The Representation Of Women s Miss Representation

The title Miss Representation is very significant in a multitude of ways. Not only does it represent the miss representation of women socially, but also politically. The media is a large part in the outburst of wrong messages being sent about women in society. The documentary argues that women in the media are portrayed derogatively, that what is portrayed in the media isn’t reality. In the documentary they give the example of how women who take leading roles are portrayed as controlling, bitchy, and demanding. Majority of movies that contain a women as a leading roles make sure to have a male character present to help balance out the woman, where he is looked at as the savior. In the movie the Proposal, Sandra Bullock is portrayed as the up-tight boss that needs a guy to calm her and get her to loosen up. There are very few movies that depict women in a positive light as a leading character and when they do, for example black widow in captain America, or mystique in x-men, they are highly sexualized. Mystique in x-men is naked when she turns into her non-human form. Black widow in captain America wears tight body fitting leather suit. This just shows the miss representation of women not being looked at seriously enough to be casted in a leading role without the means of a man or the push to be sexy. This outward portrayal of women are viewed by everyone and this influences both young guys and girls on how to think, act, and be when they get older. Around the 1940s, womenShow MoreRelatedObjectification Of Women During The Film Miss Representation Of The Women s Movement 1131 Words   |  5 PagesAfter being exposed to the film Miss Representation in class, it has only just fumed the fire inside me to discuss the issue of objectification of women in the media for this term paper. This is a specific topic that I find myself very passionate about and take a particular personal interest in, considering I am a woman myself. The film accurately uncovered the reality of that in which females are sexually objectified and overlooked in the forms of positions for power and influence in America. SinceRead MoreFemale Sterotypes in the Media Essay1728 Words   |  7 PagesA major modern problem with the media is the sublimation of, and reaffirmation of, stereotypical female gender roles. â€Å"The media treats women like shit† (Cho). Which is a serious issue because of Marshall McLuhan’s famous words, â€Å"The Medium is the Message† (Warwick). The medium up for discussion is the media, which can be fundamentally defined as the most significant â€Å"single source of information that people have today (Katz). Therefore, in order to understand â€Å"what’s going on in our society† (Katz)Read MoreProject Report1277 Words   |  6 Pageswith the article being published in the Observer. It would be best if the article is published on a Wednesday, with the screening of Pocahontas on Friday and Miss Representation on Saturday, both in the Debartolo Performing Arts Center. Pocahontas was shown quite recently, so they may be unsure about showing i t again, but Miss Representation has only been shown once, in 2012. It is quite simple to send in a letter to the editor at the Observer, there is a place on the website where one can submitRead MoreKate Talk By Chimamanda Ngozi Adichie1643 Words   |  7 Pagesin Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg. She presents statists regarding this definition. She says that when women are asked if they are feminists, 24% say that they are, but when they are presented with the definition, the percent jumps to 65%. She says that our success lies in understanding what we are for and against, and not applying labels to ourselves. This same concept is presented in the article by Andi Zeisler, â€Å"The VMAs Cemented Feminism as Beyoncà © s Brand. WhatRead MoreThe One Hour And 25 Minute Piece, Directed By Jennifer Siebel Newsom And Kimberlee Acquaro Essay1029 Words   |  5 Pagesregarding the notion of feminism as a whole, the most prominent example being the 2014 docum entary titled Miss Representation. The one hour and 25 minute piece, directed by Jennifer Siebel Newsom and Kimberlee Acquaro, explores the under-representation of women in positions of power and influence in America, and challenges the media s limited portrayal of what it means to be a powerful woman (Miss). The film received several awards. My approach will be different that theirs given that their intendedRead MoreMiss Representation Character Analysis1209 Words   |  5 PagesFinal Essay The movie Miss Representation begins with the quote â€Å"The most common way people give up their power is by thinking they don’t have any† written by Alice Walker. They use this quote to speak to the audience because society today is so caught up in being what they see in magazine or on television. The media portrays women to be â€Å"skinny, beautiful, tan, flawless† when most of us know what is really behind the scenes. The women who model in magazines either starve themselves to live theirRead MoreState Of The American Dream1524 Words   |  7 Pagesinferior. Women face social injustices, income inequality, and discrimination in the workplace which affect their abilities to prosper in American society. Even women of a dominant race will be deprived of the American Dream and have a shorter life expectancy just by being in poverty. Monica Potts, author of ​ What’s Killing Poor White Women ​ , talks about how Crystal Wilson, a white women from a lower class represents her demographic and supports this. The life expectancy for white women who doRead MoreA Rose For Emily s House As A Symbol And Or Metaphor Essay1462 Words   |  6 Pagesways in which Faulkner uses Miss Emily s house as a symbol and/or metaphor both her character s personality and circumstances and for the narrative s broader themes. What does the description of Emily s house—at the beginning of the story, particularly, but also throughout the narrative—reveal about her character? About the story s historical setting? About the narrative s central concerns? As an image of decrepit grandeur, Miss Emily’s house is used to symbolize Miss Emily’s character herselfRead MoreWomen s Age Of Marriage Essay1238 Words   |  5 Pagesespecially women, to a different extreme. The gender ratio in national parliament has always been more men than women. There are many variables that one can use to measure this uneven ratio; however, the most important variable that contributes to this outcome is the average age of marriage of the country. If a country s average age of marriage is young, then their women representation in government will be low and vice versa. With the continuous binding of women into marriage, the number of women in parliamentRead MoreAnalysis Of The Poem The First Cities 1694 Words   |  7 Pages1992) was a Caribbean American civil rights activist, writer, women and lesbian rights activist, radical feminist and womanist. She was well known for her work with Afro-German women. She was emphasized and criticized for the contents of liberalism and sexuality in her works. ​Her poetry was first published in ‘The first Cities† in 1968 by the poet’s press. Her work in various fields and her social activities and the movements for women rights and many others were the main reason for her popularity

A Comparison Of Alexander Hamilton And Aaron Burr

Over the centuries there has arisen many undisputed geniuses such as Leonardo da Vinci, William Shakespeare, and Albert Einstein. With the rise of geniuses such as these there are two questions raised. What is genius? Is genius born or can it be learned? Scholars have gone back and forth and there is plenty of evidence and countless examples supporting either side. However, there appears to be a compromise between the two sides in how a genius comes about. To begin, it is common for many people to laud a skilled person as a â€Å"genius†. In reality, a genius is defined as, â€Å"extraordinary intellectual power especially as manifested in creative activity† (Meriam). Clearly, a genius who possesses more than just intellectual superiority; one must†¦show more content†¦Gates later went on co-found Microsoft and create lasting and groundbreaking computer software that continues to be valuable to society as technology has become common in day to day life. Undoubtedly, Gate’s intellect, passion, and creativity led him to create an extraordinary product and established him as a modern genius. To begin, genius comes about through passion, creativity, and natural talent and cannot be â€Å"born†. First, intellect is the obvious foundation for any genius, however, it involves more than natural intelligence. To illustrate, an individual may have great talent in a certain subject but lack of practice, imagination and passion will prevent him from being a genius. On the other hand, one may not have an astounding natural ability nevertheless he practices, has a passion for this subject and an open imagination; this individual may turn out to be a genius. Thus, intellect is an aspect of a genius not the only component. Further, passion has long been known to be a powerful force in humans and it has led to artistic and scientific advances. Passion pushes individuals to not give up in testing new theories, invention or techniques. Insert example of how passion motivated. To illustrate, Tesla faced much opposition nonetheless his passion for his work pushed him to overcome them and to create. Thus, it is passion that sees intellect through toShow MoreRelatedAnalysis Of Aaron Burr s The Duel With Alexander Hamilton 1697 Words   |  7 Pages Events That Defined a Nation One of the most detrimental events in Aaron Burr’s career was â€Å"The Duel† with Alexander Hamilton. Not only was dueling illegal in 1804 in New Jersey, which is where the duel occurred, but Aaron Burr was the current Vice President of the United States of America taking part in an event that led to the death of Alexander Hamilton. Hamilton himself was one of the most powerful figures in the Federalist Party and was so well known within the party that his advocates believedRead MoreAnalysis Of The Musical Hamilton : An American Story1471 Words   |  6 PagesYour Obedient Servant is one of the last songs in the musical Hamilton: An American Story. This song is based off a set of interactions between the title character, Alexander Hamilton, and his antagonist, Aaron Burr. It follows the Song, Election of 1800, in which Hamilton openly supports Thomas Jefferson to become president instead of Burr after the electoral tie between the two candidates. The tension that ha s been growing throughout the entire musical has climaxed at that point and then the infamousRead MoreWilliam Shakespeare s Macbeth 1457 Words   |  6 Pageseyes to Alexander Hamilton’s true character traits and it may also open my eyes to why Macbeth was motivated to do such heinous acts. Both Alexander Hamilton and Macbeth come from generally disturbing backgrounds. Hamilton has a considerably less than admirable one, but Macbeth had issues of his own. Hamilton was born in the Caribbean isles with a confusing lineage of who his true birth father was. As a bastard and someone who lost their mother at a very young age, it was up to Hamilton to makeRead MoreAnalysis Of The Musical Hamilton 1805 Words   |  8 PagesHamilton Essay The musical â€Å"Hamilton† is the most sought after musical in years. It is the first seen rap musical and it has received the most ‘Tony’ awards and nominations in Broadway history. Hamilton premiered off Broadway in 2015 and soon moved to Broadway to stun the world with it’s incredible everything, from plot to casting. For best albums, Hamilton was second ranked in Billboard magazine and has got endless supply of recognition for the ingenious play written by the phenomenal Lin ManualRead MoreResolutions For Amending The Constitution On Election Of The President1263 Words   |  6 Pagesangry, dirty, crisis-ridden contest that seemed to threaten the nation’s very survival. 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Defenses active defenses- patriot missle type defense mobil nukes so they survive first strike comparison of us and soviet nuc forces (this seems real important. Great up to date reading assignment you prick) - DETERRENCE IN THE NUCLEAR AGE in many ways nuc weapons made deterrence more difficult- tough to act decisively when you are worriedRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesGiven that a substantial amount of intellectual ability is inherited, it might surprise you to learn that intelligence test scores are rising. In fact, scores have risen so dramatically that today’s great-grandparents seem mentally deficient by comparison. First, let’s review the evidence for rising test scores. Then we’ll review explanations for the results. On an IQ scale where 100 is the average, scores have been rising about 3 points per decade, meaning if your grandparent scored 100, the averageRead MoreProject Mgmt296381 Words   |  1186 Pagesprogram has a project manager. The major differences lie in scale and time span. Program management is the process of managing a group of ongoing, interdependent, related projects in a coordinated way to achieve strategic objectives. For TABLE 1.1 Comparison of Routine Work with Projects Routine, Repetitive Work Taking class notes Daily entering sales receipts into the accounting ledger Responding to a supply-chain request Practicing scales on the piano Routine manufacture of an Apple iPod Projects

Marketing Plan Business Organizations Emphasize

Question: Describe about the Marketing Plan for Business Organizations Emphasize. Answer: Introduction In this current business environment, all the major business organizations emphasize on the healthy and industrial safety owing to the organizational health and industrial safety policies that prevails in the country that they operate in. Industrial safety products are necessary in many major sectors within an economy. Some of the major areas where industrial safety products are used include aviation industry, constructions, mining, chemical industry, facilities and maintenance industry, food industrial safety and microbiology, where the health and industrial safety of the workforce is given much needed importance. This marketing plan intends to market its Protective Coverall product range to the business houses that deals with hazardous chemicals and radio-active elements (3m.com.au 2016). Unique Selling Perspective of Protective Coverall Below list are some of the unique properties of the product: Breathable rear section to enhance air ventilation to reduce building of heat. Knitted cuffs to provide soft closing to increase comfort as compared to other materials. Three panel covering to enhance comfort. Strengthened gusset in between legs to enhance flexibility while squatting or bending. Environmental Analysis An environmental analysis is essential for any business or an organization to assess and analyze its macro environment i.e. its external environment which is composed of political and legal factors, economic factors, social factors, technological factors. Its micro level environmental internal focuses on analyzing its customers, investors, suppliers and partners, competitors, employees and media. Macro Environment Analysis (PEST) Political and Legal Factors: It includes various government guidelines and legal concerns and define both informal and formal policies, which are required be adhered by the corporate. While doing business in Australia, it is a legal responsibility of a corporate to adhere to the competition laws, consumer laws, product accountability guidelines, environmental guidelines, privacy laws, free trade agreements, tariffs and duties, import guidelines set by the Australian government. The aforesaid factors have been taken into consideration while developing the marketing plan to promote our Protective Coverall range of protective covers for its use in business areas where there is probability of exposure to radioactive elements, paint industry, aviation industry, pharmaceutical companies, biotechnology labs (gov.au 2016). Economic Factors: Australia has a well administered and flourishing economy backed by strong macroeconomic structure and institutions. The government also encourages businesses across various sectors by promoting competition, reducing regulatory burden While developing a marketing plan for our Protective Coverall product range we have considered the economic factors that might affect our functioning. Factors such as change in the government, tax reforms, current economic trend, exchange rate, inflation rate, and industry trends, cost of manufacturing the product, fixed and variable cost, overhead costs, cost of advertising and promotion has also been considered while developing the marketing plan for our above mention product portfolio. Apart from the above mentioned factors, the number of accidents and fatalities in various industries have been considered and to reduce the occurrence of such instances, the company emphasizes to promote companies towards the usage of protective gears to ensure higher standards of industrial safety of employees of the customers (org 2016). Social Factors: Business is a part of society and it is responsibility to respond to the growing needs of the society from time to time. There have a rise in the growth of population and people are becoming very much conscious towards their health and industrial safety. Taking into consideration the growing consciousness of the Australian population towards their health and industrial safety, and spending of various businesses towards the industrial safety of its employees as a part of corporate social responsibility, the company intended to develop a marketing plan for our selected product i.e. Protective Coverall product portfolio so that it can improve its present product portfolio for industrial safety products, thereby enhancing its product portfolio and expanding its customer base (Cavusgil et al. 2014) Technological Factors: The company is known worldwide for its consistent innovation practices since its inception. It has always emphasized on offering latest technology and products with latest modifications in its products for its customers to retain the existing customers and attract new customers and expand its market span. The company seeks to capitalize on its latest technology to develop new products for organizational health and industrial safety (Kotler et al. 2015). Micro Environment Analysis Customers: The primary objective of every marketing plan is to assess the changes in the changes in the consumers behavior and competitors strategies and develop their own marketing strategy to outclass its rivals in the race of attracting new customers and retain its loyal set of customers and to analyze loopholes in the previous marketing plan. This marketing plan aims to market and expand companys industrial safety products portfolio in the Australian market. Since the company is already a established brand in Australia, it would be an added advantage for 3M to attract the loyal customers. Considering the growing consciousness of businesses towards industrial safety and health of its employees, it would be quite an added advantage for the company to market its Protective Coverall products (Westwood 2013). Employees: Total number of four people has been employed by the company as marketing consultants to develop the marketing plan to reintroduce its present product portfolio of industrial safety products. The number has been kept in order to keep the cost as low as possible in the process of marketing. Partners and Suppliers: The company emphasizes on sourcing quality suppliers who can meet the standards set by the company so that it can fulfill customers demand. The company believes in the fact that a quality supplier is the key to achieving quality output. Close suppliers relationship is an effective way to stay competitive in the business. The company sources high quality raw materials and semi-finished products from its trusted suppliers to meet the growing demand for the individual protective gears from some of the major business customers of the company in Australia (com.au 2016). Competitors: The main objective of any marketing strategy is to analyze the strategies used by competitors to attract customers and develop new strategies to differentiate its product from its competitors. It is important to ascertain whether the product being offered is better than the competitor or not, whether it has a unique selling perspective. Competitor analysis is very crucial in determining the success of any product, and for maintaining its market position. If a business undertaking is unacquainted about the activities of the competitors, then they might find it hard to beat its competitor. The following marketing plan has been developed to differentiate its product portfolio from its competitors products in aspects such as design, quality, standards, durability (McDonald 2013). Shareholders: A business requires investment for its growth and expansion. They may raise money by floating its shares in the stock market i.e. moving from private to a public limited company. The company aims to provide its investors a healthy return on its investments through sustainable growth and technological advancements (Hollensen 2015). Media: In the twenty first century, media has become one of the strongest driving force that can make or a business or its product. Media has become one of the most critical success factors for a product. Therefore, various organizations need to manage the media so that it can promote its positives facts about the organization and trim down the influence of negative incidents. In the recent times, many organizations have hired public relation consultants to deal with a particular event. Various modes of communication for advertising and promotion have been shortlisted with a major chunk going in favor of television advertisements. The company also intends to promote its Protective Coverall product range through giving promotional sample to its existing business clients (Papadopoulos and Heslop 2014). Situation Analysis Current Vision The current marketing plan has been developed with the following vision for next twelve months with primary objective to gain competitive advantage over its competitors and gain more market share. To revamp the existing individual protection gears portfolio of the company. To provide the businesses with superior individual protection gears at a competitive price that would exceed customers expectations. Strategic Objectives The main objective of this marketing plan is to develop a feasible marketing strategy in order to revamp its credibility in the growing market of protective gear segment. To gain market knowledge regarding the buying behavior of business customers i.e. frequency of purchase, its suppliers, quality of product being offered by the rivals in the current scenario. It aims to make a thorough assessment and analysis of its competitors so that it can differentiate its product from its competitors (com.au 2016). Resources For this marketing plan, an amount of $3000 has been allotted with an objective to cover various expenses and costs that would be incurred in the process. Total number of four people has been assigned to do the task of developing a marketing plan to re launch. Customer Analysis Segmentation The company has segmented the customers on the basis of: Geography: Major business houses around the country are putting greater emphasis on the welfare and safety of its customers due to stringent laws and regulatory framework set by the government. The company aims to capitalize on the major health and safety regulations laid by the government to motivate its business customers towards investing in protection of employees at work and therefore marketing plan undertaken by the company aims to target is major business houses in industries like mining, construction, food labs, microbiology, paint industries to promote and market its Protective Coverall products and encourage them to use wide range of safety products. It aims to reintroduce its product line to draw the attention of its existing customers and retain them as well as attract new customers. Demography: The company aims to target business across various industries throughout the country irrespective of the size of the business because protective gears are necessary in each and every organizations where heavy goods are transported, or hazardous chemicals are handled in their operations. Psychographics: The major factors that are taken into consideration while formulating the marketing plan are the attitudes of the business towards organizational health and safety and the buying behavior of the business clients i.e. their frequency of purchases, amount of spending on individual protection gears. Targeting The current marketing plan intends to target its existing business customers in the individual protective gears segment and to attract new set of business customers by offering superior products than the competitors. Protective gears segment is expanding at very fast pace and due to the governments initiative to promote organizational health and safety for the welfare of the employees, competition and relaxed business regulations many domestic players have come into play. This marketing plan seeks to capitalize on the opportunity of fast growing protective gears segment in the industrial safety products market and business customers awareness towards welfare of its employees by providing them a wide range of safety products that would meet their needs on the grounds of quality, design and standards thereby achieving the customers confidence and lost market share. (Mullins Walker and Boyd 2012). Positioning The marketing plan aims to position its Protective Coverall products in the niche market of business customers as safe, non-hazardous, environment friendly, and highly reliable product. As the product is associated with one of the world renowned name in the field of industrial safety products, which is also a very well established international brand in Australia, it becomes a primary responsibility of the company to maintain the reputation of the company and interests of its customers. The marketing plan aims to promote its new Protective Coverall products at point of sales at various departmental stores, its dealers and retailers outlets and through print marketing and television advertising to increasing the brand awareness (De Mooij 2013). Marketing Mix For a marketing plan and the product to succeed, it is very important for the marketing manager to formulate a right marketing mix with minimum utilization of available capital and rersources. - Product: The company has launched a new marketing plan to revamp its existing line of Protective Coverall products. Since the products are reintroduced in the market, it can be said that it is in the introduction stage of a product life cycle. Initially, the sales will be grow at a slow rate but will gradually increase with the passage of time. It will a considerable amount of capital infusion into research and development, consumer testing etc (Armstrong et al. 2014) (Huang and Sarigll 2014). - Price: In order to achieve greater market share in the protective gears segment, the penetration pricing strategy has been determined, because the main objective of this marketing plan is to boost the sales and expand our market share by attracting more customers. The pricing strategy also aims to discourage various new entrants from entering this business segment and to gain competitive advantage over its rivals (Armstrong et al. 2012) (Rahmani Emamisaleh and Yadegari 2015). - Promotion: The company seeks to promote its new range of Protective Coverall products through its dealers and retailers and through various point of sales at several departmental stores in the country. During the promotional campaign the company aims to offer its business customers with a promotional sample to encourage them to buy companys high quality protective gears (Shimp and Andrews 2012) (Gordon 2012). - Place: The company seeks to offer its products to all its existing business customers and attract new customers of the country with an objective to retain its existing customers and attract new customers through various offers during the promotional campaign (Liozu and Hinterhuber 2013) Through proper marketing mix, the company would be able to gain a competitive advantage over its rivals and also increase its brand loyalty. SWOT Analysis Strengths - The brand name associated with the product give the company an added advantage. - Strong business ethics. - Cordial relationship with its customers and suppliers. - High quality of products at a competitive price. - Highly skilled workforce. Weaknesses - Highly competitive market. - Diversified product portfolio does not allow the company to focus on a particular product. - Complex cost composition. Opportunities - New government regulation which emphasizes on employees safety and welfare has paved way for the company to develop new products for various industries it caters. - Opportunity to capture new market by catering to the demands of small and medium business units. - The growing revenue of various businesses encourages them to make a spending on the safety and welfare. - Acquisition of some small businesses that specializes in manufacturing industrial safety goods. Threats - Rising cost of raw materials leads to increase in the cost of final product. - Consistent threat from small and medium business units. - Unstable currency rate. Source: (3m.com.au. 2016) Conclusion This report deals with the marketing plan for re-introducing the companys Protective Coverall product portfolio being undertaken by the marketing consultants. It emphasizes on the analysis of the macro and micro environmental factors that are necessary to consider while making a marketing plan. It further focuses on the situational analysis of the company that includes it vision, goals and objectives and also focuses on its strategic objectives. After that a customer analysis is being done to segment, target the customers and to position the product in the market. After that a proper marketing mix has been developed to meet the identified goals and a SWOT analysis has been done to identify its strengths, weaknesses, opportunities and threats. References 3m.com.au. (2016).3M Australia: Who We Are. [online] Available at: https://s3m.com.au/wps/portal/3M/en_AU/about-3M/information/about/us/ [Accessed 12 Sep. 2016]. 3m.com.au. (2016).3M/en_AU/company-au/all-3m-products/?N=5002385+8711017Ntt=protective+coverallLC=en_AUco=ccgsaAction=scBRrt=rstype=cc. [online] Available at: https://3M/en_AU/company-au/all-3m-products/?N=5002385+8711017Ntt=protective+coverallLC=en_AUco=ccgsaAction=scBRrt=rstype=cc [Accessed 14 Sep. 2016]. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Austrade.gov.au. (2016).Australian business and environment laws - Austrade. [online] Available at: https://www.austrade.gov.au/International/Invest/Guide-to-investing/Running-a-business/Understanding-Australian-business-regulation/Australian-business-and-environment-laws [Accessed 12 Sep. 2016]. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), p.95. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Liozu, S.M. and Hinterhuber, A., 2013. Pricing orientation, pricing capabilities, and firm performance.Management Decision,51(3), pp.594-614. McDonald, M.H., 2013. Ten barriers to marketing planning.Journal of Product Brand Management. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. oecd.org. (2016).eco/surveys/Overview_Australia_2014_Eng.pdf. [online] Available at: https://www.oecd.org/eco/surveys/Overview_Australia_2014_Eng.pdf [Accessed 12 Sep. 2016]. Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Rahmani, K., Emamisaleh, K. and Yadegari, R., 2015. Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), pp.98-108. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. 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sweatshops in china Essays - Labor, Anti-corporate Activism

Sweatshops in China and Across the World Sweatshops are work environments that possess three major characteristics; long hours, low pay and unsafe or unhealthy working conditions. Sweatshops have been a factor in the production of goods across the world for centuries, but globalization of major corporations has led many businesses to take advantage of low paying sweatshop labor in developing countries. Sweatshops exist everywhere there is an opportunity to exploit workers who lack the knowledge and resources to stand up for themselves. Typical sweatshop employees are young and uneducated. Workers around the world are subject to horrible working conditions and innumerable injustices because corporations, many which are U.S. owned, can get away with it. The resurgence of the sweatshop can be directly linked to the expansion of corporate globalization. The sweatshop is both metaphor for and proof of the lawlessness and inequities of the new global economy. Every new sweatshop expos? raises new doubts about who corporate globalization is really benefiting. e Free Trade Area of the Americas (FTAA) will drastically accelerate corporate globalization in the Americas, giving more power to multinational corporations at the expense of ordinary citizens. This will likely spread sweatshop-style production to more countries. As dog-eat-dog competition among countries increases, workers will likely see their already-low wages drop even further and their already-assaulted rights face even more threats. The United States has had a long and prosperous relationship with China in trade and economics. However one aspect of the Chinese economy that has human rights activists screaming is the sweatshops in China. Most Chinese sweatshops are American companies such as GAP or Nike who have set up factories that are low paying and dangerous to workers. There are several hundred sweatshops in China where clothing, toys, electronics or various other goods are being produced. Chinese laws are not being enforced and have led companies to get away with human rights violations. Part of the reason is the labor surplus. China?s population is over 1 billion people and they are all looking for work, so they turn to factories which are heavily underpaid. The factories are crowed, filthy and rat-infested. Factory conditions are dangerous and basic health and safety protections are rarely provided to workers. The air is stuffy, with little ventilation from the smoke the machines give out. At the end of 2005, China recorded 665,043 cases of disease or illness, such as silicosis- a lung cancer disease, caused by workplace conditions. Most factories are located behind barbed wire fences monitored by armed guards. Many of these factories often pay less than 13 cents per hour, require their workers to work long hours and sometimes prevent workers to leave. On average laborers work 12 hour days, 26 days a month and earn $85 for the month. Factories sometimes do not pay their workers on time if at all. The workers have no choice to continue to work because sweatshops managers threaten and punish them for insubordination. Sweatshops often employ young children under the age of twelve. Women are primarily employed in sweatshops. Common abuses are sexual assault and under the threat of corporal punishment. They are verbally abused, spat on and beaten. Women are not allowed to leave their line for bathroom breaks. In some Indonesian sweatshops, women are forced to pull down their pants and reveal to factory doctors they are menstruating in order to claim their legal right to menstrual-leave. The inexperienced women and children who works in the factories are not taught properly how to operate heavy m achinery and sometimes explode or fall apart and badly injury the workers. Many U.S. retailers have ties to sweatshops, which are usually foreign owned and operated. Nike moved production out of the United States to Taiwan and South Korea when workers demanded better wages. When democracy took hold in those regions, Nike moved its factories to Indonesia, Vietnam and China. Continuous violations of human rights and health and safety standards are an issue. Workers are paid $2.00 per day and are forced to work with toxic glue and chemicals without adequate training, masks and gloves. The Gap produces clothing in six factories in Saipan. Indentured servitude, physical abuse and threats, unsafe working conditions are among the violations in those