The Representation Of Women s Miss Representation

The title Miss Representation is very significant in a multitude of ways. Not only does it represent the miss representation of women socially, but also politically. The media is a large part in the outburst of wrong messages being sent about women in society. The documentary argues that women in the media are portrayed derogatively, that what is portrayed in the media isn’t reality. In the documentary they give the example of how women who take leading roles are portrayed as controlling, bitchy, and demanding. Majority of movies that contain a women as a leading roles make sure to have a male character present to help balance out the woman, where he is looked at as the savior. In the movie the Proposal, Sandra Bullock is portrayed as the up-tight boss that needs a guy to calm her and get her to loosen up. There are very few movies that depict women in a positive light as a leading character and when they do, for example black widow in captain America, or mystique in x-men, they are highly sexualized. Mystique in x-men is naked when she turns into her non-human form. Black widow in captain America wears tight body fitting leather suit. This just shows the miss representation of women not being looked at seriously enough to be casted in a leading role without the means of a man or the push to be sexy. This outward portrayal of women are viewed by everyone and this influences both young guys and girls on how to think, act, and be when they get older. Around the 1940s, womenShow MoreRelatedObjectification Of Women During The Film Miss Representation Of The Women s Movement 1131 Words   |  5 PagesAfter being exposed to the film Miss Representation in class, it has only just fumed the fire inside me to discuss the issue of objectification of women in the media for this term paper. This is a specific topic that I find myself very passionate about and take a particular personal interest in, considering I am a woman myself. The film accurately uncovered the reality of that in which females are sexually objectified and overlooked in the forms of positions for power and influence in America. SinceRead MoreFemale Sterotypes in the Media Essay1728 Words   |  7 PagesA major modern problem with the media is the sublimation of, and reaffirmation of, stereotypical female gender roles. â€Å"The media treats women like shit† (Cho). Which is a serious issue because of Marshall McLuhan’s famous words, â€Å"The Medium is the Message† (Warwick). The medium up for discussion is the media, which can be fundamentally defined as the most significant â€Å"single source of information that people have today (Katz). Therefore, in order to understand â€Å"what’s going on in our society† (Katz)Read MoreProject Report1277 Words   |  6 Pageswith the article being published in the Observer. It would be best if the article is published on a Wednesday, with the screening of Pocahontas on Friday and Miss Representation on Saturday, both in the Debartolo Performing Arts Center. Pocahontas was shown quite recently, so they may be unsure about showing i t again, but Miss Representation has only been shown once, in 2012. It is quite simple to send in a letter to the editor at the Observer, there is a place on the website where one can submitRead MoreKate Talk By Chimamanda Ngozi Adichie1643 Words   |  7 Pagesin Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg. She presents statists regarding this definition. She says that when women are asked if they are feminists, 24% say that they are, but when they are presented with the definition, the percent jumps to 65%. She says that our success lies in understanding what we are for and against, and not applying labels to ourselves. This same concept is presented in the article by Andi Zeisler, â€Å"The VMAs Cemented Feminism as Beyoncà © s Brand. WhatRead MoreThe One Hour And 25 Minute Piece, Directed By Jennifer Siebel Newsom And Kimberlee Acquaro Essay1029 Words   |  5 Pagesregarding the notion of feminism as a whole, the most prominent example being the 2014 docum entary titled Miss Representation. The one hour and 25 minute piece, directed by Jennifer Siebel Newsom and Kimberlee Acquaro, explores the under-representation of women in positions of power and influence in America, and challenges the media s limited portrayal of what it means to be a powerful woman (Miss). The film received several awards. My approach will be different that theirs given that their intendedRead MoreMiss Representation Character Analysis1209 Words   |  5 PagesFinal Essay The movie Miss Representation begins with the quote â€Å"The most common way people give up their power is by thinking they don’t have any† written by Alice Walker. They use this quote to speak to the audience because society today is so caught up in being what they see in magazine or on television. The media portrays women to be â€Å"skinny, beautiful, tan, flawless† when most of us know what is really behind the scenes. The women who model in magazines either starve themselves to live theirRead MoreState Of The American Dream1524 Words   |  7 Pagesinferior. Women face social injustices, income inequality, and discrimination in the workplace which affect their abilities to prosper in American society. Even women of a dominant race will be deprived of the American Dream and have a shorter life expectancy just by being in poverty. Monica Potts, author of ​ What’s Killing Poor White Women ​ , talks about how Crystal Wilson, a white women from a lower class represents her demographic and supports this. The life expectancy for white women who doRead MoreA Rose For Emily s House As A Symbol And Or Metaphor Essay1462 Words   |  6 Pagesways in which Faulkner uses Miss Emily s house as a symbol and/or metaphor both her character s personality and circumstances and for the narrative s broader themes. What does the description of Emily s house—at the beginning of the story, particularly, but also throughout the narrative—reveal about her character? About the story s historical setting? About the narrative s central concerns? As an image of decrepit grandeur, Miss Emily’s house is used to symbolize Miss Emily’s character herselfRead MoreWomen s Age Of Marriage Essay1238 Words   |  5 Pagesespecially women, to a different extreme. The gender ratio in national parliament has always been more men than women. There are many variables that one can use to measure this uneven ratio; however, the most important variable that contributes to this outcome is the average age of marriage of the country. If a country s average age of marriage is young, then their women representation in government will be low and vice versa. With the continuous binding of women into marriage, the number of women in parliamentRead MoreAnalysis Of The Poem The First Cities 1694 Words   |  7 Pages1992) was a Caribbean American civil rights activist, writer, women and lesbian rights activist, radical feminist and womanist. She was well known for her work with Afro-German women. She was emphasized and criticized for the contents of liberalism and sexuality in her works. ​Her poetry was first published in ‘The first Cities† in 1968 by the poet’s press. Her work in various fields and her social activities and the movements for women rights and many others were the main reason for her popularity

A Comparison Of Alexander Hamilton And Aaron Burr

Over the centuries there has arisen many undisputed geniuses such as Leonardo da Vinci, William Shakespeare, and Albert Einstein. With the rise of geniuses such as these there are two questions raised. What is genius? Is genius born or can it be learned? Scholars have gone back and forth and there is plenty of evidence and countless examples supporting either side. However, there appears to be a compromise between the two sides in how a genius comes about. To begin, it is common for many people to laud a skilled person as a â€Å"genius†. In reality, a genius is defined as, â€Å"extraordinary intellectual power especially as manifested in creative activity† (Meriam). Clearly, a genius who possesses more than just intellectual superiority; one must†¦show more content†¦Gates later went on co-found Microsoft and create lasting and groundbreaking computer software that continues to be valuable to society as technology has become common in day to day life. Undoubtedly, Gate’s intellect, passion, and creativity led him to create an extraordinary product and established him as a modern genius. To begin, genius comes about through passion, creativity, and natural talent and cannot be â€Å"born†. First, intellect is the obvious foundation for any genius, however, it involves more than natural intelligence. To illustrate, an individual may have great talent in a certain subject but lack of practice, imagination and passion will prevent him from being a genius. On the other hand, one may not have an astounding natural ability nevertheless he practices, has a passion for this subject and an open imagination; this individual may turn out to be a genius. Thus, intellect is an aspect of a genius not the only component. Further, passion has long been known to be a powerful force in humans and it has led to artistic and scientific advances. Passion pushes individuals to not give up in testing new theories, invention or techniques. Insert example of how passion motivated. To illustrate, Tesla faced much opposition nonetheless his passion for his work pushed him to overcome them and to create. Thus, it is passion that sees intellect through toShow MoreRelatedAnalysis Of Aaron Burr s The Duel With Alexander Hamilton 1697 Words   |  7 Pages Events That Defined a Nation One of the most detrimental events in Aaron Burr’s career was â€Å"The Duel† with Alexander Hamilton. Not only was dueling illegal in 1804 in New Jersey, which is where the duel occurred, but Aaron Burr was the current Vice President of the United States of America taking part in an event that led to the death of Alexander Hamilton. Hamilton himself was one of the most powerful figures in the Federalist Party and was so well known within the party that his advocates believedRead MoreAnalysis Of The Musical Hamilton : An American Story1471 Words   |  6 PagesYour Obedient Servant is one of the last songs in the musical Hamilton: An American Story. This song is based off a set of interactions between the title character, Alexander Hamilton, and his antagonist, Aaron Burr. It follows the Song, Election of 1800, in which Hamilton openly supports Thomas Jefferson to become president instead of Burr after the electoral tie between the two candidates. The tension that ha s been growing throughout the entire musical has climaxed at that point and then the infamousRead MoreWilliam Shakespeare s Macbeth 1457 Words   |  6 Pageseyes to Alexander Hamilton’s true character traits and it may also open my eyes to why Macbeth was motivated to do such heinous acts. Both Alexander Hamilton and Macbeth come from generally disturbing backgrounds. Hamilton has a considerably less than admirable one, but Macbeth had issues of his own. Hamilton was born in the Caribbean isles with a confusing lineage of who his true birth father was. As a bastard and someone who lost their mother at a very young age, it was up to Hamilton to makeRead MoreAnalysis Of The Musical Hamilton 1805 Words   |  8 PagesHamilton Essay The musical â€Å"Hamilton† is the most sought after musical in years. It is the first seen rap musical and it has received the most ‘Tony’ awards and nominations in Broadway history. Hamilton premiered off Broadway in 2015 and soon moved to Broadway to stun the world with it’s incredible everything, from plot to casting. For best albums, Hamilton was second ranked in Billboard magazine and has got endless supply of recognition for the ingenious play written by the phenomenal Lin ManualRead MoreResolutions For Amending The Constitution On Election Of The President1263 Words   |  6 Pagesangry, dirty, crisis-ridden contest that seemed to threaten the nation’s very survival. 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Defenses active defenses- patriot missle type defense mobil nukes so they survive first strike comparison of us and soviet nuc forces (this seems real important. Great up to date reading assignment you prick) - DETERRENCE IN THE NUCLEAR AGE in many ways nuc weapons made deterrence more difficult- tough to act decisively when you are worriedRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesGiven that a substantial amount of intellectual ability is inherited, it might surprise you to learn that intelligence test scores are rising. In fact, scores have risen so dramatically that today’s great-grandparents seem mentally deficient by comparison. First, let’s review the evidence for rising test scores. Then we’ll review explanations for the results. On an IQ scale where 100 is the average, scores have been rising about 3 points per decade, meaning if your grandparent scored 100, the averageRead MoreProject Mgmt296381 Words   |  1186 Pagesprogram has a project manager. The major differences lie in scale and time span. Program management is the process of managing a group of ongoing, interdependent, related projects in a coordinated way to achieve strategic objectives. For TABLE 1.1 Comparison of Routine Work with Projects Routine, Repetitive Work Taking class notes Daily entering sales receipts into the accounting ledger Responding to a supply-chain request Practicing scales on the piano Routine manufacture of an Apple iPod Projects

Marketing Plan Business Organizations Emphasize

Question: Describe about the Marketing Plan for Business Organizations Emphasize. Answer: Introduction In this current business environment, all the major business organizations emphasize on the healthy and industrial safety owing to the organizational health and industrial safety policies that prevails in the country that they operate in. Industrial safety products are necessary in many major sectors within an economy. Some of the major areas where industrial safety products are used include aviation industry, constructions, mining, chemical industry, facilities and maintenance industry, food industrial safety and microbiology, where the health and industrial safety of the workforce is given much needed importance. This marketing plan intends to market its Protective Coverall product range to the business houses that deals with hazardous chemicals and radio-active elements (3m.com.au 2016). Unique Selling Perspective of Protective Coverall Below list are some of the unique properties of the product: Breathable rear section to enhance air ventilation to reduce building of heat. Knitted cuffs to provide soft closing to increase comfort as compared to other materials. Three panel covering to enhance comfort. Strengthened gusset in between legs to enhance flexibility while squatting or bending. Environmental Analysis An environmental analysis is essential for any business or an organization to assess and analyze its macro environment i.e. its external environment which is composed of political and legal factors, economic factors, social factors, technological factors. Its micro level environmental internal focuses on analyzing its customers, investors, suppliers and partners, competitors, employees and media. Macro Environment Analysis (PEST) Political and Legal Factors: It includes various government guidelines and legal concerns and define both informal and formal policies, which are required be adhered by the corporate. While doing business in Australia, it is a legal responsibility of a corporate to adhere to the competition laws, consumer laws, product accountability guidelines, environmental guidelines, privacy laws, free trade agreements, tariffs and duties, import guidelines set by the Australian government. The aforesaid factors have been taken into consideration while developing the marketing plan to promote our Protective Coverall range of protective covers for its use in business areas where there is probability of exposure to radioactive elements, paint industry, aviation industry, pharmaceutical companies, biotechnology labs (gov.au 2016). Economic Factors: Australia has a well administered and flourishing economy backed by strong macroeconomic structure and institutions. The government also encourages businesses across various sectors by promoting competition, reducing regulatory burden While developing a marketing plan for our Protective Coverall product range we have considered the economic factors that might affect our functioning. Factors such as change in the government, tax reforms, current economic trend, exchange rate, inflation rate, and industry trends, cost of manufacturing the product, fixed and variable cost, overhead costs, cost of advertising and promotion has also been considered while developing the marketing plan for our above mention product portfolio. Apart from the above mentioned factors, the number of accidents and fatalities in various industries have been considered and to reduce the occurrence of such instances, the company emphasizes to promote companies towards the usage of protective gears to ensure higher standards of industrial safety of employees of the customers (org 2016). Social Factors: Business is a part of society and it is responsibility to respond to the growing needs of the society from time to time. There have a rise in the growth of population and people are becoming very much conscious towards their health and industrial safety. Taking into consideration the growing consciousness of the Australian population towards their health and industrial safety, and spending of various businesses towards the industrial safety of its employees as a part of corporate social responsibility, the company intended to develop a marketing plan for our selected product i.e. Protective Coverall product portfolio so that it can improve its present product portfolio for industrial safety products, thereby enhancing its product portfolio and expanding its customer base (Cavusgil et al. 2014) Technological Factors: The company is known worldwide for its consistent innovation practices since its inception. It has always emphasized on offering latest technology and products with latest modifications in its products for its customers to retain the existing customers and attract new customers and expand its market span. The company seeks to capitalize on its latest technology to develop new products for organizational health and industrial safety (Kotler et al. 2015). Micro Environment Analysis Customers: The primary objective of every marketing plan is to assess the changes in the changes in the consumers behavior and competitors strategies and develop their own marketing strategy to outclass its rivals in the race of attracting new customers and retain its loyal set of customers and to analyze loopholes in the previous marketing plan. This marketing plan aims to market and expand companys industrial safety products portfolio in the Australian market. Since the company is already a established brand in Australia, it would be an added advantage for 3M to attract the loyal customers. Considering the growing consciousness of businesses towards industrial safety and health of its employees, it would be quite an added advantage for the company to market its Protective Coverall products (Westwood 2013). Employees: Total number of four people has been employed by the company as marketing consultants to develop the marketing plan to reintroduce its present product portfolio of industrial safety products. The number has been kept in order to keep the cost as low as possible in the process of marketing. Partners and Suppliers: The company emphasizes on sourcing quality suppliers who can meet the standards set by the company so that it can fulfill customers demand. The company believes in the fact that a quality supplier is the key to achieving quality output. Close suppliers relationship is an effective way to stay competitive in the business. The company sources high quality raw materials and semi-finished products from its trusted suppliers to meet the growing demand for the individual protective gears from some of the major business customers of the company in Australia (com.au 2016). Competitors: The main objective of any marketing strategy is to analyze the strategies used by competitors to attract customers and develop new strategies to differentiate its product from its competitors. It is important to ascertain whether the product being offered is better than the competitor or not, whether it has a unique selling perspective. Competitor analysis is very crucial in determining the success of any product, and for maintaining its market position. If a business undertaking is unacquainted about the activities of the competitors, then they might find it hard to beat its competitor. The following marketing plan has been developed to differentiate its product portfolio from its competitors products in aspects such as design, quality, standards, durability (McDonald 2013). Shareholders: A business requires investment for its growth and expansion. They may raise money by floating its shares in the stock market i.e. moving from private to a public limited company. The company aims to provide its investors a healthy return on its investments through sustainable growth and technological advancements (Hollensen 2015). Media: In the twenty first century, media has become one of the strongest driving force that can make or a business or its product. Media has become one of the most critical success factors for a product. Therefore, various organizations need to manage the media so that it can promote its positives facts about the organization and trim down the influence of negative incidents. In the recent times, many organizations have hired public relation consultants to deal with a particular event. Various modes of communication for advertising and promotion have been shortlisted with a major chunk going in favor of television advertisements. The company also intends to promote its Protective Coverall product range through giving promotional sample to its existing business clients (Papadopoulos and Heslop 2014). Situation Analysis Current Vision The current marketing plan has been developed with the following vision for next twelve months with primary objective to gain competitive advantage over its competitors and gain more market share. To revamp the existing individual protection gears portfolio of the company. To provide the businesses with superior individual protection gears at a competitive price that would exceed customers expectations. Strategic Objectives The main objective of this marketing plan is to develop a feasible marketing strategy in order to revamp its credibility in the growing market of protective gear segment. To gain market knowledge regarding the buying behavior of business customers i.e. frequency of purchase, its suppliers, quality of product being offered by the rivals in the current scenario. It aims to make a thorough assessment and analysis of its competitors so that it can differentiate its product from its competitors (com.au 2016). Resources For this marketing plan, an amount of $3000 has been allotted with an objective to cover various expenses and costs that would be incurred in the process. Total number of four people has been assigned to do the task of developing a marketing plan to re launch. Customer Analysis Segmentation The company has segmented the customers on the basis of: Geography: Major business houses around the country are putting greater emphasis on the welfare and safety of its customers due to stringent laws and regulatory framework set by the government. The company aims to capitalize on the major health and safety regulations laid by the government to motivate its business customers towards investing in protection of employees at work and therefore marketing plan undertaken by the company aims to target is major business houses in industries like mining, construction, food labs, microbiology, paint industries to promote and market its Protective Coverall products and encourage them to use wide range of safety products. It aims to reintroduce its product line to draw the attention of its existing customers and retain them as well as attract new customers. Demography: The company aims to target business across various industries throughout the country irrespective of the size of the business because protective gears are necessary in each and every organizations where heavy goods are transported, or hazardous chemicals are handled in their operations. Psychographics: The major factors that are taken into consideration while formulating the marketing plan are the attitudes of the business towards organizational health and safety and the buying behavior of the business clients i.e. their frequency of purchases, amount of spending on individual protection gears. Targeting The current marketing plan intends to target its existing business customers in the individual protective gears segment and to attract new set of business customers by offering superior products than the competitors. Protective gears segment is expanding at very fast pace and due to the governments initiative to promote organizational health and safety for the welfare of the employees, competition and relaxed business regulations many domestic players have come into play. This marketing plan seeks to capitalize on the opportunity of fast growing protective gears segment in the industrial safety products market and business customers awareness towards welfare of its employees by providing them a wide range of safety products that would meet their needs on the grounds of quality, design and standards thereby achieving the customers confidence and lost market share. (Mullins Walker and Boyd 2012). Positioning The marketing plan aims to position its Protective Coverall products in the niche market of business customers as safe, non-hazardous, environment friendly, and highly reliable product. As the product is associated with one of the world renowned name in the field of industrial safety products, which is also a very well established international brand in Australia, it becomes a primary responsibility of the company to maintain the reputation of the company and interests of its customers. The marketing plan aims to promote its new Protective Coverall products at point of sales at various departmental stores, its dealers and retailers outlets and through print marketing and television advertising to increasing the brand awareness (De Mooij 2013). Marketing Mix For a marketing plan and the product to succeed, it is very important for the marketing manager to formulate a right marketing mix with minimum utilization of available capital and rersources. - Product: The company has launched a new marketing plan to revamp its existing line of Protective Coverall products. Since the products are reintroduced in the market, it can be said that it is in the introduction stage of a product life cycle. Initially, the sales will be grow at a slow rate but will gradually increase with the passage of time. It will a considerable amount of capital infusion into research and development, consumer testing etc (Armstrong et al. 2014) (Huang and Sarigll 2014). - Price: In order to achieve greater market share in the protective gears segment, the penetration pricing strategy has been determined, because the main objective of this marketing plan is to boost the sales and expand our market share by attracting more customers. The pricing strategy also aims to discourage various new entrants from entering this business segment and to gain competitive advantage over its rivals (Armstrong et al. 2012) (Rahmani Emamisaleh and Yadegari 2015). - Promotion: The company seeks to promote its new range of Protective Coverall products through its dealers and retailers and through various point of sales at several departmental stores in the country. During the promotional campaign the company aims to offer its business customers with a promotional sample to encourage them to buy companys high quality protective gears (Shimp and Andrews 2012) (Gordon 2012). - Place: The company seeks to offer its products to all its existing business customers and attract new customers of the country with an objective to retain its existing customers and attract new customers through various offers during the promotional campaign (Liozu and Hinterhuber 2013) Through proper marketing mix, the company would be able to gain a competitive advantage over its rivals and also increase its brand loyalty. SWOT Analysis Strengths - The brand name associated with the product give the company an added advantage. - Strong business ethics. - Cordial relationship with its customers and suppliers. - High quality of products at a competitive price. - Highly skilled workforce. Weaknesses - Highly competitive market. - Diversified product portfolio does not allow the company to focus on a particular product. - Complex cost composition. Opportunities - New government regulation which emphasizes on employees safety and welfare has paved way for the company to develop new products for various industries it caters. - Opportunity to capture new market by catering to the demands of small and medium business units. - The growing revenue of various businesses encourages them to make a spending on the safety and welfare. - Acquisition of some small businesses that specializes in manufacturing industrial safety goods. Threats - Rising cost of raw materials leads to increase in the cost of final product. - Consistent threat from small and medium business units. - Unstable currency rate. Source: (3m.com.au. 2016) Conclusion This report deals with the marketing plan for re-introducing the companys Protective Coverall product portfolio being undertaken by the marketing consultants. It emphasizes on the analysis of the macro and micro environmental factors that are necessary to consider while making a marketing plan. It further focuses on the situational analysis of the company that includes it vision, goals and objectives and also focuses on its strategic objectives. After that a customer analysis is being done to segment, target the customers and to position the product in the market. After that a proper marketing mix has been developed to meet the identified goals and a SWOT analysis has been done to identify its strengths, weaknesses, opportunities and threats. References 3m.com.au. (2016).3M Australia: Who We Are. [online] Available at: https://s3m.com.au/wps/portal/3M/en_AU/about-3M/information/about/us/ [Accessed 12 Sep. 2016]. 3m.com.au. (2016).3M/en_AU/company-au/all-3m-products/?N=5002385+8711017Ntt=protective+coverallLC=en_AUco=ccgsaAction=scBRrt=rstype=cc. [online] Available at: https://3M/en_AU/company-au/all-3m-products/?N=5002385+8711017Ntt=protective+coverallLC=en_AUco=ccgsaAction=scBRrt=rstype=cc [Accessed 14 Sep. 2016]. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Austrade.gov.au. (2016).Australian business and environment laws - Austrade. [online] Available at: https://www.austrade.gov.au/International/Invest/Guide-to-investing/Running-a-business/Understanding-Australian-business-regulation/Australian-business-and-environment-laws [Accessed 12 Sep. 2016]. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), p.95. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Liozu, S.M. and Hinterhuber, A., 2013. Pricing orientation, pricing capabilities, and firm performance.Management Decision,51(3), pp.594-614. McDonald, M.H., 2013. Ten barriers to marketing planning.Journal of Product Brand Management. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. oecd.org. (2016).eco/surveys/Overview_Australia_2014_Eng.pdf. [online] Available at: https://www.oecd.org/eco/surveys/Overview_Australia_2014_Eng.pdf [Accessed 12 Sep. 2016]. Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Rahmani, K., Emamisaleh, K. and Yadegari, R., 2015. Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), pp.98-108. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Westwood, J., 2013.How to write a marketing plan. Kogan Page Publishers.

sweatshops in china Essays - Labor, Anti-corporate Activism

Sweatshops in China and Across the World Sweatshops are work environments that possess three major characteristics; long hours, low pay and unsafe or unhealthy working conditions. Sweatshops have been a factor in the production of goods across the world for centuries, but globalization of major corporations has led many businesses to take advantage of low paying sweatshop labor in developing countries. Sweatshops exist everywhere there is an opportunity to exploit workers who lack the knowledge and resources to stand up for themselves. Typical sweatshop employees are young and uneducated. Workers around the world are subject to horrible working conditions and innumerable injustices because corporations, many which are U.S. owned, can get away with it. The resurgence of the sweatshop can be directly linked to the expansion of corporate globalization. The sweatshop is both metaphor for and proof of the lawlessness and inequities of the new global economy. Every new sweatshop expos? raises new doubts about who corporate globalization is really benefiting. e Free Trade Area of the Americas (FTAA) will drastically accelerate corporate globalization in the Americas, giving more power to multinational corporations at the expense of ordinary citizens. This will likely spread sweatshop-style production to more countries. As dog-eat-dog competition among countries increases, workers will likely see their already-low wages drop even further and their already-assaulted rights face even more threats. The United States has had a long and prosperous relationship with China in trade and economics. However one aspect of the Chinese economy that has human rights activists screaming is the sweatshops in China. Most Chinese sweatshops are American companies such as GAP or Nike who have set up factories that are low paying and dangerous to workers. There are several hundred sweatshops in China where clothing, toys, electronics or various other goods are being produced. Chinese laws are not being enforced and have led companies to get away with human rights violations. Part of the reason is the labor surplus. China?s population is over 1 billion people and they are all looking for work, so they turn to factories which are heavily underpaid. The factories are crowed, filthy and rat-infested. Factory conditions are dangerous and basic health and safety protections are rarely provided to workers. The air is stuffy, with little ventilation from the smoke the machines give out. At the end of 2005, China recorded 665,043 cases of disease or illness, such as silicosis- a lung cancer disease, caused by workplace conditions. Most factories are located behind barbed wire fences monitored by armed guards. Many of these factories often pay less than 13 cents per hour, require their workers to work long hours and sometimes prevent workers to leave. On average laborers work 12 hour days, 26 days a month and earn $85 for the month. Factories sometimes do not pay their workers on time if at all. The workers have no choice to continue to work because sweatshops managers threaten and punish them for insubordination. Sweatshops often employ young children under the age of twelve. Women are primarily employed in sweatshops. Common abuses are sexual assault and under the threat of corporal punishment. They are verbally abused, spat on and beaten. Women are not allowed to leave their line for bathroom breaks. In some Indonesian sweatshops, women are forced to pull down their pants and reveal to factory doctors they are menstruating in order to claim their legal right to menstrual-leave. The inexperienced women and children who works in the factories are not taught properly how to operate heavy m achinery and sometimes explode or fall apart and badly injury the workers. Many U.S. retailers have ties to sweatshops, which are usually foreign owned and operated. Nike moved production out of the United States to Taiwan and South Korea when workers demanded better wages. When democracy took hold in those regions, Nike moved its factories to Indonesia, Vietnam and China. Continuous violations of human rights and health and safety standards are an issue. Workers are paid $2.00 per day and are forced to work with toxic glue and chemicals without adequate training, masks and gloves. The Gap produces clothing in six factories in Saipan. Indentured servitude, physical abuse and threats, unsafe working conditions are among the violations in those

Writing and Tim O Brien Essays

Writing and Tim O Brien Essays Writing and Tim O Brien Essay Writing and Tim O Brien Essay Essay Topic: The Things They Carried Annotated Bibliography Brosman Savage, Catharine. The Functions of War Literature. South Central Review. Vol. 9, No. 1, Historicizing Literary Contexts (Spring, 1992), pp. 85-98 This article talks about how this type of war literature is related to Tim OBriens story of The Things They Carried. It relates how soldiers use different kinds of items to make themselves fell secure in the time of war. It was very useful because it gives us another point of view in order to what pertains of what is really going on in a war and ow our soldiers react to it. It was useful to find other perspectives on how writing about war fiction can have different ways of being written. Chen, Tina. Unraveling the Deeper Meaning: Exile and the Embodied Poetics of Displacement in Tim OBriens The Things They Carried. Contemporary Literature, Vol. 39,No. 1 (Spring, 1998), pp. 77-98 This article explains how its trying to find the deeper meaning of the story The Things They Carried. It tries to reveal the authors point of view of how the ar has affected the soldier s and how they are trying to make themselves safe and how most their men are dying by enemy surprise attacks. This article tries to unravel the real meaning of why OBrien wrote about a war fiction and about soldiers having different things during the war so that they can feel safe and secure. Its trying to explain why OBrien writes in way that remarks people about war. Naparsteck, Martin. An Interview with Tim OBrien. Contemporary Literature, Vol 32, No. (Spring 1991), pp. 1-11 . This article is about an interview with Tim OBrien and talks about his literacy work and how his point of view of a war has change a few people minds on how a war can change a soldiers life. It talks about how his life work has become famous for his various writings, especially when it comes to fiction about war or action. Silbergleid, Robin. Making Things Present: Tim OBriens Autobiographical Metafiction. Contemporary Literature. Vol. 50, No. 1 Spring, 2009, pp. 129-155 This article talks about the way OBriens way of fiction has made readers mind, be part of the writing he has made. It tells us how OBrien is very interested in action fictions and it one of his various way of writing. I found it to be useful because it goes into detail of OBriens type of writing and it challenges readers mind to go into further detail of what is happening in the story. Writing and Tim O Brien By eJtrilla14

One Size Does Not Fit All

One Size Does Not Fit All One Size Does Not Fit All One Size Does Not Fit All By Maeve Maddox Creating a piece of writing can be compared to building a house. Both activities involve practical and aesthetic considerations. A builder needs to know what is to be built and who will be using it. A writer must have a clear purpose and an intended audience. A builder who specializes in building houses probably would not have the tools or experience necessary to build a cathedral, and might even consider some of the tools or materials required to build such an edifice unnecessary, time-wasting, or elitist. A writer must first consider what is to be written. Is it an advertising flyer or a paper for a scientific journal? Is it a reference book for astronomers, or a popular guide to the stars? Is it Wind in the Willows, or Gone With the Wind? Whatever the writers purpose, the basic tool kit is the same: a reasonable grasp of English grammar, vocabulary, orthography, and idiomatic expression. Writers acquire this basic writing kit from elementary and secondary education and from general reading. As adults they refresh their memories by consulting dictionaries and style guides like Elements of Style and Zinssers On Writing Well. This basic tool kit serves well for most kinds of no frills writing. Non-fiction writers add to the basic equipment by reading widely in their areas of specialization. They may study the style of scientists who write well, such as Peter Farb (Face of North America: The Natural History of A Continent). Fiction writers increase the furnishings of their minds and find their own voices by reading fiction and nonfiction in many genres and from various historical periods. All writers operate from the basic tool kit, and, like builders, have the option of using the tools that suit the project in hand. They may not need every gadget in the box, and they may use some of the tools in unorthodox ways. Screw drivers and putty knives can be used for tasks other than the ones theyre designed for. And while older tools like magnetic stud finders may be superseded by electronic ones, they can still do the job. The writer, like any other craftsman, will think carefully about which tool is needed for a particular job. Once upon a time there was a dear little girl who was loved by every one who looked at her, but most of all by her grandmother, and there was nothing that she would not have given to the child. We could edit this first sentence of Grimms tale of Little Red-Cap according to what we learn from White and Zinsser: Everybody loved a little girl, especially her grandmother. The result is shorter and gets to the point faster. Perhaps a modern story teller would begin that way, but the revision destroys the fairy tale magic. While crisp, no-nonsense prose may be exactly what we want most of the time, sometimes we may wish to slow our writing for effect. Once upon a time there was is a way of saying to the reader Dont worry about going anywhere. Settle back and give yourself up to this fictional world for awhile. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should KnowHow to Play HQ Words: Cheats, Tips and TricksPeople vs. Persons

Biomechanical Laboratory Article Example | Topics and Well Written Essays - 1000 words

Biomechanical Laboratory - Article Example Bioabsorbable interference screws are popular in endoscopic reconstructions of the ACL as there is no need for a second operation for removal and no complicating factor in case of a revision surgery. Pullout studies of metal and bioabsorbable interference screws have yielded similar results. However, a randomized controlled clinical trial comparing patients having metal interference screws with those having bioabsorbable poly-l-lactic acid screws showed subjective knee function to be better in the patients in the metal screw group although no difference in stability was noted between the two groups (Drogset et al., 2005) 3. Bioabsorbable interference screw breakage can be a problem in ACL reconstructive surgery which necessitates burying the screw on graft fixation (MacDonald and Arneja, 2003 ) 4. Partial or non-uniform degradation of bioabsorbable screws could lead to breakage with daily activities (Hall et al., 2009) 5. An in vitro study by Schwach and Vert (1999)6 showed a loss of 50% of compression strength in poly-L-lactic acid screws due to hydrolytic degradation between 2 and 5 months. While the overall complication rate associated with the use of this implant is low, complications involving osteolysis and aseptic effusion of the knee joint have been reported (Baums et al., 2006)7. Other complications that have been reported with bioabsorbable interference screws include cyst formation, tunnel widening, late screw breakage, and intra-articular migration (Appelt et al., 2007; Lembeck et al., 2005) 8, 9 According to Weiler et al. (1998)1, graft fixation close to the ACL insertion site increases anterior knee stability. The authors could do this successfully using a round threaded biodegradable interference screw. Interference screw fixation of bone-patellar tendon-bone grafts is a well-established process in ACL fixation. A study was conducted by Zheng.

Quality safety and management Essay Example | Topics and Well Written Essays - 2500 words

Quality safety and management - Essay Example In this regard, the CDM coordinator provides valuable advices to the client aimed towards ensuring smooth running of all project activities. CDM coordinators also help clients in finding the right contractor and designer for the project. The coordinators make clients aware of the requirements of a suitable contractor for the project, as well as about different types of management arrangements. CDM contractors ensure effective interpersonal communication between all team members in order to complete the project within the deadline. As they are concerned with the health and safety aspects of a project, they advise their clients about the risks associated with the project design process in order to offset the negativity of those risks. The role of a CDM coordinator in a project begins even before working on the project actually starts and continues for the whole life of the project. â€Å"The early appointment of the CDM co-ordinator is crucial for effective planning and establishing m anagement arrangements from the start† (Cant 2010). ... Proceeding without a CDM coordinator in charge is risky for investors because it may result in irrational decision making about different project management matters. Therefore, it is critical to put a CDM coordinator in charge before actually going on with the project planning and design processes. Here, it is imperative to point out some of the main roles and responsibilities of a CDM coordinator in project management. The first and the most important responsibility of a CDM coordinator is to give an accurate and relevant advice to the client regarding project management in such a way that the client becomes able to fulfill basic project requirements, such as, filing safety and design measures, appointing capable and knowledgeable contractors and designers, and making right arrangements at the right time. The CDM coordinator also helps the client in coordinating project planning and design work in accordance with the established health and safety measures. Notifying the Health and S afety Executive about project related processes is another duty of the CDM coordinator. A CDM coordinator also needs to identify and gather information about construction works before the beginning of the project in order to make the client aware of the need to conduct a survey about expected project risks. When the project actually starts, the CDM coordinator gets information from the client and passes it on to the concerned authorities in order to design the project in accordance with the clients’ requirements. For example, the coordinator consults the client for information update, notes down all information about required changes, and promptly provides

Comparison and Contrast between the UN and the WTO Essay Example for Free

Comparison and Contrast between the UN and the WTO Essay The United Nations is an international organization that acts as a pool between 191 member countries in the world. The UN was founded in 1945 with the objective of preventing the conflict between member countries. However, in the past 60 years, its responsibilities have increased manifold and now it has become the most important organization in the world that has authority over almost all countries in the world. The world Trade Organization is a multilateral organization that sets the rules and regulation for the global trading system. It also resolves disputes between the member countries. It is the most powerful organization in global business and trade. The WTO was founded in 1995 after several rounds of negotiations that lasted for decades. Although both the United Nations and WTO work for the benefit of their member countries, their functions and operations are quite different. Structure of the UN and the WTO The United Nations is divided into several administrative bodies including the UN General Assembly, UN Security Council and the UN Economic and Social Council. There are also several other organs of the UN that work for the benefit of people across the globe. â€Å"The UN Secretary General is the head of the Secretariat, which is one of the principal organs of the United Nations. The UN Security Council is the most powerful body within the UN. It has five permanent members and 10 non-permanent members† . Representatives from all member countries of the UN meet in the UN General Assembly and discuss important issues. The structure of the WTO is completely different from that of the United Nations. â€Å"Currently, there are 150 member countries in the WTO. There are different levels in the WTO structure. Ministerial Conference is the highest decision making body within the WTO. It can make decisions on all trade-related matters. The General Council is another level organ of the WTO, which carries out the functions of the WTO on a regular basis† . Missions and Objectives The main objective of the UN is to ensure peace in the world. It also keeps a tab on issues such as health, economy, security, population growth, unemployment, disarmament, human rights and social development. â€Å"The UN General Assembly, the Economic and Social Council and other important bodies of the UN cooperate with each other to provide assistance to the member countries on the issues that need special attention† . When an issue is considered very important, the General Assembly has the power to convene an international conference to draw global attention to it. The UN also works for sustainable development and invests in basic education, health care and economic opportunities for all. The WTO aims to increase international trade by promoting lower trade barriers. It also provides a platform for the negotiation of trade and business development. The WTO sincerely works to resolve disputes between member countries. â€Å"The main objective of the WTO is to help producers of goods and services, exporters and importers. It also ensures a competitive trading system that accommodates more developing countries and gives them more time to adjust with others† . Financial Resources The United Nations is financed by assessed and voluntary contributions from member states. The UN General Assembly approves the regular budget and determines the assessment for each member country. The United States is the largest contributor to the UN. The WTO is also financed by its member countries. Besides the member countries, many non-government organizations are also involved in generating funds for the WTO. Transparency The United Nations is not a mere governing institution. It is a forum where sovereign nations gather to discuss their differences and resolve them amicably. In the recent years, several reform initiatives have been taken in order to make the UN more transparent and accountable. The governing power of the United Nations has been expanded by squeezing out most of its inefficiency. The WTO allows all member nations to hold discussion on all concerns related to trade and business. It also focuses on non-trade concerns such as gender issues, employment, health, food security, ecology and animal welfare. â€Å"The WTO maintains open principles and cooperates with other international organizations. It also takes the accountability for protecting vulnerable economies of developing countries against powerful countries in the world† . It serves the welfare of all people who intend to have economic benefits. Conflicts between the two Organizations The Global presence of both the organizations and their operations for the growth and development of countries often result in bigger conflicts. The power invested in the WTO overshadows some of the global institutions of the United Nations. Sometimes, the decisions made by the WTO also over-ride the jurisdiction and mandates of the UN bodies. â€Å"Ecology and biodiversity are two major areas where both the organizations contradict each other. While the WTO allows free trade and business irrespective of ecological consequences, the United Nations emphasizes on environment, biodiversity and climate change by putting certain restrictions on trade and agriculture† . Difference on Development Issue There are several differences in the approaches of the United Nations and the WTO. That undermined the global progress on development. â€Å"The standards set by the United Nations in human rights, labor rights and social policies have drawn criticism from the WTO. On the other hand, the UN wants the WTO to concentrate on trade, not on health and other services. The strained relationship between the UN and the WTO has become a major obstacle for economic growth and development† . The actions of most countries in the WTO are not consistent with their commitment to the United Nations. Most of the members of the International Labor Organization (ILO), a UN body, are also members of the WTO. They have differences on several issues including the market policy and labors’ rights. Conclusion Both the UN and the WTO are the most powerful organizations in the world. Their main objective is to work for the development of the countries in the world. Although their individual roles are different, they share the same vision. The United Nations is the largest organization in the world and plays much broader role in various fields whereas the WTOs role is limited to trade and business. Both the organizations hold negotiations and discussions between the member countries for the implementation of policies.These organizations provide opportunities to all countries to resolve their disputes and conflicts. Bibliography Hoekman, Bernard M. Michel M. Kostecki. The Political Economy of the World Trading System: From GATT to WTO. Oxford: Oxford University Press, 1995. Murphy, Craig N. Global Institutions, Marginalization and Development. London: Routledge, 2005. Condon, Bradly J. NAFTA, WTO, and Global Business Strategy: How Aids, Trade, and Terrorism Affect Our Economic. Westport, CT: Quorum Books, 2002.

Economic Impact of the Added Worker Effect :: essays papers

Economic Impact of the Added Worker Effect 1. Income Effect: the income effect is the response of desired hours of leisure to changes in one’s income. If wages are held constant and income increases then the desired hours of work will decrease. The relevance of the income effect in regards to the study of labor economics is very important. Employers, economists and Government institutions have the ability to determine the amount of time workers’ will seek to either choose more hours of work or more hours of leisure. This can be used to estimate the average number of work and leisure hours a sample of workers will utilize in a year or during a trend. 2. Added Worker Effect: The added worker effect occurs when there is a family that has only one bread winner that loses his or her job. Because of the lost income the family may choose for the recently unemployed family member to stay home while the other family member seeks employment. This then produces a new worker in the work force which is the added worker effect because the person was not already in the work force or seeking employment. The added worker effect is crucial to economists and the Government to determine the unemployment rate during times of recession as well as the rate of new entries into the work force. 3. Compensating Wage Differentials: Compensating wage differentials determines the level of risk an employee and employer chooses to offer. If an employer has an unsafe work place then their cost of reducing risk is relatively low compared to an employer who already has a safe work environment. At the same point, a worker chooses the level of risk he/she will assume in relation to the offered rate of pay. This is very important in the study of labor economics as it shows how workers and employers are affected when the state and Federal government pass job safety laws that demand higher levels of safety measures implemented in the workforce. Short Problems 1. 2. a) Limnologist 472000 = 449523.81-15000 = 434523.81 1.05 Chef 500000 = 476190.48- 40000 = 436190.

Drug Abuse in Adolescents

Adolescence is a critical stage of change and confusion, full of promises and challenges for youngsters and parents alike. They undergo significant changes in biology, cognitive capacity and self-image. When they exhibit complex problems such as abuse of alcohol and other drug substance, delinquent behavior, serious depression or symptoms of psychosis would definitely need family support and guidance more than ever (Snyder, 1998).The causes of drug abuse and addiction were sought in qualities of the individual and historically have included such things as moral failure, psychological distress, and genetic disposition. Methamphetamine, for example, can cause psychotic delusions including homicidal or suicidal thoughts. Long-term use of the drug can lead to brain damage, similar with Alzheimer’s disease, stroke, or epilepsy.Cocaine, on the other hand, could cause complications to heart, lungs, gastrointestinal and nervous system. This would further lead to delinquent behaviors, school dropouts and engagement to premarital sex that would affect not just the teen him/herself but his family, friends and the society as well.Excessive family conflicts, marital discord, verbal, physical and sexual abuse, early insecure attachment, poor parent/child relationships, lack of parental bonding, poor family management, lack of parenting skills and dysfunctional care giving put stress on teens which makes them vulnerable that could lead to drug abuse.The media, internets, peer pressure are also significant factors that could influence teens getting involve in drug abuse (Ashery, et al, 2000).Family-Centered treatment is offered in many outpatient settings in drug abuse treatment fields. These include public-private partnership with private programs delivering services under grants or contracts with Federal, State, or local governments. In these outpatient settings, families are often included in educational programs and individual and multifamily group therapy.In inpati ent settings, adolescents have historically been isolated from their families, often only being allowed to see them during brief visiting hours. Once the adolescent is admitted to an inpatient facility, the family is involved in many treatment activities such as educational presentation and individual and multifamily group therapy.Other settings are day treatment or partial hospitalization programs and variety of community-based self-help groups that target the families of troubled adolescents (Snyder, 1998).Drug abuse of adolescents can be prevented through strong economic base, achievement orientation, role adoptability, spirituality, extended family bonds, racial pride, respect and love, resourcefulness, community involvement and family unity (Ashery, et al, 2000).Reference:Rebecca S. Ashery, Elizabeth B. Robertson, Karol L. Kumpfer (2000). Drug Abuse Prevention Through Interventions. DIANE PublishingSnyder, Wendy (1998). Empowering Families, Helping Adolescents: Family-Centered Treatment of Adolescents with Alcohol, Drug Abuse, and Mental Health Problems  DIANE Publishing

Chemical bond Essay

Answer the following questions in your own words, using complete sentences. Based on your observations in the lab, categorize each unidentified compound as ionic or covalent. Explain in one or two sentences why you categorized the compounds the way that you did. (5 points) Based on my observations in the lab I categorized Substance A and Substance C as an ionic bonds because the solids don‘t conduct electricity but when in liquid state and aqueous solutions, electricity was conducted. I categorized  substances B and D as covalent bonds because the solids conduct electricity but the liquid state and aqueous solution do not. Explain, in your own words, the differences between ionic and covalent bonding that account for the differences in their melting points. (4 points) Ionic bonds typically have much higher melting points than covalent bonds because of their crystal-like structures. The bondage is much more complex and requires higher heat to break than a covalent whose bonds are broken relatively easy. In order to conduct an electrical current, a substance must have charged particles (ions or electrons) that are free-moving (able to move about throughout the sample). Why do you think ionic compounds are not able to conduct electricity as solids, even though they can as liquids and in solution? (2 points) I think ionic compounds can’t conduct electricity as solids because the particle are all packed together and have no room to move freely as opposed to the particle when in liquid state or solutions. Based on your research and observations, why do you think pure (distilled) water does not conduct electricity but tap water usually does? (2 points) I think this is because tap water contains more ions than distilled water allowing it to conduct electricity. I also think the minerals that dissolve in the water have a lot to do with the conductivity.

Be a Smarter Marketer Year-Round Marketing Courses - CoSchedule

Be a Smarter Marketer Year-Round Marketing Courses 12,193 students later, its finally here. Were launching BOTH top-tier marketing courses at the same time And for FREE. Just head to our Marketing Courses  and take your pick. The only question you need to answer is do you wanna master Marketing Strategy or Social Media Marketing first? (Seriously You dont need to read another word to become a marketing wizard 🔠®Ã‚  who gets better results and therefore starts making more money 🠤‘) Hes talkin to you. Thats right, you can register for either the Social Media Strategy Course or the Marketing Strategy Course. Or ya know You could also turn yourself into a marketing legend and enroll in both. ^You after completing our courses. Our free marketing courses will help you 10X your growth, laser-focus your strategy, and grow your social media audience  in just two weeks! Each course is exploding with over $5,000 worth value, and contains: 5+ Lessons Quizzes 3 Video Workshops Opportunity to apply for industry-recognized certification Marketing project templates Custom analytics reports Access to original (and exclusive) research And a 21-day free trial to . Not bad, eh? Now, heres a quick overview of what youll find on the other side Social Media Strategy Course Marketing Strategy Course Get Started Free! But if youve made up your mind, click to check out our Marketing Courses. Or enroll in either the Marketing Strategy Certification Course or the Social Media Marketing Strategy Certification Course. A word of caution, however These courses are  for real. Theyre no walk in the park. So if you dont put the work in, youll be getting a visit from this guy But if you show up and put in the work, youll not only pass, youll revolutionize your marketing in just two weeks. Now heres the info you want. Be a Smarter Marketer: Announcing Year-Round Marketing Courses From Social Media Strategy Certification Course Ill be the first to say it. Social media is time-consuming. Doing it right is even more time-consuming, meaning you and your team need to make the most of the time you devote to it. Not to mention, the ever changing landscape of social media networks and channels is hard. What do you keep, and what do you ignore? Dont even get me started on trying to keep it all organized. So how do you begin to tackle the beast that is social media? The key is being fast, efficient, and staying on top of your companys expectations and needs for social, which is what youll learn with our new Social Media Strategy Certification Course. Create great social media messages, tactics more with s Social Media CertificationSo Why Should You Bother With This Course? We know youre schedule is already jammed packed, and here we are trying to fill it even more. However, this course is  worth your time. Not only do we have it packed full of up-to-date information, theories, and tactics, youll learn  everything you need to know in two weeks. If that doesnt convince you, maybe the following will: Learn the actual how: No more of the general best practices, were gonna show you how to do this yourself. Be the first: This is the first time has offered our Social Media Strategy Certification course. Make your claim to fame by saying youre part of our first group! Get up to date fast: This course ditches the fluff, so you get actual actionable information. Youll have the knowledge and the plan within two weeks. Seriously. Certify your skills: At the end of our course, youll get the chance to become a Certified Social Media Strategist by ! Social Media Strategy Course Overview So maybe Ive got you convinced. But now youre wondering, what exactly am I going to get out of this course? Well when you sign up for this course, youll get $5,000 worth of education for FREE with: Six in-depth lessons that will walk you through some of your most talked about social media questions. Three workshops that will help guide you to create your strategy in two weeks. A chance to stand out by becoming a Certified Social Media Strategist by . A free template with every lesson that will  help you complete a full social media content strategy, letting you publish better content faster. What are you waiting for? Go sign up! Then come back here and Ill break down what youll be learning in each lesson of this course. Or you can keep reading first. Up to you. Become A Certified Social Media Strategist By The strategy + knowledge  you gain from the course (all $5,000 worth) is completely free. You learn it. You put it into practice. You boost your results. 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Your Social Media Strategy Certification proves you’ve got what it takes to strategize, execute, and analyze. Cut Through The Noise Youll know how to get 3,150% bigger results than your peers. By becoming a Certified Social Media Strategist, you show the world you’re not just one of those people who adds social as a skill to your resume. Instead†¦ you’re the strategist who delivers. So become the Certified Social Media Strategist who gets: Printed certification swag Electronic badges and did I mention bragging rights? What Are Your Waiting For? Youre getting all of this and the chance to officially certify your skills and become Certified! Dont miss out on your chance and sign up for our Social Media Strategy Certification course today. Marketing Strategy Certification Course Building new, effective habits  can be hard. That’s because we naturally resist change. Instead of going to the gym, we binge-watch TV shows. Rather than eat a salad, we raid the office candy supply. 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Publishing Should Be About Prose, Not Product

Publishing Should Be About Prose, Not Product Publishing Should Be About Prose, Not Product Publishing Should Be About Prose, Not Product By Mark Nichol When I’m not at my mountaintop hermitage, contorting myself into a lotus position in my capacity as a grammar guru, I do freelance copyediting. I accept just about any project offered to me, but today I rejected an assignment perhaps the first time I’ve ever done so. What was so heinous about the project that this promiscuous peruser of prose turned it down? Well, for one thing, it was a manuscript of an academic book. Not that there’s anything wrong with that except that much is wrong with it. Scholars (or the grad students or ghostwriters they delegate the actual writing of scholarly content to) are notoriously atrocious for their leaden prose and their ignorance of the fundamentals of capitalization, punctuation, and other basic elements of writing. Unfortunately, however, such inept writing is rampant in scholarly journals and academic books usually not only because their publishers seem not to expect or require anything better but also because they either pay copy editors so little that only inexperienced ones need apply or they omit copyediting from the editorial process altogether. In my case, I had done several projects for a company that some scholarly publishers outsource their editorial-production work to, but I was hesitant to take on another assignment. The first problem is that the company pays by the page, not by the hour, which discourages excellence in editing. The second is that the per-page rates for heavy, medium, and light editing are all much lower than the industry standard, and the expected rate of completion is higher. The third is that the company’s assigning editors generally evaluate projects as requiring light editing. With some types of writing much fiction, informal essays, and the like it’s fairly easy to minimize editorial intervention without shame. But when it comes to formal writing that is ostensibly to be held to a high standard, it is painful and stressful (for me, at least) to withhold treatment: I feel like a doctor applying Band-Aids to someone who’s been shot or stabbed or mauled. Nevertheless, I cautiously accepted another project from this company, and I almost immediately regretted it. The writing was not incoherent (as some content I’ve worked on for this client has been), but it was clumsy, and I bristled at the thought of earning half the equivalent of my normal hourly rate to dust the shelves when they needed sanding and refinishing. So I apologetically (but promptly) notified the assigning editor that I was returning the assignment unfinished. Back in the ancient mists of time (the mid-1980s, to be more precise), my first publishing gig was an entry-level job at a San Francisco publisher of humanities books and journals (long since, of course, swallowed up by a megacorporation, but still publishing under its own imprint). In the journals division, we worked meticulously and extensively to transform often-inept writing into prose that was a pleasure to read; one freelance copy editor, in particular, should have had his name on the cover of all the journals he worked on, so extensive was his rewriting (which no writer or journal editor, to my knowledge, ever complained about). Unfortunately, permission to indulge that pride of craft is an exception these days, and much of the trade-publishing industry has similarly compromised its integrity by valuing profit over prose. I’m fortunate to have two trade-publishing clients, one that produces mostly pop-culture titles, including a lot of movie tie-ins that are frothy and fun, and another that puts out progressive, reflective titles about making the world a better place. (And each company, in its own way, is doing great good.) What’s fortunate, above and beyond the fact that I would actually buy and read many of these books I’m paid to edit while they’re in raw form, is that the editors I work with are allowed to take pride in shepherding their projects, and I am in turn respected for my skill and given the time and the freedom to practice my craft with care. (And though the pay is not exceptional, it’s respectable.) Sorry you had to read through all that to get to the writing tip, but I think it’s worth your while. Here’s today’s lesson: If you are fortunate enough to be in a position to have your writing published in a professionally produced manner a book, a magazine or journal, a newspaper, a newsletter, or even on a Web site insist on being accorded the dignity of having it edited with due diligence. That may not be easy to do consistently, at least early in your career, but strive to get to a place where the publisher that agrees to distribute your work is one that will take care to prepare it thoroughly. So much otherwise promising, potentially compelling writing is corrupted by careless editing, or a lack of editing at all. (You’ve all seen books and other publications with writing that could easily have been improved or with embarrassing typographical errors.) Is that how you want the work that you have labored over to be released out into the world? Conduct research on publishers, read their output, and determine which companies take pride in what they produce. Let writers and readers unite to reward publishers that respect producers and consumers of the written word, and punish those that see prose as nothing more than product to move along the conveyor belt with as little expense and effort as possible. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Writing Prompts 10160 Synonyms for â€Å"Trip†50 Plain-Language Substitutions for Wordy Phrases

Are all personality disorders treatable Why has this become an Essay

Are all personality disorders treatable Why has this become an important issue - Essay Example However, most of the work regarding this subject has been on the psychoanalytic side. The same is the case with treatment approaches and literature (Benjamin, pp. 8-46, 2002). Almost all of the experts (Millon, Millon, Grossman, Meagher, & Ramnath, pp. 36-39, 2004) conceptually have the same opinion on the idea that the best way to go about the treatment of personality disorders is to discover, classify, categorize and modify the basic and foundation causes of the same. However, the cognitive therapy experts and psychoanalysts differ in their thoughts at the next stage. The cognitive therapy theorists hold the view that personality disorders and its products are realizable by the subject or patient and at times all this is happening under the consciousness of the subject. On the other hand, psychoanalysts think the opposite way. For them, personality disorders and their outcomes are unconscious to the subject and they are not aware of it at all. It is interesting to note here that few of the people go to doctors or clinical psychologists with complaints regarding personality disorders. Despite the fact that there are many people around the world with personality disorders; however, only a few of them are aware of it. Most of them go to doctors with complaints like depression, stress, aggressive behavior and others (Benjamin, pp. 8-46, 2002). More importantly, they view their problematic behavior a product of the external environment. The think they are the victims of the situation going on and they have little or no contribution in their behavior. The problem here is that since they do not think they are responsible for their behavior therefore they also look out for solutions to their problems without realizing the fact that even they can contribute to change themselves. One can find these people saying, â€Å"I have always been this way,† â€Å"this is the way I

Human Resource Management & Information Management (MBA) pro 6 Essay

Human Resource Management & Information Management (MBA) pro 6 - Essay Example Generally it is believed that PRP is a good tool to set a goal for the employees. It sets a criterion for the employees; and so to fulfill that out of their personal welfare, they indirectly help in gaining the objectives of company in a better, more focused and speedy way. PRP does not only act as a reward system, it also works as a silent warning or alarm system for the employees. When lazy or inefficient employees see their colleagues getting benefits, they are naturally alarmed by their situation. Thus inefficient people come to know through PRP that it is all about â€Å"survival of the fittest† thing and so they strive to work in a better way. PRP is a device that articulates the goals of the employers and the company in a better way. By setting criteria for getting performance related pay, employers clearly define what they want from their employees. This might be one of the reasons that PRP still holds importance for the employers. Thus it helps the employers to attain their focused goals in a better and faster way. Another reason for the prevalence of PRP in organizations is the notion that it targets and reward the deserving employees. Naturally some employees are more efficient and hard working than their colleagues, so this system rewards them for their special efforts and thus encourages them to keep up their good work. Finally I think PRP has an enduring interest for employers just because it is used everywhere. It has become an important phenomenon and is widely practiced so employers use it also because of the peer pressure in the corporate world. So PRP is here to stay although there is no solid proof about its motivational

Aperfan Disaster 1966 Essay Example | Topics and Well Written Essays - 2500 words

Aperfan Disaster 1966 - Essay Example In 1947 the British Government entity, National Coal Board (NCB) acquired the ownership of Merthyr Vale. This was after the Prime Minister Clement Atlee’s nationalized the coal industry with the aim of further industrializing Britain. Aberfan has a population of about 60,000 people. The population is made up of the English, Welsh and Irish mixture of people who came to work in the mines. The villagers have strong kinship ties which bond them together as a unit of one family depicting strong attachment they have for the village (Rapoport, 2005). The mining operation yielded a great deal of excavated mining spoil comprising of debris, loose rock, slag and residues referred to as tip. This led to the establishment of about 7 tips for depositing the spoil. The seventh tip was located on the Merthyr mountainside overlooking the Aberfan village. The tips were created by emptying colliery rubbish loaded trams as one creates children sandcastles. The tips contained a mixture of coarse material and tailings (the finer materials) produced as waste at the mines. The first tip was opened during the First World War (1914-1918) (Madgewick, 1996). However, there were no regulations, restriction or legislations guiding the creation of tips and monitoring the tipping practice. This led to creation of tips without consultancy from a surveyor who was supposed to examine the proposed tip site by studying its geology, metrology, hydro-geology, the soil type and mechanism (Madgewick, 1996). The surveyors usually give advice and recommendation about the proposed site advising if it is viable for carrying out the proposed project. Therefore, the NCB dumped the spoil on the mountainside indiscriminately. The tips were built over highly porous sandstones and directly above numerous underground springs. NCB found it economical i.e. time and cost saving to damp the spoil near the mining area instead of

The E-Health Consumer

The E-Health Consumer Wilkins (1999, p. 30) summarizes the E-health consumer when he states that: In this new era of consumerism in health care, consumers are going to take ownership of in-formation about themselves and demand value in exchange for it, such as better clinical out-comes and better service. The concept of the information-empowered consumer is growing rapidly, and the days in which only certain â€Å"qualified† medical professionals create and dis-seminate medical information are receding. Consumers seeking information about health-related information have more options today than they had in the past .Available technology provides consumers with more outlets to seek information with a sense of empowerment. . The internet is a source of easy and quick access to information including health information. The internet has reinvented the way consumers search for information and has influenced decision making process especially in the health care industry. In general, health care-related information seekers can be motivated in several ways. (Williams et al. (2003) highlights that people might be searching for information as a healthcare professional, as a consumer trying to diagnosis his illness or as a patient to complement information from a doctor or for general interest browsing. Several studies indicate that the search for health information online is increasing (Ahmann, 2000; Wilkins, 1999; Natesan, 2005). Consumers are accessing health-related web sites in growing numbers and finding information that were once protected. Larson et al. (2004) however claims that co online information search is perceived as being more risky than other channels of information by consumers (Larson et al., 2004). Moreover Tan-Torres ( 2000) points out that the inconsistency in the quality of e-health information is a matter of concern as there is an increasing number of websites which offer a large variety of information. Therefore the consumer should be sceptical about all web sites, they should look for code of conduct labels or other quality labels that may communicate whether a site is reputable and should remember to communicate with doctors or medical professionals openly about web site usage as a means of obtaining health care information. 2.08 â€Å"Will you adopt online procurement of Medication?† – Role of cognitive factors Consumers’ self-awareness underlies their rational planning of future purchase behaviours relative to perceived consequences. The application of socio-cognitive factors to consumers’ proclivity toward (or aversion to) Internet exchange processes is evidenced across a host of effects applications in the social sciences literature. In addition to cognitive and personality variables that have been explored as predictors of online behaviour such as neuroticism, locus of control, shyness, extroversion, and risk-aversion(Amichai-Hamburger Ben-Artzi, 2000;AmichaiHamburger,Wainapel, Fox, 2002; Chak Leung, 2004; Gupta, Su, Walter, 2004) , there are other important cognitive factors, such as self-efficacy and objectivism, that influence consumers’ pharmaceutical procurement decisions via the Internet. 2.8.1 Impact of Self –Regulation on the procurement of medication online. Self-regulation is considered as an internal control mechanism that regulates individuals’ behaviours (Bandura, 1986). Social cognitive theory posits that these internal control mechanisms influence both attitudes and behaviours. Higgins (1998) suggested that individuals with a promotion focus are more motivated by the benefits that will accrue to them by taking actions, whereas people who are prevention focused will place more importance on safety. Promotion focused individuals use â€Å"eager strategies,† whereas those with prevention focus prefer â€Å"vigilant strategies† (Crowe Higgins, 1997). Online shopping has been associated with the prevention focus in individuals because of the security concerns and inherent risks (Miyazaki Fernandez, 2001; Fennis, Kerkhof, van Noort, 2006; van Noort, Kerkhof, Fennis, 2007). Moreover, Higgins (1998) stated that while self-regulation is not an inherent individual difference factor, it may still manifest differences across individuals. Online shopping has been associated with the prevention focus in individuals because of the security concerns and inherent risks (Miyazaki Fernandez, 2001; Fennis, Kerkhof, van Noort, 2006; van Noort, Kerkhof, Fennis, 2007). However in the case of shopping pharmaceuticals online it might not be similar. In the case of purchasing medications online from illegitimate Web pharmacies, consumers are voluntarily engaging in several potentially risk-laden decisions such as fear associated with online acquisition, uncertainty related to suppliers’ integrity and product quality and the qualms linked to self–initiated rather than physician mediated health care decisions. Online shopping is often associated with convenience, but this may not be the principal consideration in the case of self-initiated purchase of medication from online pharmacies. The predominant motivating factors in online pharmaceutical procurement are cost reduction for medications and obtaining medications that are not easily accessible through brick-and-mortar retail pharmacy channels. Thus, it may be speculated that consumers are acting with a promotion focus rather than a prevention focus. According to regulatory focus theory (Higgins, 1998; Crowe Higgins, 1997; Zhou Pham, 2004), promotion focus is associated with the willingness to engage in risk-laden behaviours for specific goal attainment. 2.8.2 Health Value its impact on online Procurement of medication. Health value has often been investigated as a moderator as well as an antecedent of health-related behavior (Jayanti Burns, 1998; Ugland, 1989; Tapler, 1996; Lau, Hartman, Ware, 1986). It is an individual’s assessment of the value of engaging in health-related behavior (Jayanti Burns, 1998). According to Rotter (1954), people who believe concurrently that they have control over their health and that they value their health are more likely to engage in health related behaviour than their contemporaries who do not. Higgins (2002) points out that promotion-focused decision maker will consider promotion relevant value dimensions as more important, and vice versa in the case of prevention-focused decision makers. This means that the promotion-relevant aspects such as staying healthy will be considered in the decision to purchase from online pharmacies by promotion-focused consumers. On the other hand, prevention-focused consumers are more likely to focus on the negative aspects of the action (e.g., counterfeit drugs, reactions with other medications, lack of support of a doctor). 2.8.3 Self Efficacy its impact on online procurement of medication Self-efficacy has been found to be a consistent predictor of health behaviour by many researchers (Tapler, 1996; Janz Becker, 1984; Strecher et al., 1986; Block Keller, 1997; Jayanti Burns, 1998). However, its application has been limited to specific health conditions or diseases, and it has rarely been applied to a field such as online procurement of medications. An individual’s promotion focus has been related to the higher self-efficacy associated with health behaviours by previous researchers (e.g., Keller, 2006).This means that consumers high in self-efficacy are willing to engage even in risky and new alternatives to achieve their objectives (Keller, 2006; Crowe Higgins, 1997).Thus, with reference to regulatory focus theory, one can argue that self-efficacious individuals will have a higher propensity to procure medications from online pharmacies as compared to the prevention-focused, low-self-efficacy group. Further, it has been argued that self-efficacy beliefs influence consumers’ choice behaviours (Bandura, 1986; Litt, 1988; Bagozzi, 1993), especially in challenging situations. These situations that call for self-driven coping may compel consumers to find ways and means to cope with the challenge, encouraging them to take actions that may even be perceived to be more risky. Rising costs and difficulties involved in procuring many medications through traditional channels of distribution present today’s health care consumers with such challenging situations. Online procurement of medication is seen by consumers as a self-driven coping strategy aimed at cost containment and waiting-time reduction (for doctors’ prescriptions) (Erdem Chandra, 2003). However, safety, ethical, and legal concerns associated with the online procurement of medications suggests that a consumer with low self-efficacy may be less willing to purchase medications online compared to those posses sing high levels of self-efficacy 2.8.4 Health Locus of Control its impact on the procurement of online medication. Health locus of control refers to the perception of controllability in health-related situations. Since perceived control has been found to influence behaviour (Skinner, 1996; Sprott, Brumbaugh, Miyazaki, 2001), it is important to understand how health locus of control would influence consumer behaviour related to procuring medications online (i.e., channel choice). Wallston, Wallston, and DeVellis (1978) conceptualized it as a three dimensional construct consisting of internal, powerful others, and chance dimensions. These three dimensions are distinguished from each other based on who the person ascribes the responsibility for his/her health to. If he/she believes that his/her own actions dictate his/her health, the person is considered to have a high internal health locus of control. Similarly, the person who believes his/her health to be dependent on a powerful other, such as a physician, will be high in powerful others health locus of control. The belief that health results by chance is categorized as chance health locus of control. Rotter (1975) stated that the three dimensions of health locus of control can be categorized based on their internal or external orientations. According to Rotter (1975), the three dimensions of health locus of control can be categorized based on their internal or external orientations. The categorizations of individuals into internals and externals is based on whether they perceive that the results (of their behaviours) are dependent on themselves (internal locus of control) or outside their control (external locus of control) (Rotter,1966; Strickland, 1978; Norman Bennett, 1996; Armitage, 2003; Wallston, Wallston, DeVellis, 1978). According to Rajasree and Lou E.( 2009) online procurement of medications, due to its inherent risk content, may be a health behaviour that is likely to be avoided by consumers with external locus of control (i.e., powerful others health locus of control and chance health locus of control). If a person believes in the ability of a powerful other (e.g., his physician) to deal with the problem (illness), she/he is likely to rely on the physician’s advice rather than procure medications online by her/himself. Similarly, consumers with high chance health locus of control are less likely to try their luck by buying from unknown sources. Health locus of control is just a domain specific form of control. Therefore, it can be speculated that consumers high in internal health locus of control will seek to buy online, as it gives them more control over their purchases. These control factors include cost savings, expansive product choice, and even additional medication accessibility. In accord with regulatory focus theory, consumers with internal locus of control (i.e., promotion-focused individuals) are willing to take risks and try new options to achieve their goals of obtaining medication that will alleviate their problems. 2.8.5 Objectivism its impact on the procurement of online medication According to Leary et al. (1986), objectivism is the â€Å"tendency to base one’s judgments and beliefs on empirical information and rational considerations† (p. 36). Individuals who are objective in nature will place more emphasis on information obtained from empirical supports during decision making. Regulatory focus theory suggests that prevention-focused individuals are more concerned with security, safety, and protection in general (Higgins, 1998; Higgins Spiegel, 2004). Pham and Avnet (2004) assert that promotion-focused individuals rely more on affective information rather than objective information. Thus, it can also be argued that since objectivism is more associated with prevention focus rather than promotion focus, objective consumers may stay away from online procurement of drugs. 2.8.6 Gender, Income, Educational Status and Insurance Status impact on online medication procurement Many studies have identified the gender differences that exist in health care consumption behaviors (e.g., Conner Norman, 1996; Stelmach et al., 2004; Green Pope, 1999). These studies find women to be more proactive in seeking health care services and to be more involved in health-related behaviors. On the other hand, online shopping literature finds men to have a greater propensity to shop online than women (Otnes McGrath, 2001; Shim, Eastlick, Lotz, 2000; Briones, 1998; Rajamma Neeley, 2005). Garbarino and Strahilevitz (2004) stated that one reason for this difference could be the higher perception of risk associated with buying online among women Very few studies have examined the influence of income, educational status, or insurance status on the consumer’s propensity to procure medications online. One of the motivating factors for any consumer in procuring medications online is the lower cost. The conclusion from this argument is that lower-income consumers may prefer procuring medications online than their higher-income counterparts. However, it is to be noted here that the lower income consumers may not always have Internet access (Jump for Web Prescription Sales, 2004) and may not have the knowledge or familiarity with the different technologies involved to be successful Internet shoppers. Rajasree and Lou E. (2009) stated that in spite of the hypothesized differences across consumers with respect to their propensity to procure medications online based on income and level of education, no differences are expected based on consumers’ insurance coverage. Low-income consumers are less likely to have insurance coverage than higher income consumers. Consumers without insurance coverage are likely to abstain from buying medications from brick-and-mortar or Internet-based pharmacies as far as they can help it, since they have to pay for it anyway. On the other hand, consumers with insurance coverage are likely to be indifferent to where they buy the medications, as their insurance covers the cost.