which goods and services move from the producer to the consumer (Frazier & Summers, 2000). It involves all the institutions through which goods and services must pass from the point of their production to the point of their consumption (Kerin, Hartley & Rudelius, 2011). Lyndon and Sally argue that any meaningful definition of a distribution channel should include the flow of payments (generated from the sale of goods and products) from the consumer to the producer (Lyndon & Sally, 1998). Thus as Nevin notes, a distribution channel is an element of marketing mix that is effected through two directions: from the producer to the consumer and from the consumer to the producer (Nevin, 2002). 1. A) Channel Levels: Direct versus Indirect Distribution A distribution channel is effected at two levels: the direct and indirect distribution channels (Frazier & Summers, 2000). In a direct distribution channel, the producer delivers goods and services to the consumer without using intermediaries or middlemen (Nevin, 2002). Thus the producer sells goods and services directly to the consumer. On the other hand, in an indirect distribution channel, the producer delivers goods and services to the consumer through the assistance of intermediaries (Nevin, 2002). Thus in this case, producers use a third party in selling their products in the market. Examples of intermediaries include wholesalers, agents and retailers among others (Kerin, Hartley & Rudelius, 2011). Using intermediaries normally results in greater sales than selling directly from the point of production to that of consumption (Lyndon & Sally, 1998). 1. B) Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems There are four main forms of marketing systems along which most distribution channels are organized. Firstly, we have a conventional marketing system which involves one or more producers, wholesalers and retailers acting independently and separately in efforts to maximize their own gains (Kerin, Hartley & Rudelius, 2011). Secondly, we have a vertical marketing system in which producers, wholesalers and retailers function as a unified unit. Here, one of the channel members acts as the owner of all the others and exercises power over them ( Frazier & Summers, 2000). Thirdly, there exist horizontal marketing systems in which two or more business companies at the same level combine their financial and marketing resources in pursuit of marketing opportunities (Lyndon & Sally, 1998). Finally, we have a multichannel marketing system where the producer uses two or more marketing channels in distributing goods and services (Nevin, 2002). 2.) Analyze your target market's needs Customers in different target

Personal Development Planning Essay Example | Topics and Well Written Essays - 1500 words

Personal Development Planning - Essay Example Training in the medical field is challenging learning process and requires perseverance, desire and passion to help the society (Heller, 2009). Specialties in the medical field usually take duration from 3 to 6 years of study depending on the field of specialization. Basically it takes an approximate of 12 years to start practicing medicine from the year of joining college. Studying in a medical requires some intelligence in the way one study in order to finally achieve an undergraduate degree. The basic requirement for one to achieve in the medical field is the passion. One should have the passion to learn more, curious in achieving knowledge in the medical field and the desire to have a hand in helping the society (Heller, 2009). The performance in science related studies can be used to gauge the ability to succeed in medical field. Though the science plays an important role in decision to take concerning the medical career, excellent performance in science is not usually a guarant ee to success in medicine (Heller, 2009). It is usually necessary to be strong in science and also have a good relationship with people. Basically being a physicist is taking the task of assisting others. To begin with, the feeling of helping others attributes a good character of becoming a physicist (Heller, 2009). The medical field is broad and involves handling patients in various capacities and in diverse categories. It ranges from specializing in research, practicing in the field and educating doctor. Depending on the course taken, becoming a physicist is always treated with high esteem and honor in the society. Taking a physicist career may guarantee a job security because in an unfortunate event, there is always a tendency of illness to occur. Joining the doctors’ career in a university is highly competitive. The places in medical school are scarce therefore universities would always revise the minimum requirement every year depending on the demand. The career structur e also changes with time (Green, 2009). Basically the profession requires a huge motivation for a person to successfully complete a university course and become a doctor. A typical medical training would take a minimum of 5 years training as student, internship and practice till becoming a full doctor would amount to seven years. Taking medicine as a second career A choice of becoming a full doctor may not be the first choice however a decision to join the career may come later in after achieving in the first choice career. Generally the probability of being considered may be even higher than the fresh candidates joining a career for the first time. Basically this is because of the composure and the ability to properly answer the interview questions gained in the other field. Joining a bachelors degree in medicine The choice of the degree mainly depends on the performance in courses related to physics, chemistry and biology. Basically a year study on these subjects determines the me dical school to join. Usually the studying medicine requires the highest grades in these subjects (Green, 2009). In order to increase knowledge in the field, it is always advisable to take a volunteer work in healthcare activities that would enhance understanding on the field. Higher grades in sciences and at least a qualification of 3.3 in GPA enhance the chances. Application process When applying for the

Critically discuss the movement from collectivism to individualism in Essay

Critically discuss the movement from collectivism to individualism in particular how it has been expressed in pay systems over the past 30 years - Essay Example Now we are told we must collectivize the nation because the people are so rich." -- William F. Buckley, Jr. Tribalism fueled the ideas associated with collectivism. At one time, there was no individuality, per se, except that which existed within the realm of the group or the whole. All that was done was for the good of all and all concerned. In laymen’s terms, what people thought of one another and how they interacted within their own undefined communities was all that mattered. This began to change in the late 1800s and early 1900s as group-think gave way to hedonistic self-preservation, or what is now known as individualism. A well-known Scottish hedonist and individualist by the name of John Stuart Mill, who was born in London, had a belief system that is still considered a standard in group psychology to this day. Mill was a self-described ‘socialist’ who believed that liberalism should advance the cause of individual freedoms and minimize state action, as opposed to what many believe today about socialism. Terms and usages of these different words and ideologies overlapped over time and many today believe that socialism is another word for â€Å"let the state (government) reign over the man,† which is untrue. Socialism’s purist term means that the state is the guiding hand in a partnership between the collective group and the individual citizen. The state is also held responsible, to some degree, for providing opportunities in which individuals can not only survive, but thrive. It took some time to ponder, but it appears today that ‘statism’ (or collectivism) a nd individualism are not necessarily always diametrically opposed to one another. Differences in intertwined ideals, philosophies and opinions define collectivism ‘as opposed’ to individualism, or benevolence (‘socialism’) versus self-love (‘narcissism’ or ‘hedonism’). The suffix

Reforms for K-12 California Education System Essay

Reforms for K-12 California Education System - Essay Example Many efforts have been put to address multiple language students. A number of inconsistencies that remains deeply entrenched within the inefficient system. Firstly, parents are left to determine whether a child should be taken to a bilingual class or not. Of course, this is the greatest undoing of the California system because parents do not understand the fundamental principles of learning. In addition, leaving the decision entire for parents is a sign of a failed system because it pays no attention to the child’s abilities.   Ã‚  Secondly, appear to lean towards western traditionalist ideology as compared to the modern multiculturalist’s approach in education (Friend and Loyce 2013, 367). One of the key issues that the system fails to recognize is the existence of rights of a student to be taught in a language they understand. In contrast, we find that this partial implantation of multicultural education systems captures the Norton of sympathetic westernized tendenc ies. In reality, the schools are failing in enhancing systematic education training using the right channel. Studies show that many Asian students have poor scores, not because they have limited potential but because teachers and California State Department of Education has failed to develop a comprehensive policy and provide necessary special facilities that is adequate and appropriate to the student’s needs.  Ã‚  The future of multiple culture approach remains bleak with this K-12 system if the system of purposeful discrimination.

Critically discuss the movement from collectivism to individualism in Essay

Critically discuss the movement from collectivism to individualism in particular how it has been expressed in pay systems over the past 30 years - Essay Example Now we are told we must collectivize the nation because the people are so rich." -- William F. Buckley, Jr. Tribalism fueled the ideas associated with collectivism. At one time, there was no individuality, per se, except that which existed within the realm of the group or the whole. All that was done was for the good of all and all concerned. In laymen’s terms, what people thought of one another and how they interacted within their own undefined communities was all that mattered. This began to change in the late 1800s and early 1900s as group-think gave way to hedonistic self-preservation, or what is now known as individualism. A well-known Scottish hedonist and individualist by the name of John Stuart Mill, who was born in London, had a belief system that is still considered a standard in group psychology to this day. Mill was a self-described ‘socialist’ who believed that liberalism should advance the cause of individual freedoms and minimize state action, as opposed to what many believe today about socialism. Terms and usages of these different words and ideologies overlapped over time and many today believe that socialism is another word for â€Å"let the state (government) reign over the man,† which is untrue. Socialism’s purist term means that the state is the guiding hand in a partnership between the collective group and the individual citizen. The state is also held responsible, to some degree, for providing opportunities in which individuals can not only survive, but thrive. It took some time to ponder, but it appears today that ‘statism’ (or collectivism) a nd individualism are not necessarily always diametrically opposed to one another. Differences in intertwined ideals, philosophies and opinions define collectivism ‘as opposed’ to individualism, or benevolence (‘socialism’) versus self-love (‘narcissism’ or ‘hedonism’). The suffix

Business Model Canvas Assignment Example | Topics and Well Written Essays - 750 words

Business Model Canvas - Assignment Example More so, the Organisation believes in commitment, honour and courage in every aspect of their work (Jamison, 2004). Business model can create an enormous difference between dismissal failure and global leading success. For instance in 1959, the first plain paper copier was a prospective game changer but it was six times more expensive compared to the alternative copiers. As a result, the Company Xerox 914 decided to come up with a new business model. Instead of selling the machine, the Company hired it for ninety five dollars per month and charged a small amount of cents per copy for the number of copies that exceeded 2000 per month. As a result, customers made a large number of copies in the same era, thus the Company generated a large amount of money from the machine. Osterwalder Alexander was so pleased about the idea, thus came up with a Business Model Canvas, which was a simple graphical template that described the nine important components in a business. They include; value propositions, resources, customer segments, customer relationships, business activities, revenue streams, costs, channels and partnerships (Osterwalder, Pigneur & Smith, 2010). In this regard, the Business Model Canvas is a tactical management template that is essential in creating new or documenting the already existing business models (Greenwald, 2012). Business Model Canvas is as very essential aspect in every organisation. In this regard, much emphasis should be placed on its utilisation so as to enhance the efficiency of the organisation, thus attain the stated goals. The United States Marine Corps cannot predict the uncertain event that may be faced by people. Thus, if such occurrences occur, the organisation has the duty to protect the citizen and its interests. In order to achieve the stipulated goals, the organisation ought to put into consideration a number of essential aspects. In this case, the United States Marine Corps

Profile Of Jefferson Davis History Essay

Profile Of Jefferson Davis History Essay Jefferson Davis was born on June 3, 1808 in Christian County, Kentucky which was renamed later to Todd County. He was named after his fathers political hero, Thomas Jefferson. He was in a family of ten kids; he was the tenth and the last child. His mother almost died giving birth to Jefferson Davis at age 45. He was the President of the Confederate States-the only president of the Confederate. This was the person the South looked up to. He chose all the generals/plans to work with in the Civil War. His dad, Samuel Davis, was in the Revolutionary War in 1776 along with his uncles. Jeffersons brothers were also soldiers, but in the war of 1812-some sat side by side with President Monroe. Jefferson was homeschooled at an early age. After homeschooling, he was sent to Transylvania University in Kentucky. He finished his school in 1824 at age 16. After, he was appointed by President Monroe to go to WestPoint Military Academy as a cadet. People said that he was very soldier like and should be one of the best soldiers. He had graduated from WestPoint at age 24 in 1832. Right after he graduated WestPoint, he was assigned his first active job in the army. He was working at posts in the North-West of Fort Crawford, Wisconsin in 1828-1833. In 1831, the Black Hawk War, his regiment participated in many battles. In 1833, he transferred to a new regiment named the First Dragoons. That same year, Davis was also promoted to being the first lieutenant. He married, Sarah Knox Taylor. She was the daughter of President Zachary Taylor. They didnt spend a lot of time together, so it must have been love at first sight. President Taylor didnt oppose of this marriage because of all the hardships they had to face in the war. They later divorced and Jefferson Davis married Varina Howell Davis. On February 9, 1861, he got a notice saying that he was the next President of the Confederate States. He didnt want to be president of the Confederate; he actually wanted to be the commander of the military. He was a different person compared to the rest of the generals in the Civil War. People like to have their business/job their first priority, but Jefferson Davis had his family his 1st priority instead of his business. He became famous by his writing. He wrote about loneliness, and being away from his family during the war. In 1847, he fought in the Battle of Buena Vista (the Mexican American War). In 1860, he came out for favor in seceding. This was his first time he actually came out and said that he was helping the South secede. Davis appointed a new state to the confederate in 1861. This was a good strategy because he was gaining more people to support slavery being legal in the U.S. This state was Tennessee. In 182, he signed the Conscription Bill; this shocked many people b ecause the southern army was small but very experienced and skilled. The conscription bill is saying that he is singing about 50-100 men to fight in the army. The southerners were shocked because they didnt think that Jefferson Davis would sign so many inexperience people. Davis said that they couldnt win the war without this. In 1861, he spoke his last speech before his illness in the U.S. Senate. This was an illness threatening to lose his left eye. 1865, he was captured in a Casemate at Fortress Monroe for two years. In prison, he sold his land to a former slave name Ben Montgomery. Ben was a good manager, mechanic and had already owned a General Store. On December 6, 1889, he had died in New Orleans. He had died around 12:30 to 1:00am. He had hit many front pages in the Southern Newspapers which had tributes and praises on how important he was and how much they loved him. He died of old age at the age of 81. This person was important because he was the person that the people in the South looked up to. He was the president, which meant, he chose all the generals and he ran the south to fight against the North. He was also important because he wanted to secede from the United States. He didnt want to be a part of the United States because he thought that Abraham Lincoln was going to take away their slaves. He was also a leader in the Civil War Period. This teaches us what the South really wanted to do since the North said that slavery should not be legal. This also teaches us about the past and why the South wanted to keep slavery legal and what they would do about it.

You Should Have a Business Plan Before You Buy a Website :: Sell Websites Buy Web Sites

You Should Have a Business Plan Before You Buy a Website Reprinted with permission of VotanWeb.com OK, you have formed your limited-liability company and you have your tax-identification number. You are ready to buy a website, right? Wrong! If you intend to spend more than a trivial amount of money purchasing a website then you should have a business plan. A business plan is your personal vision for your website, your roadmap to success. At the very least, a good business plan will include an executive summary, a description of the website, the competition, marketing plans, background of the management and financial information including a balance sheet, income and cash-flow projections. You also may want to include tax returns and contracts if you intend to use this information to obtain financing. The business plan does not need to be a book. A straightforward business plan for a small website might be only ten pages in length. The executive summary should be straightforward and clear, or else your reader may not have enough interest to get into the details. The financial section is extremely important and the most complex. Projecting cash flow may require some professional help, but you can start with some educated guesses. You should certainly discuss how you plan to direct traffic to your site. All business plans include research on the targeted market. You can find most the information you need for free online. Online business publications have a lot of useful information, but you may have to pay a fee to access their archives. You should also visit the websites of all industry trade groups that are relevant to your target market.

Dr. Faustus Essay: The Role of Helen of Troy -- Doctor Faustus Essays

The Role of Helen of Troy in Doctor Faustus  Ã‚  Ã‚   To adequately describe the role that Helen plays in Doctor Faustus, it is necessary not only to look at the scene in which she features, but also all the instances that Faustus takes some form of pleasure from physical and sensual things. We need to do this because this is what Helen is symbolic of; she represents the attractive nature of evil in addition to the depths of depravity that Faustus has fallen to. It is fair to say that Faustus represents the quintessential renaissance man - it is his thirst for knowledge that drives him into his pact with Mephastophilis, indeed it is the Evil Angel that best summarises this: Go forward, Faustus, in the famous art, Wherein all nature's treasury is contained: Be thou on earth as Jove is in the sky, Lord and commander of these elements. Scene I, lines 74-77 It is the restless spirit of the renaissance that drives Faustus to seek knowledge. He has already attained what he can through more conventional means, his "bills (are) hung up as monuments", and his "common talk found aphorisms". Faustus compares himself to the most famous figures of the classical period; to Hippocrates, to Aristotle and to Galen. He sees himself as having come to the end of what he can learn through his human tools; he needs something that will allow him to move outside the realm of nature, something supernatural. This is the reason why he came into contact with Mephastophilis, as he sought to use the new power that would come to him to further his own knowledge. It has been said that power corrupts, and absolute power corrupts absolutely - this is what has happened to Faustus. He ceases to become the seeker of knowledge, but become... ...ed in the use of capital punishment as the result of trying to break his end of the bargain. Faustus' rebellion against his deal (a repetition of his body's rebellion against his signing of the contract) is only short lived, and his downfall is assured when Helen arrives. Helen, then, represents the dangerous beauty of evil, the seduction of the past, and the desire for things pleasurable. Faustus' desire for her, for the most beautiful woman who has ever lived, seems understandable (though not reasonable) to us, because we all have a little bit of Faustus in us. It is, however, unlikely that any of us have a sufficiently Faustian nature to sell our soul to the Devil. Works Cited: Marlowe, Christopher. "The Tragical History of Doctor Faustus." The Norton Anthology of English Literature. 6th ed. Eds. M.H. Abrams et. al. New York: W.W. Norton and Co, 1993.

Gun Control Outline

Gun Control Outline I. Introduction A. American Dream, means different things to people (needs to be fought for) B To many people, freedom is owning a gun C. Gun control is strict enough. The United States government puts down laws strict enough to deal with firearms. II. Body A. Who Can Own A Firearm? 1. Why officials can use firearms a. Military and authorities use firearms to protect, not to attack b. These people have been trained and know how to handle firearms 2. Why do authorities and military need firearms a.Military and authorities know how to use them b. They use them to protect society, when civilians have them, they will most likely be used for good B. Why Civilians Can Handle Guns 1. Responsibility a. People use firearms for protection, what do they want protection from? Other people with guns and weapons b. If guns were illegal to the public, then the need to defend ourselves against people with guns would still not even be close to gone 2. Laws a. If guns were outlawed , then crime rates would maintain their levels or increase (facts insert here) b.Guns can lead to many terrible things such as school shootings that have taken place in the past BUT 3. Guns hurt people, people dont hurt people. Guns need to be in the hands of responsible people. III. Conclusion A. Guns are not bad things, it’s what you do with them that makes them bad B. In years to come, the use of guns will soon get out of hand C. Banning guns will never solve the problem completely.. it will make criminals more determined to get what they want with other, possibly more dangerous methods other than using a firearm. Gun Control Outline GUN CONTROL Thesis Statement – There is no doubt that this world would be a safer place without a license to carry, but we need to consider that guns are needed to hunt. Possible introduction – A lot of questions were raised about the effects of everyone being allowed to carry guns. The rise of crime and murder are certain areas to think about being most impacted by the state carrying side arms. We also need to ask ourselves, how often are guns used for protection?Is the law helping citizens protect their family or is the law just making it easier to commit murder? I – Are guns being used for protection? Is there enough prescreening done before selling a gun? Are citizens comfortable enough using a gun? II – Are guns falling into the wrong hands due to this law? Gangs and guns Kids and guns III – Are citizens taking the proper measures to secure their weapons? Should everyone one in the household be required to take a class on gun safety?Should all members of the household be required to learn how to shoot the gun? IV – How does gun control affect the hunters? Many hunters depend on their guns in order to feed their family? Hunting is a major source of income for many Possible conclusion – Although gun control is a very controversial subject, one thing is clear we need to seriously address this issue quickly. Until we get some kind of control over the purchase of weapons there are going to be many more senseless shootings.We have to find a way to prevent our youth from staring down the barrel of a loaded gun or being in prison for being on the other end of that gun. References Dickinson, Amy. â€Å"Mother Against Guns† Time Magazine. Web Monday. May 15, 2000 Lott, John R. â€Å"Why People Fear Guns. † Web 3 January, 2011 â€Å"Gun Control†. Guninformation. org 6 April 2002 Web 14 July 2011 Johnson, Rick â€Å"How to police the Police†. 16 March 2009 timemagazine. com Web â€Å"Firearm s Bill Defeated† mayorsagainstillegalguns. org. federal. congress 14 July 2011

Minimum Wage in California Research Paper

Minimum wage is the minimum hourly, daily or monthly wage that must be paid to employees or workers. Each country sets its own minimum wage laws and regulations, and more than 90 percent of all countries have some kind of minimum wage legislation. In the United States, statutory minimum wages were first introduced nationally in 1938 (Wikipedia, the free Encyclopedia). The minimum wage was enacted in 1938 as part of the Fair Labor Standards Act. The first minimum wage was .25 an hour. This has increased over the years and the current federal minimum wage is $5.15 an hour (Minimum Wage from http://jobsearch.about.com/od/minimumwage/a/minimumwage.htm) California minimum wages is based on their law to be implemented and imposed for the employer to follow for the protection of both the employee and the employer. Body of the Paper The California State Senate and Assembly have approved legislation that would give 1.4 million minimum-wage earners a $1-an-hour raise and boost annual pay to keep up with inflation. The Federal Minimum Wage Labor Law for California stated that employees under 20 years of age may be paid $4.25 per hour during their first 90 consecutive calendar days of employment with an employer. Certain full-time students, student learners, apprentices, and workers with disabilities may be paid less than the minimum wage under special certificates issued by the Department of Labor. California law is strict and pitiless to employers who have improperly paid the workers less than $6.75 per hour. Not only that an employers entitled to pay the unpaid minimum wage pay, but also the interest and penalties as well. But, the right to collect unpaid minimum wage pay does not last forever. In fact, if u delays in claiming the unpaid wages, you risk of losing unpaid minimum wage for work occurring more than three years prior to your filing of a lawsuit. Although there are some exceptions, because almost all employees in California must be paid the minimum wage as required by state law. Effective January 1, 2002, the minimum wage in California is $6.75 per hour. There are some employees who are exempt from the minimum wage law, such as outside salespersons, individuals who are the parent, spouse, or child of the employer, and apprentices regularly indentured under the State Division of Apprenticeship Standards. (Minimum Wage Order, MW-2001). California Wage Law has an exception for learners, regardless of age, who may be paid not less than 85 percent of the minimum wage rounded to the nearest nickel during their first 160 hours of employment in occupations in which they have no previous similar or related experience. There are also exceptions for employees who are mentally or physically disabled, or both, and for nonprofit organizations such as sheltered workshops or rehabilitation facilities that employ disabled workers. Such individuals and organizations may be issued a special license by the Division of Labor Standards Enforcement authorizing employment at a wage less than the legal minimum wage (Minimum Wage Labor Code Sections 1191 and 1191.5). Minimum wage legislation may be interpreted as making it either unlawful for employers to pay workers less than the minimum wage, or unlawful for workers to provide labor or services for less than the minimum. White trade unions lobbied for the introduction of minimum wage laws to exclude black workers from the labor market. This minimum wage law prevents black workers from selling their labor for less than white workers, the black workers were prevented from competing for jobs held by whites although it is the employer who is fined and/or imprisoned for violations, and the workers also loses their freedom to do what they want for themselves. The minimum wage offers substantial benefits to low-wage workers without negative effect. The best recent research shown that the job loss reported in earlier analyses does not; occur when the minimum wage is increased. If the minimum wage were increased nationally to $7.25: almost 14.9 million workers would receive a raise, and 80 percent of those affected are adults age 20 or over, and 7.3 million children would see their parent’s income rise that can make the family’s income stable. Families with affected workers rely on those workers for over half of their earnings.46 percent of all families with affected workers rely solely on the earnings from those workers. Some minimum wage workers remain in low-wage jobs for substantial periods. The best recent research on the economic impact of the minimum wage shows positive effects without job loss. Even the research that suggests a negative labor market effect shows only a minimal impact that is more than offset by the higher wage levels. The states that have adopted higher-than-federal minimum wages have seen low-wage workers incomes rise with no negative side-effects. Over 650 economists, including five Nobel Prize winners and six past presidents of the American Economics Association, recently signed a statement stating that federal and state minimum wage increases â€Å"can significantly improve the lives of low-income workers and their families, without the adverse effects that critics have claimed† (EPI 2006). Conclusion Starting   January 1, 2002, the minimum wage in California is $6.75 per hour it is strictly imposed and implemented by Law to be follow by all the businesses both public and private sectors. In this Minimum Wage law there is the difference between the state and federal minimum wage? It stated that most employers in California are subject to both the federal and state minimum wage laws. The effect of this dual coverage is that when there are conflicting requirements in the laws, the employer must follow the strict standard; the one that is the most beneficial to the employee. Since California's current law requires a higher minimum wage rate than does the federal law, all employers in California who are subject to both laws must pay the state minimum wage rate unless their employees are exempt under California law. The minimum wage is an obligation of the employer and cannot be waived by any agreement, including collective bargaining. And in this law any remedial legislation written for The protection of employees may not be violated by agreement between the employer and employee (Minimum Wage, Civil Code Sections 1668 and 3513). California law of minimum wage stated that there is no distinction made between adults and minors when it comes to payment. And an employer may not use employee’s tips as a credit towards its obligation to pay the minimum wages If the employer doesn’t pay the employee it is also stated in the law that an employee can file a lawsuit in court against the employer to recover the lost wages and it is the duty of the court to order the employer to pay the attorney’s fees, and if your not working for this employer, you can make a claim for the waiting time penalty pursuant to Minimum Wage Labor Code section Today, the earnings of a full-time minimum wage worker with a family of three would earn $10,712 a year, thus falling below the official 2006 federal poverty level of $16,600. Although the federal poverty line is an inadequate measure of the income needed to support a family, this comparison highlights the severe insufficiency of the current minimum wage (Fisher 1999). Finally, the earnings of minimum wage workers are essential to their families’ total income. While not all minimum wage workers are poor or are the sole breadwinner for their families, it is striking how important low-wage workers’ income is to their economic well-being. On average, families with affected workers rely on those workers for over half (59%) of the  Families’ total earnings. Nearly half (46%) of all families with an affected worker rely solely on the earnings of those workers. References: Laws of Minimum Wage in California, Retrieved November 18, 2006 from http://www.mcmillanlaw.us/California_Overtime_Law/California_minimum_wage.htm Minimum Wage, Retrieved November 18, 2006 from http://jobsearch.about.com/od/minimumwage/a/minimumwage.htm Minimum Wage, Retrieved November 18 from Wikipedia, the free Encyclopedia Minimum Wage in California, Retrieved November 18, 2006 from http://www.dol.gov/esa/minwage/america.htm ;

Kite Runner Racism Essay

Racism plays important roles in Khaled Hosseini’s The Kite Runner. The author uses racism to describe the characters and the culture represented in the stories. In The Kite Runner, Khaled Hosseini uses prejudice as a tool to tell this story of betrayal and redemption. He pursues his story with prejudice and racism in Afghanistan as well as in the United States. While the author uses individual characters to tell the story, he portrays the general attitudes and history associated with the characters’ Hazara and Pashtun ethnic origins and the conflicts that arise in Afghanistan. Throughout history and even while the story was taking place in the 70’s the US of A was going through their tough times with racism and prejudice thoughts and acts towards other ethnical groups such as the blacks, Asians and Latino’s. Although during this present era these racist acts and thoughts have been cut down and have been limited to just some states in the south as where in Afghanistan these prejudice acts still exist. Ali and Hassan represent the marginalized group in this story. They are considered by the ruling class to be of lesser value due to their ethnic origin, religious beliefs, appearance and social standing. The author gives us a glance of this when Amir reads about the harassment of, and attempted uprising of the Hazara, and how Amir’s people, the Pashtuns had: â€Å"†¦quelled them with unspeakable violence†. The disregard that people have for the Hazara is reinforced when Amir asks his teacher about what he has read and he responds by saying, â€Å"That’s one thing Shi’a people do well, passing themselves as martyrs†. Assef shows how internalized this hostility is when he says to Amir and Hassan, â€Å"Afghanistan is the land of the Pashtuns. It always has been, always will be. We are the true Afghans, the pure Afghans, not this Flat-Nose here†.

The Benefits of Sweatshops Essay Example | Topics and Well Written Essays - 1250 words

The Benefits of Sweatshops - Essay Example The reason for this is that, when a customer buys a product that is manufactured in a sweatshop then he/she is providing economic support to them by inducing demand. Thus, if discourse is to be centered strictly on morals, the average consumer is found guilty in entirety.However, the more important question that should be pondered over is what is the average consumer specifically guilty of? To make this clear, we need to define the term â€Å"sweatshop†, however like most subjects of economic discourse that are under hot debate, the very definition of this term remains controversial. Sweatshops use a particular method of production but cannot be completely tied to one type of industry. Sweatshops also have a legal connotation. The U.S. General Accounting Office characterize a sweatshop as â€Å"an employer that violates more than one federal or state law governing minimum wage and overtime, child labor, industrial homework, occupational safety and health, workers compensation , or industry regulation.† However, this definition is too constricted and not wide enough to be applied to the term as a standard definition. Furthermore, it makes it seem like the attachment of negative moral connotations is inherent to sweatshops.In his article â€Å"The Case for Sweatshops†, David R. Henderson talks about why sweatshops are actually economically very beneficial and not inherently bad as implied by the people who study it in an isolated moral context. This article cites an instance where a female sweatshop worker when asked during an interview urges people to be more forthcoming in buying the products people like her spend hours making. Where on one side, people who oppose the existence of sweatshops, their working environment and conditions, they forget that on the other side, sweatshops form an important part of economic activity in third world countries by providing jobs in large numbers to people who would otherwise be unemployed and cause a stra in on their economy. The author makes a very substantial point here, in that a job whether it is of a high level or a low one is a consensual exchange. The person applying for the job thinks him/her suitable for the job and if the employer agrees then the person is hired. No one is forcing anyone to work in sweatshops, this is not slave labor. These jobs are often the best alternative option available to people like the one cited in this article in third world countries. There are even instances where people in these countries have left lower paying jobs that had even worse working conditions to start work in sweatshops because in their circumstances a job in a sweatshop was a far better option. Sweatshops also form a vital stepping stone in the economic development of third world countries. The first world is very different from the third world, their demographics are different and their economies have different characteristics and thus the issues they face are also completely diff erent in nature and magnitude. Where in first world countries, child labor is considered inhumane; in third world countries the practice of child labor is vital for the economic sustenance of many households. If these children were forced to quit their jobs because the first world thought child labor was unethical and these children should rather be in schools, those that brought about this change should see how far reality is from the

Poetry reaearch eassy Essay Example | Topics and Well Written Essays - 750 words

Poetry reaearch eassy - Essay Example The interconnection of various words in the poem, like the, â€Å"fear no more,† brings out the emphasis of death on various aspects of this poem. Shakespeare in this poem of â€Å"fear no more heat† uses some euphonic words to emphasize the serenity towards the subject of death that is being brought out in this poem and consequently, people should have a peaceful death. Shakespeare considers that death is one kind of extrication. As for this reason, I chose â€Å"Fear no more the heat o’ the sun† because I like the theme of the poem which indicates that we should fearless face death since death is inevitable. Generally, the tone of the poem is a deep melancholy describing death. Nonetheless, the poet regards death as a part of human life, and he encourages people to have a positive attitude towards facing it. Moreover, Shakespeare is seeing the world’s attitude towards death and put it with a soft, gentle voice comforting people to face death peace fully. Also, this emphasis is followed by, â€Å"must†¦; come to dust,† in the fifth and sixth lines of the three stanzas of the poem. Shakespeare uses refrain to reiterate the author’s central idea. The author uses such words like, â€Å"golden lads and girls,† to show that even the young and wealthy girls will face death. He also uses words like, â€Å"chimney sweepers,† which stand for the old and the poor. He means that both rich and poor will also have to face death. At the beginning of the poem, Shakespeare depicts that people toil for their work in order to survive. The Consonance used brings out rhythm such as â€Å"sun† and â€Å"done† that makes the cadence of the poem flows smoothly. Next, in the second stanza, the poet has used various stylistic devices such as alliteration â€Å"though art past the tyrant’s stroke, care no further to clothe and eat;† (9). there is the

Exam 2 Assignment Example | Topics and Well Written Essays - 1250 words

Exam 2 - Assignment Example The Q1 here is 90%, followed by territory 1 and 8. Strategies for selling in new markets Here the real challenge would be to maintain projected business decisions to percolate in territory 5; equally spaced with 25% across four quarters. These territories need more marketing and publicity. Staffing requirements: Aim of the Sales Force: Aggressive selling/orders for market penetration especially in the Q1 and concentrate more on demographic locations of A. Since the sales departments across industries work under extreme pressure to deliver their targets, we are also going to follow the same structure. The basic idea here is to formulate a task force of a small team capable of undertaking substantial work and deliver goods as targeted and their goals are more aligned with the organizational goals. Further after a year, depending upon the nature of the business the team may be expanded on need basis. The staffing requirements are a combination for existing as well as new markets. The en tire sales team will be headed by the general sales manager [GSM], reporting to the CMO. Further the team would comprise of fields sales manager, the accounts group and the admin staff. Four telemarketers are to be hired since the company expects high returns in mostly all sectors. Offcourse downsizing would be looked at based on the need of the hour. All the staff will be trained hands on before putting them on field operations. Here the motivation for employees should be handsome incentives quarterly, based on achieving targets. For the first year the team should be paid incentives at 5 – 10 % of their base pay. This will be steered up the following financial year. Unique Selling Proposition (USP) for Sales: Consumer loyalty is based on the use of our machines for the first time and coming back to use the same machine over a period. This needs to be combined with the value proposition of the product and the best in class machine longevity [7 – 10 years] against compe titors having say 4 – 5 years. This is one of the keys to build loyal consumer base. Basic design for Effective Sales: The sales task force should â€Å"think consumer to be big†. The sales strategies should be consumer centric, i.e. more focused on delivering goods to the buyers. All these concepts are designed to achieve targets â€Å"first time right†. This also ensures customer satisfaction. The key points that the sales team should look into is delivering targets for the company and machines to the consumer. These commitments should help the sales team to achieve organizational goals for the financial year 2012 -2013. Sales focus should be on more mature territories like 10, 8 and 1. Here the scope of ROI is high and the market share for capture is also high. In this sector it is very logical to sell only premium models of routers for the first year. It is also apparent that due to the presence of fewer companies in sector ‘A’ as compared †˜B’ and ‘C’, the net profits would also be high since our premium routers would compensate for the volumes required. Hence, the need to maintain the customer base here is critical. The accounts team will have to play a major role here in retention of clientele. They will also have to coordinate with the telemarketers to get the job done. And here the sales rigor has to be maintained over a substantial period of 8 months for ‘A’. Once the Q1 targets are achieved then the team can also